Nestle's should  estimate how much value different combinations of benefits could represent to customers. Think about what market segment they want a new product to serve, determine the benefits those potential customers seek, and establish prices those customers can be convinced to pay

1)      When and Who concerned about the food quality that lead “Nestle’s Maggi” to ban the company straightforward?

-- Uttar Pradesh one of the Indians largest state, standard testing directed the inquiry and confirmed the allegation which is tested samples at Kolkata’s referral laboratory showed excess levels of monosodium glutamate. In June 2015. Which lead the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestle's brand of noodles, Maggi, unsafe for human consumption. 

---The Nestle's brand of noodles, Maggi, that excess levels of monosodium glutamate, which is very unsafe for human consumption. The product is having 17 ppm, where the allowed limit is only 0.01 ppm is the core reason that lead the Food Safety and Standards Authority of India declared banning Nestle’s Maggie noodles.

-- Nestle recalled Maggi from all store shelves in the country to retain the trust of consumers, this recall costed Nestle a cost of around INR 3.2 billion including stock, material and various stages supply chain. Nestle India occurred a direct loss of 20% revenue. Their stock fell by 15%. Not only that, it affected entire ecosystem including venders for Maggi. Not only that, the incidents were reaching other countries as well which was not good for the brand.

--- Having a market share of 63%, nestle was nowhere in a position to avoid this product line. To recover all the losses, it became imperative for Nestle to design a comeback. Management was then grappling with an improved re-positioning strategy to help Nestle retain its considerable market share in India.

Uttar Pradesh one of the Indians largest state, standard testing directed the inquiry and confirmed the allegation which is tested samples at Kolkata’s referral laboratory showed excess levels of monosodium glutamate. In June 2015. Which lead the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestle's brand of noodles, Maggi, unsafe for human consumption. 

The Nestle's brand of noodles, Maggi, that excess levels of monosodium glutamate, which is very unsafe for human consumption. The product is having 17 ppm, where the allowed limit is only 0.01 ppm is the core reason that lead the Food Safety and Standards Authority of India declared banning Nestle’s Maggie noodles.

Nestle recalled Maggi from all store shelves in the country to retain the trust of consumers, this recall costed Nestle a cost of around INR 3.2 billion including stock, material and various stages supply chain. Nestle India occurred a direct loss of 20% revenue. Their stock fell by 15%. Not only that, it affected entire ecosystem including venders for Maggi. Not only that, the incidents were reaching other countries as well which was not good for the brand.

Having a market share of 63%, nestle was nowhere in a position to avoid this product line. To recover all the losses, it became imperative for Nestle to design a comeback. To help Nestle retain its considerable market share in India, Management was then dealing with an improved re-positioning strategy 

1)      They should come out some new where the other brand did not say before, like they can appear with awareness campaign to communicate that they are safe for human consumption and now it’s verified by FSSAI

 

2)      They should communicate their value and connect with people instead of reducing price, 

3)       To compete with competitor company, they should launch some more products with healthy base.