Creatively driven.

Up to date with key fashion and tiktok trends.

Organised and interested in marketing.

Must be able to:

Use Canva, photoshop and design software.

Comfortable learning a mailing list platform.

Strong communication skills with the ability to work collaboratively in a fast-paced environment.

Excellent time management skills and a demonstrated ability to meet deadlines.

Visual communication skills and be proficient in at-least one creative tool, i.e. Canva, Adobe. 

Existing knowledge of the fashion and social media landscape and in particular the female 18-35 demographic. 

• Multi-channel marketing strategy and Omni-channel communication exploration.

• Brand storytelling, portfolio, and presentation in line with brand imagery.

• Customer value exploration and Consumer connectivity and engagement focus.

• Media touchpoint development and proposals, with specialised understanding of digital marketing for campaign promotions.

• Visualisation proposal for marketing strategy

• Fashion data resource use (Statista, WGSN, BoF)

• Critical path creation in line with proposed marketing strategy

• Budget flows and management

• Media touchpoint development and Commercial campaign marketing strategy.

• Strategy, KPI examination and innovation for retrospective brand.

• Core knowledge of marketing theories and concepts.

• Presentational skills.

• Abobe skills (Indesign, Photoshop, Illustrator)

• Microsoft skills (Word, Excel, Powerpoint)

Content consisting of promotional material for weekly drops, weekly mailing lists, monthly newsletter, and other graphics.

Implementing design ideas.

Responsible for marketing department timely invoicing.

Develop EMEA brand marketing plans that support all channels, including retail, wholesale and e-commerce.

Briefing creative requests to New York HQ.

Be point of contact for EMEA wholesale trade marketing coverage.

Coordinate wrap reports for each department project.

Support the wholesale sales team on coop marketing planning.

Regular competitor analysis, including attending pop ups, events.

Retail marketing plans that drive traffic, sales and enhance the customer experience.

Develop concepts which build emotional connection between audience and the brands.

Story and mood boarding campaigns based on key calendar moments, seasonal trends and brand objectives. 

Developing the brand strategy by identifying key customer groups and working out how to connect with them on an emotional level. 

Brainstorming new ideas that help push engagement.

Working with wider marketing team on aesthetics, tone of voice and working with events team on in-person activations.

Her content on her Linkedin page is extremely insightful, and I find myself mesmerised by all articles she publishes, and links to.