Creative Journal for IDM Assignment 1 by Ha, Dang Dinh Khiem - haydy018

Initial Thoughts

haydy0181 — 2023-03-02 00:09:14 UTC

I am feeling quite eager about the course and I am excited to begin my first assignment. Although I have never created an online journal before, I had done projects that required brainstorming and researching ideas and I would like to give it my all. I have an idea already at the moment but I would like to revise my options before committing to it right now.

Possible Options for Promotion

haydy0181 — 2023-03-02 00:10:37 UTC

As I have mentioned, I have an idea already for what I would like to do for the assignment, but there are other ideas I am considering. Here is a list of 80 of my possible options:
1. Men's Health regarding depression and suicide
2. a drinking supplement targeted at gamers and streamers that also works as a weight loss product
3. burger with 5 patties, 6 bacon rashes, 7 sausages and 8 meatballs with no vegetables of a fictitious fast-food chain
4. a fictitious deodorant brand with its main target are athletes
5. a pocket that has a side of it made from a sticky material that can be stick on any clothing but also be easily removed
6. a movable bean bag, that you can wear so you can rest anywhere you want
7. a gaming PC which CPU can also be used as a cooking appliance (microwave...)
8. a product that can be attached into clothes made of material that can absorb sweat and also double as cologne
9. a toothbrush-comb hybrid product
10. a drinking bottle that can store 2 different drinks at the same time and can be alternated with a button
11. a local fictitious lemonade stand
12. a new update of a fictitious card game
13. a new event at a local fictitious shop
14. a Swiss-Army-knife type product but are mainly consist of stationery tools
15. a new video game on the fictitious console
16. a new sales period at a fictitious office appliance store
17. a new brand of chicken available at fictitious supermarket
18. a new dumpling-style food item
19. a phone by fictitious brand that can be bought at fictitious phone store
20. a laptop from a fictitious brand
21. a fictitious new movie
22. a healthy alternative fast-food chain
23. a new scientifically enhanced vegetable that combine all the nutrition of all-known edible vegetables
24. a healthy cup noodle brand
25. a merchandise for a fictional TV show
26. a fruity morning cereal brand
27. a performance of an up-and-coming band
28. a mobile card game
29. a board game based on a movie
30. a new headwear that has pockets in it to store small items
31. a fictitious football match between local teams
32. a fictitious e-sport team at UniSA
33. a fiction fantasy book series
34. a TV-fan hybrid device
35. a multipurpose automatic cleaning device
36. an insulated drinking bottle that can prepare drinks by itself
37. a small local T-shirt business
38. an exhibition of a local Australian artist
39. a high protein and vegan-friendly food brand
40. a fictitious superhero movie
41. a fictitious toy hammer that is design to 'break the ice' by outputting jokes when doing a quick motion
42. a fictitious children product
43. a fictitious self-help book on digital media
44. a movie based on the life of a historical figure
45. a gaming chair from a fictitious brand
46. a new release character in a popular video game
47. a fictitious clothing brand's new collection
48. a hoodie brand collaboration with a video game company
49. a sport supplement brand collaboration with a soccer team
50. a fast food chain restaurant's new product based on a new movie
51. an e-sport event
52. a video game event at the Convention Centre
53. a play based on a popular book series
54. advocate for no drunk driving
55. advocate for senior citizens to stop driving for safety
56. advocate for more safety of women in workplace environment
57. a fictitious new event in a video game
58. a fictitious free trial period at a local gym
59. a new installment of a fictitious game franchise
60. a new collaboration between a brand and a famous singer
61. a new product endorse by a famous person
62. water-proof shoes that are made from hydrophobic materials
63. advocate for better living condition of live transport cattle
64. advocate for video games to be added to the Olympics Game
65. a tour to Vietnam
66. a local fictitious restaurant
67. a local fictitious bar
68. a live performance at a local bar
69. a chess tournament in the university
70. a fictitious meet-and-greet night of a club
71. merchandise of a video game
72. merchandise of a singer
73. a fictitious local T-shirt business
74. a fictitious local mini golf court
75. a fictitious water park
76. a fictitious amusement park
77. a fictitious casino
78. a fictitious electric car brand
79. a fictitious solar panel brand
80. a bag that can be used as a folded chair

De Bono's Six Thinking Hats

haydy0181 — 2023-03-22 23:55:56 UTC

The issue concerning men's health can be observed from many angles. The 'Thinking Hats' proposed by De Bono provide 6 possible angles that could be considered.

The White Hat: There are many successful products that have a similar target audience to what I am looking to promote such as Joking Hazard. This shows that my target demographic are willing to purchase products that appeal to their sense of humour. There are issue though as Joking Hazard is a card game while my hammer is at best can be used as a conversation starter. Hence, I am unsure if my product will produce the same impact to my target audience but it is possible to find out through surveying my audience. I need to find out how many people are likely to buy products such as Joking Hazard, can they start conversation with strangers in a casual setting and do they have issue maintaining that conversation.

The Black Hat: It should be noted that Joking Hazard marketed itself as a card game to play with friends while my product is more simple as it is a hammer that can help start a conversation, through jokes. This is a possible weakness to my product as its simplistic design could affect the potential appeal it can have on my audience. Another issue is the possible jokes or topics should be added into the hammer. Although my main audience are adults, it is possible that it would also be exposed to children.

The Green Hat: The design I have in mind for the "Icebreaker" is a design similar to a children toy hammer, a yellow handle with a red hammer head. There is a speaker on one end of the hammer and a switch between 2 modes on the other end. The hammer's speaker contains around 60 jokes and 40 topics, ranging in a variety of fields to help diversify the conversation.

The Yellow Hat: The "Icebreaker" is intended to be a fun way to help start conversation between people in an informal setting.

The Red Hat: The "Icebreaker" is a tool that tries to appeal to people's sense of humour.

The Blue Hat: The commercial's goal is to sell my product, the "Icebreaker" toy hammer. The current goal requires me to complete the journal stating my intentions and preparations for the commercial.

MindMap

haydy0181 — 2023-03-29 22:37:44 UTC

Treatment

haydy0181 — 2023-03-29 22:38:05 UTC

The commercial opens focusing on three friends sitting on a couch, blankly staring at a television screen with no sound other than the monotonous sounds from the television. The three remains still for a while until one snaps out and look around. Seeing the others still blankly staring, he enters a thinking pose then brighten ups and pulls out the "Icebreaker" hammer. He lightly use the hammer to hit a table in front of him. The hammer then plays a joke: "Why do we spell 'Dark' with a 'k' instead of a 'c'. Because you can't 'c' in the dark". Upbeat music should start to play in the background. The other friends give some small chuckles. He use the hammer a couple more time until his friends start laughing. He use the hammer another time but he turn the switch at the other end of the hammer head. This time, the hammer says out a topic instead of a joke (e.g.: The use of dogs in helping wild animals be more social, etc.). The friends then engage in lively conversation. Finally, the commercial shows the "Icebreaker" in full view and the brand names before ending.

Tone (Not in Assignment 1)

haydy0181 — 2023-03-30 00:04:20 UTC

'Toys' are usually associated with a younger audience but as can be seen by the success of similar products such as Joking Hazard, this association is not absolute. It is important that my advertisement should be reflective of the product I want to sell. I want my video to have an overall cheerful tone. Considering the treatment that I have, the start of the advertisement is bland and boring and it should start changing tone the moment the product is brought up, becoming upbeat and fun.

Color and Font (Not in Assignment 1)

haydy0181 — 2023-03-30 00:04:37 UTC

Message Summary

haydy0181 — 2023-03-31 02:44:17 UTC

The message that I have chosen for my assignment is a commercial spot for "The Icebreaker", a fictitious toy hammer that when it is moved quickly, like the act of 'hammering', it would then output a random joke from an internal speaker. This would be accomplished in the video by using editing software to simulate it. The jokes would "break the ice" and help people ease into conversation. An additional idea that I have is to have a switch allowing it to have two mode: Joke Mode and Topic Mode. Topic Mode allows the Icebreaker to suggest a topic to talk instead of a joke.

Target Audience

haydy0181 — 2023-03-31 04:58:25 UTC

My main target audience would be for young adults, in the age range of 18-20. The jokes would not be too foul but likely inappropriate for teenagers and kids but an older audience would also be possible. The targeted age range was chosen as they are possibly group with a good disposable income and are more susceptible for 'frivolous purchases'. However, the tool was conceptualized as a way to help introvert people open up to informal conversation with others. Introvertedness has many benefits but in today's market where good networking capability is almost essential in career-finding, the capability to even make small talks are quintessential.

Annotated Bibliography

haydy0181 — 2023-03-31 06:12:41 UTC

The Hall of Advertising 2016, John West – Bear (2000, UK), video, YouTube, 3 March, viewed 30 March 2023.
<https://www.youtube.com/watch?v=gP92j-uEnps>
This video is a John West commercial that takes the fact that bear catches salmon to a comedic end. It had an obvious comedic tone from the start to end from the fisherman running to the bear to the bear doing an "Ali" shuffle. It is the style of advertisement that I want to do for my own video.

Top 10 or more productvideos 2018, Top 20 Most Popular Toys for Kids and Teenagers 2018-2019, video, YouTube, 18 September, viewed 30 March 2023.
<https://www.youtube.com/watch?v=BieBzKGaf6U&t=0s>
This video is a compilation of multiple toy commercials targeted at kids and teenagers. It gives me a general look on how companies produce commercials for entertainment purposes. While the target audience between these and mine are different, I believe there are certain elements that they use the I can utilise in my own advertisement.

Shulman, RB 2018, Why We Need to Pay Attention to Young Introverts, Forbes, viewed 30 March 2023.
<https://www.forbes.com/sites/robynshulman/2018/10/22/why-we-need-to-pay-attention-to-young-introverts/?sh=3cf2370c630e>
This article serves as a really useful source on introverts and extroverts. While my main concern with the commercial is to 'sell' my product, I also want to support my main audience through my product. The source is simple and it gave me more information on a topic that I did not had a full understanding of other than personal experience.