https://padlet.com/samanthagates/yqwgcycexxmu2pl1 en-us 2023-02-16 15:04:14 UTC 2025-11-24 17:28:28 UTC hello@padlet.com samanthagates https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2485140379 Visual discovery platform

Other socials are for the present, Pinterest is used for planning (we see someone at a party or on a holiday in real time on Instagram, but that party has been planned on Pinterest)]]> 2023-02-16 15:27:37 UTC https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2485140379 samanthagates https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2485141658 Being authentic and relevant - Share a Coke with... - gave people a reason to buy coke as everyone wanted one with their name on

It's not the end content, it's about being authentic - we see so much, audiences think 'is this authentic, is it relevant'

How can you make something relevant for someone who doesn't need you right now?
- Eg. a moving company - how can a moving company target graduates so when they need you in the future, you are the first brand they think of (similar concept for wedding gift list)

How different are your audiences?]]> 2023-02-16 15:28:32 UTC https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2485141658 samanthagates https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2486170668 Build a brand across target audiences

Goal is to brand build and to be front of mind - to be deep in the subconscious of their target audience

Win hearts and minds - build loyalty

Partnering with influencers that align perfectly with brands - they give us access to different types of communities

Brand consistently surprises and delights - will maintain growth - using data to identify what will surprise and delight - what posts/content works well to surprise consumers and also delight consumers - even surprising people on the street - it is surprising but follows brand messaging

Nike - they sell trainers and t-shirts but all their campaigns are social focused]]> 2023-02-17 10:28:25 UTC https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2486170668 samanthagates https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2486324802 Community - key part of evolution on platforms

Made of highly engaged people that are there to share experiences - almost as trusted as reviews

Communities are there to be learnt from - what do your consumers care about - how can they inform your marketing strategy (would be helpful to contact customer care) 
- Don't focus on building, lean in, learn, and then build from that

Building off social media as well as on social media]]> 2023-02-17 13:31:48 UTC https://padlet.com/samanthagates/yqwgcycexxmu2pl1/wish/2486324802