How they could be used in the field of marketing

-Help a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.

Specific business examples

-For example, online retailer eBags managed to increase email click through rates by 20% and conversions by 65% after running tests to find the best time of day to send out its marketing messages. Furthermore average value per order increased by 45% and overall average revenue per recipient increased by 187%.

 -Benefits
; Brand awareness- regular email marketing helps your customers and potential customers remember you’re there. Helps people recall your brand when they’re ready to make a buying decision. 

; Demonstrate expertise – Not only advertise a special offer or a new product but also, share information and insights with your readers. It will help them see you as the ‘go to’ expert in your field.

; Fast to produce – you can quickly get an offer on the table or respond to a competitor’s marketing tactics.
 -Limitations
; sending out individually timed emails is both very time-consuming as well as technically difficult.

; Being read – Email usually consist of the long contents and little picture. It needs readers’ attention.