Consumer Behavior by Svetlana

The Physiology of Marketing:

osvfe001 — 2014-11-13 11:05:37 UTC

1) How consumers think, feel, reason, and select between different alternatives(e.g., brands, products, and retailers);

2) How the consumer is influences by his or her environment ( e.g., culture, family, sings, media);

3) The behavior of consumers while shopping or making other marketing decisions;

4) Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;

5) How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and 6) How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

4 main applications:

osvfe001 — 2014-11-13 11:06:17 UTC

1. Marketing strategy.

2. Public policy.

3. Social marketing.

4. Studying consumer behavior makes us better consumers.

5 main psychological tactics how to influence on consumer behavior:

osvfe001 — 2014-11-13 11:06:59 UTC

1. RUN EMOTIONAL IDEAS

2. HIGHLIGHT FLAWS

3. REPOSITION YOUR COMPETITION

4. PROMOTE EXCLUSIVITY

5. INTRODUCE FEAR, UNCERTAINTY AND DOUBT

Psychology of Consumer Behavior

osvfe001 — 2014-11-13 11:25:19 UTC

osvfe001 — 2014-11-13 11:43:03 UTC

Ethical companies

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Unethical companies

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Ethical VS Unethical

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5. INTRODUCE FEAR, UNCERTAINTY AND DOUBT

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4. PROMOTE EXCLUSIVITY

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1. RUN EMOTIONAL IDEAS

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2. HIGHLIGHT FLAWS

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3. REPOSITION YOUR COMPETITION

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Consumer behavior factors:

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I. Cultural factors:

Sub-cultures,

Social classes,

Cultural trends.

II. Social factors.

III. Personal factors:

Age and way of life,

Lifestyle,

Personality and self-concept.

IV. Psychological factors:

Motivation,

Perception,

Learning,

Beliefs and attitudes

Thanks for attention

osvfe001 — 2014-11-13 12:53:54 UTC