- kicked the door open for music videos

1977: Bee Gees - Saturday Night Fever

1979: Buggles - producer called trevor horn

- video killed the radio star

1980: David Bowie - Ashes to Ashes - everything he did visually was under his control

- crazy casting choices woah!!

1981: MTV

Godley and Creme - went on to be producers for music videos after starting with their music career

1983: Michael Jackson: Thriller - John Landis

- MTV was all glam rock (like motley crue) so he wanted to get in - also he used the 'current' stars in his music/videos like motley crue + van halen cos good shit

- tried lots of different techniques like stop motion etc

- thriller had an unprecedented production value

- damn that choreography tho

~~~~~

sledgehammer -

stopmotion - aardman

first vfx - chromakey

~~~~~

- bowie

- trent reznor

- radiohead - thom yorke nearly died in the space suit

- weezer - buddy holly - set in the diner from happy days

- massive attack

- ok go

- Blur - coffee and tv

- Coldplay - yellow

- artist is performing and/or there's a narrative

- cut to the beat

- lip synced well

- themes - to do with the song (or an interpretation of it)

- brand - ie you can 'feel' that it's a britney/metallica/slipknot video due to branding

~

- Lyrics - lip synced/mimed/typography

- Music -

- Genre -

- Camerawork -

- Editing - cuts to the beat

- Intertexuality - reference other text/other media/celebs/homage

- Narrative & Performance 

~ a balance between the two is good 

~ some videos go for either one of the other

~ a good example of a balance between the two is Radiohead - Just (the subtitles are telling an entirely different story within the same universe - cos they look down from the building)

evolution of film

evolution of music in film (sound in film)

eg live performances that were captured - bill hailey - elvis

~~~~~~

development of film early on

introduction of sound into film

purpose of music videos - bring a performer into a place where they are not

Extension of income

Extension of outlets - music channel, direct dvd & cd sales, websites, download

Synergy - films, TV

Producer's strategies - major label, independent, artist self-produced

Music

Genre

Camerawork

Editing

Intertexuality

Narrative & Performance

e.g. metal =

Extending or consolidating song's meaning

Links to other artists (e.g. Madonna)

Effects - interesting vfx

Miming and Lip Sync - to achieve this give them some sort of playback e.g. the track to listen to

Camera movements & angles - give purpose/meaning

Chromakey - effects

(blocking means the movement of actors on screen within set)

This is a good opportunity to practice and implement textual analysis and elements of semiotics to decode how meaning is established by the director (and artist or by the director on behalf of the artist)

John Lennon had a dude sleeping in his garden

Helter Skelter 'inspired' people to kill people

Judas Priest 'inspired' people to kill themselves

Representation 

is what's being shown fair - e.g. girls in rap videos, unfair racial stereotypes

We can apply audience theory such as

hypodermic needle - e.g. in a gym they play music videos that typically show fit people

uses and gratifications - e.g. have you seen that new video by?

cultivation theory -

Semiotics

sometimes a band is good live, sometimes it's to exploit that they're good looking, sometimes it can be due to time constraints

Narrative

relates to the story. Can be relevant or irrelevant to the song itself. There are cases where the video will be more popular than the song itself - and 'make' the song e.g. ?

Hybrid

a mix of the two - e.g. the radiohead one

Abstract/Surreal

doesn't have a narrative/performance/link to reality

Parody/Pastiche

parody = taking the piss, pastiche = a homage kinda like the weezer one

All my life - Foo Fighters. Sweaty, gritty, the camera work is intentionally busy. The idea is to emulate what it's like to see them live. Full of energy

Ice Ice Baby - good because it adheres to the discplines of hip hop - graffiti break dancing etc

Never gonna give you up - Rick Astley. Good example of performance

Song 2 - Blur

Narrative

Smooth Sailing - Queens of the Stone Age

Take on Me -

Magic - Coldplay - strong video idea

Thriller - Michael Jackson

Hybrid

If you wanna be my lover - Spice girls - continuous shot

Radiohead - no suprises - continuous shot

Bittersweet symphony -

Radiohead - just

Will Young - Leave right now

The flaming lips -

U2 - The Fly

choose 2 videos that are contrasting

can be same artist

Make a plan relating to

-the purpose

-styles

-conventions

-techniques

start writing script

~~~~

blueprint

build a blueprint

make it systematic and foolproof

begin adding detail to specific features of your choice videos

check the details against brief

~~~~

maybe

foo fighters - times like these

queens of the stone age - 3s and 7s/go with the flow

~~~~

conventions

cultivation theory

narrative

structure

brands - clever, sexy, lazy

semiotics - camera angles (meanings that give you), star as a product,