EDIT 2000e, 5560 McDonald's project redo by Thomas Shadburn https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka en-us 2023-05-29 17:33:36 UTC 2023-05-29 18:07:03 UTC hello@padlet.com History tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608087441 1940 - McDonald’s is founded by Dick and Mac McDonald in San Bernardino, California.
1948 - First steps were taken to implement their Speedee Service System by reducing menu items and focusing on low cost.
2003 - First global ad campaign, “I'm lovin’ it,” launched in Munich, Germany.
2020 - Move toward sustainability opening the first net-zero location in Walt Disney World Resort.


]]> 2023-05-29 17:49:03 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608087441 Vision, Mission, & Values tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608088535  Vision - “We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice, and personalization our customers expect.” 
Mission - “To make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.”
Values - “Our values are the filter through which all business decisions are made because actions are bigger than words. Our main five are serve, inclusion, integrity, community, and family.”

]]> 2023-05-29 17:50:26 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608088535 External Analysis - PESTEL tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608089764 Political, Economical, Socio-cultural, Technological, Environmental, & Legal]]> 2023-05-29 17:52:17 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608089764 Internal Analysis- Value Chain tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608090601 2023-05-29 17:53:35 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608090601 Strategic Problems tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608092130 Culture
Competition
Marketing]]> 2023-05-29 17:55:50 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608092130 Internal - Global Strategy tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608093395 International expansion began in 1967 into markets similar to the United States
  • In the 1970’s expansion began into exotic markets such as Asia and the European continent
Mcdonald’s Global Strategy: think global, act local
  • Since its initial globalization Mcdonalds now has 40,275 operational locations.
    • In 2007 they derived 60% of its profits from international locations
]]> 2023-05-29 17:57:49 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608093395 External - SWOT Analysis tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608094148 2023-05-29 17:58:55 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608094148 Culture tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608097299 Franchise Disputes
  • With McDonald’s ramped-up international growth strategy (1900 new locations this year), the company is seeking more control over the franchise operators
    • Demanded restaurant remodels with 50% of the cost placed on the operators
    • Increased surprise inspections
    • The changed decision-making process to be more top-down with less consensus-building with franchise operators
High Turnover
  • 130% employee turnover rate
Harassment Scandals
Poor Customer Service
  • Ranked last in fast food restaurants on the American Customer Satisfaction Index (score of 68, which is down 2% from the previous year)


]]> 2023-05-29 18:04:13 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608097299 Competition tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608097857 Fierce Competition in Fast Food Industry
  • 100s of alternatives in Athens alone… 
  • Starbucks, Yum, and Chipotle are biggest competitors 
  • Low price, technology, delivery services, health trends, convenience drive competition
Fast Casual Concept
  • Higher price than typical fast food
  • Encourages patrons to linger
  • High Tech

]]> 2023-05-29 18:05:09 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608097857 Marketing tchrisshadburn3 https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608099013 Outdated Marketing Strategies
  • Fails to adapt with changing customer preferences
  • Failed to evolve marketing tactics to satisfy customer demand
  • Not efficiently using resources to reach the customer segment

Suggestion: Revamp the Mascot Speedee!
The original mascot on the left to the current one in the middle and my groups creation of the new McDonald's mascot!
]]> 2023-05-29 18:07:03 UTC https://padlet.com/tchrisshadburn3/ypta0d09wapj6tka/wish/2608099013