Are Advergames ethical when targeted at children? by Samantha Read https://padlet.com/samantha_read/ysu7z6ktg057 Using research from your given journal article, add to the argument on Padlet for and against the ethical use of advergames for children (people under the age of 18) . Make sure you reference any citations you include. en-us 2017-01-23 18:27:25 UTC 2025-09-30 06:46:14 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Playcontrol.png ARGUMENTS FOR THE USE OF ADVERGAMES samantha_read https://padlet.com/samantha_read/ysu7z6ktg057/wish/148819968 2017-01-23 18:29:43 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/148819968 ARGUMENTS AGAINST THE USE OF ADVERGAMES samantha_read https://padlet.com/samantha_read/ysu7z6ktg057/wish/148820091 2017-01-23 18:29:59 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/148820091 Children do not understand that they are being advertised to in advergames. Panic, Cauberghe and De Pelsmacher found that 'children like advergames more than they like TV advertisements but also that they have more difficulty in understanding the commercial nature of these games' (2013, P.270). samantha_read https://padlet.com/samantha_read/ysu7z6ktg057/wish/148821135
According to Hsuandlu (2004) playing advergames is a very pleasant experience for children. Moreover, a study carried out by Waiguny and Terlutter (2011) supports Hsauandlu and demonstrated that children have a greater positive attitude towards advergames than television advertisements. Therefore, this would imply that playing advergames is a more pleasant and enjoyable experience for children, in comparison to traditional advertising methods.]]> 2017-01-23 18:33:14 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/148821135 Advergames can have an influence on brand preference. In a study looking at the impact of a Fruit Loops Advergame, Owen, Lewis, Auty and Buijzen found that 'older children in the group reported significantly higher preference for the brand over other cereals and other food types' (2013, p.87). samantha_read https://padlet.com/samantha_read/ysu7z6ktg057/wish/148822434
Are advergames ethical? Children have underdeveloped cognitive ability, so they do not understand marketers’ motive. For example, Sweden felt it was necessary to ban television commercials that targeted children under 12 since 1996, for this very reason (Olsen, 2008). Furthermore, a study of Australian children established that advergame playing had a significant effect on children’s brand preference (Mallinckrodt and Mizerski’s , 2007). Therefore, this would suggest that advergames do in fact impact and influence children who have undeveloped cognitive ability, which would support and question whether this type of advertising method is ethical. ]]> 2017-01-23 18:37:01 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/148822434 http://tinyurl.com/hyunc9r samantha_read https://padlet.com/samantha_read/ysu7z6ktg057/wish/148975163 2017-01-24 12:04:20 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/148975163 https://padlet.com/samantha_read/ysu7z6ktg057/wish/150051421 In terms of the ethical treatment of children online, lPeople argued that there is few legislative initiatives oblige the clear separation of content and commercial content on Internet. 
In 1979, the National
Association of Broadcasters and the Federal Communications
Commission passed rules obliging the inclusion of separation devices (i.e., “bumpers”) in between commercials and television
programs aimed at children (e.g., “And now a word from our
sponsors” or “We will return after the commercial”). Currently,
such regulation is missing on the Internet. As a result, few online
advergames include cues indicating the presence of commercial
content (An and Stern 2011).
YH.CHEN]]> 2017-01-28 18:48:30 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/150051421 https://padlet.com/samantha_read/ysu7z6ktg057/wish/150052024 Stutts,  Vance, and Hudleson (1981) found that while bumpers didn’t seem to aid younger children in recognizing
commercials,
 they did increase the speed at which older children (7-yearolds)
 recognized ads. This finding foreshadowed later studies
 identifying 7- to 11-year-olds as “cued processors,” who are
 most likely to benefit from separation devices.]]> 2017-01-28 19:03:08 UTC https://padlet.com/samantha_read/ysu7z6ktg057/wish/150052024