https://padlet.com/alec69/mappingdigitalactivity Using the 'Understanding Digital Activity' framing to map the digital activity of using Facebook to market a museum. Every museum will vary in their use of Facebook for marketing (if they use it at all!), so this should be seen as an example rather than a guide. We have left a blank square in each section for you to add in activities areas that are relevant for you, your organisation and your context. en-us 2021-07-30 09:51:17 UTC 2021-08-12 12:48:25 UTC hello@padlet.com alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664913591 2021-07-30 10:52:50 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664913591 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664914296 2021-07-30 10:55:02 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664914296 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664914696 2021-07-30 10:56:11 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664914696 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664915004 2021-07-30 10:56:58 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664915004 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664918089 for marketing our museum]]> 2021-07-30 11:06:04 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664918089 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664918251 to schedule our Facebook marketing content]]> 2021-07-30 11:06:39 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664918251 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664918493 for editing images to create image based marketing content]]> 2021-07-30 11:07:26 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664918493 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664919415 for editing video footage to create marketing videos]]> 2021-07-30 11:09:58 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664919415 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664919717 for capturing video footage for promotional videos]]> 2021-07-30 11:10:40 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664919717 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664920126 creating promotional images to share on Facebook]]> 2021-07-30 11:11:24 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664920126 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664920462 creating promotional videos to share on Facebook]]> 2021-07-30 11:12:21 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664920462 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664920988 creating text content to market the museum on Facebook]]> 2021-07-30 11:14:06 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664920988 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664921576 for recording and sharing audience analytics data]]> 2021-07-30 11:15:49 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664921576 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664922061 Facebook Insights for capturing audience analytics data]]> 2021-07-30 11:16:59 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664922061 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664923505 for recording audio promotional content]]> 2021-07-30 11:20:20 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664923505 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1664923713 creating audio content to include in promotional videos]]> 2021-07-30 11:20:54 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1664923713 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665029502 using Facebook Insights to capture data on how your audience is interacting with your content]]> 2021-07-30 14:24:50 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665029502 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665030266 sharing the data captured with the team through Excel spreadsheets]]> 2021-07-30 14:25:59 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665030266 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665030950 storing data on Excel spreadsheets for long-range evaluation / analytics]]> 2021-07-30 14:27:01 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665030950 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665031896 ensuring that those undertaking the marketing activity have the necessary capabilities, competencies and literacies]]> 2021-07-30 14:28:28 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665031896 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665033093 making sure that those responsible for the activity have the necessary time to complete the task]]> 2021-07-30 14:30:13 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665033093 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665033864 ensuring that there is adequate resources for the Facebook marketing activity - i.e. small budget for 'boosting' the content on Facebook]]> 2021-07-30 14:31:27 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665033864 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665035056 researching best practice on how museums market themselves on Facebook]]> 2021-07-30 14:33:10 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665035056 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665040497 sourcing, reading, compiling and sharing resources related to marketing on Facebook, particularly those focused on musuems]]> 2021-07-30 14:40:47 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665040497 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665043094 understanding the social implications of using Facebook as a platform to market our offer - particularly for paid marketing on the platform]]> 2021-07-30 14:44:41 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665043094 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1665044228 understanding how our audience behaves on Facebook, the sorts of events they might be interested in, the sorts of groups they might join or pages they might follow, etc]]> 2021-07-30 14:46:23 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1665044228 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1676760590 What else would you add here?]]> 2021-08-12 12:47:22 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1676760590 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1676760917 What else would you add here?]]> 2021-08-12 12:47:42 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1676760917 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1676761271 What else would you add here?]]> 2021-08-12 12:48:04 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1676761271 alec69 https://padlet.com/alec69/mappingdigitalactivity/wish/1676761506 What else would you add here?]]> 2021-08-12 12:48:19 UTC https://padlet.com/alec69/mappingdigitalactivity/wish/1676761506