My stunning padlet by MT Kai https://padlet.com/jure77788/yoak5bwgyelyahq7 en-us 2022-09-27 07:13:23 UTC 2022-09-27 07:24:19 UTC hello@padlet.com 4.1 Consider the different tea markets around the world. What are the main growth drivers of the global tea industry? jure77788 https://padlet.com/jure77788/yoak5bwgyelyahq7/wish/2315057930 Healthy:
-       People concern about health in the world.
-       Tea is known as a lifestyle product health and wellbeing benefits.
-       Consumer preferences are shift from carbonated drinks to healthier options.
-       As an antioxidant, the green tea and black tea which show the largest consumption are known for anti-inflammatory and weight loss properties.

Economic growth:
-       In developing markets, a mix of factors like population growth, income levels, affordability, and lifestyle changes will continue to drive growth. As the middle class grows and greater urbanization takes place in emerging markets, adoption of different types of tea will continue, boosting consumption in the overall tea market. 
]]> 2022-09-27 07:17:35 UTC https://padlet.com/jure77788/yoak5bwgyelyahq7/wish/2315057930 4.3 https://padlet.com/jure77788/yoak5bwgyelyahq7/wish/2315062946 A memorable tea brand positioning aligns a vital purpose with sipping something new. Understanding what your target audience wants in the tea they buy is critical. A positioning statement is a crucial factor that will influence your creative brief for the brand. A brand can be positioned differently from both an emotional and functional perspective within existing platforms. The brand positioning highlights a unique proposition for the brand for example, range, ingredients, benefits, convenience and availability. This will set them apart from their competitors like Starbucks.]]> 2022-09-27 07:21:22 UTC https://padlet.com/jure77788/yoak5bwgyelyahq7/wish/2315062946 4-2 https://padlet.com/jure77788/yoak5bwgyelyahq7/wish/2315063359 Segmentation of the global tea industry 
Packaging - different kinds of tea packaging including loose tea, paper bags, aluminum tins, tea bags and plastic boxes
Users- everyone
Distribution- hypermarkets, supermarket, speciality stores, convinience store, online channels and other channels
Type- black, green, oolong, and herbal or fruits]]> 2022-09-27 07:21:38 UTC https://padlet.com/jure77788/yoak5bwgyelyahq7/wish/2315063359