https://padlet.com/502567729/here1995 伴随着浅浅的微笑 en-us 2016-07-11 13:44:46 UTC 2024-05-24 18:20:43 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Beartoy.png https://padlet.com/502567729/here1995/wish/116271910 2016-07-12 13:24:43 UTC https://padlet.com/502567729/here1995/wish/116271910 https://padlet.com/502567729/here1995/wish/116271918 our group discuss the Brent cross and Tesco
because Other customer segments in the UK are targeted by different supermarket chains. For example, target customer segment of Tesco supermarket chains represent individuals within higher income range that Tesco quality of products over their price. Accordingly, Tesco stores are more spacious compared to many other supermarkets and this space comes for an extra price for consumers. Because there are difference to combine that's why our group choose the 2 supermarket.

 Supermarket can meet people's daily requirement.many supermarket can require what people want in their daily life.

Tesco is to divide its customers into rich and poor by using Club card data to website

Catering to different budgets: Some customers will be presented with offers on basics when they log on to Tesco's website, while others will see luxury products.


Price: 1.Higher price:
This target market are seeking higher quality products (and foods in supermarkets) and are willing to pay a price premium.

2.lower price:
Smart shopper: it suitable from most person.These consumers take pride in their ability to shop.

Quality:
1.(M&S)
Top level supermarket:This target market sometimes does not enjoy shopping. In many ways they are the opposite to the “A Day Out” market segment. 

2.(Tesco)
Mid supermarket:A range of higher quality products. a range of exclusive brands (brands not available in many stores)

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How and Why
1 Choose a interesting topic,using my mind.
2Because we choose the target customers and this topic is interesting.And it is easy to get more information from this topic.


]]> 2016-07-12 13:28:06 UTC https://padlet.com/502567729/here1995/wish/116272190 502567729 https://padlet.com/502567729/here1995/wish/116272831

Searching in the internet and find some information about our topic.And take the picture about the Tesco and Brent Cross.]]> 2016-07-12 13:36:24 UTC https://padlet.com/502567729/here1995/wish/116272831 https://padlet.com/502567729/here1995/wish/116405190 2016-07-14 12:49:15 UTC https://padlet.com/502567729/here1995/wish/116405190 https://padlet.com/502567729/here1995/wish/116405420 2016-07-14 12:52:51 UTC https://padlet.com/502567729/here1995/wish/116405420 https://padlet.com/502567729/here1995/wish/116405459 2016-07-14 12:53:37 UTC https://padlet.com/502567729/here1995/wish/116405459 502567729 https://padlet.com/502567729/here1995/wish/116405485 we learned from the supermarket that we could choose target when we started to sell somethings. Make sure the which market  is right .otherwise , it is bad influence for the store.

]]> 2016-07-14 12:54:14 UTC https://padlet.com/502567729/here1995/wish/116405485 https://padlet.com/502567729/here1995/wish/116405487 2016-07-14 12:54:16 UTC https://padlet.com/502567729/here1995/wish/116405487 https://padlet.com/502567729/here1995/wish/116405519 2016-07-14 12:54:57 UTC https://padlet.com/502567729/here1995/wish/116405519 https://padlet.com/502567729/here1995/wish/116405552 2016-07-14 12:55:24 UTC https://padlet.com/502567729/here1995/wish/116405552 https://padlet.com/502567729/here1995/wish/116405616 2016-07-14 12:57:04 UTC https://padlet.com/502567729/here1995/wish/116405616 https://padlet.com/502567729/here1995/wish/116405637 2016-07-14 12:57:14 UTC https://padlet.com/502567729/here1995/wish/116405637 https://padlet.com/502567729/here1995/wish/116405758 2016-07-14 12:59:03 UTC https://padlet.com/502567729/here1995/wish/116405758 https://padlet.com/502567729/here1995/wish/116405802 2016-07-14 13:00:12 UTC https://padlet.com/502567729/here1995/wish/116405802 https://padlet.com/502567729/here1995/wish/116405924 2016-07-14 13:02:48 UTC https://padlet.com/502567729/here1995/wish/116405924 https://padlet.com/502567729/here1995/wish/116405979 2016-07-14 13:03:52 UTC https://padlet.com/502567729/here1995/wish/116405979 502567729 https://padlet.com/502567729/here1995/wish/116406951
We went to the Tesco and found there are many kind of living products and foods.There   are many products in Tesco is on sale .The meat in Tesco is more cheaper than other markets.This is a advantage in Tesco.]]> 2016-07-14 13:18:13 UTC https://padlet.com/502567729/here1995/wish/116406951 502567729 https://padlet.com/502567729/here1995/wish/116407459
The space in Tesco is middle-large size and the environment  is comfortable.All kinds colors of products are showed in the   good shelf.They are fresh and look nice.The sale assistants are kind and patient.This is a good market to everybody.

Here]]> 2016-07-14 13:27:55 UTC https://padlet.com/502567729/here1995/wish/116407459 https://padlet.com/502567729/here1995/wish/116407505 M&S is a top range supermarket. It is bigger than tesco and has more customers. The price of M&S's product is more expensive than disco's. M&S has every kinds of products and has more different products of each kind of product than tesco has. M&S also has its own newsletter and card, the use of card is as same as tesco'.]]> 2016-07-14 13:29:02 UTC https://padlet.com/502567729/here1995/wish/116407505 502567729 https://padlet.com/502567729/here1995/wish/116408213
It is a quality supermarket and the products in there are fresh and tasting good.The size of M&S is big in British Supermarkets and  the products in M&S are less in sale.

HERE

]]> 2016-07-14 13:40:15 UTC https://padlet.com/502567729/here1995/wish/116408213 https://padlet.com/502567729/here1995/wish/116408652 2016-07-14 13:46:25 UTC https://padlet.com/502567729/here1995/wish/116408652 linhao956 https://padlet.com/502567729/here1995/wish/116429493 M&S is superstore and it much bigger than tesco. There are many kind of products let people choose.M&S supermarket has a good layout, when people into the supermarket, they will see a lot of the checkout counter. large numbers of the register to make customer do not wait so many times. Each region has sign to tell people what kind of product there are. But  M&S is more expensive than Tesco. Becaus of they used more big place and more good equipment, this is why M&S is more expensive than Tesco. However, Tesco smaller than M&S ,but low price is the advantage of it.Both of them target market is women customer.]]> 2016-07-14 20:53:30 UTC https://padlet.com/502567729/here1995/wish/116429493 502567729 https://padlet.com/502567729/here1995/wish/116469706 Fast and furious,Budget conscious,A day out,Gourmet focus, Smart shoppers,Here we go again and Variety seekers.]]> 2016-07-15 13:19:04 UTC https://padlet.com/502567729/here1995/wish/116469706 https://padlet.com/502567729/here1995/wish/116469978 Budget conscious
A day out
Gourmet focus
Smart shoppers
Here we go again
Variety seekers]]> 2016-07-15 13:25:39 UTC https://padlet.com/502567729/here1995/wish/116469978 502567729 https://padlet.com/502567729/here1995/wish/116470267
1.price

2.quality


H&S     Tesco

Here]]> 2016-07-15 13:32:30 UTC https://padlet.com/502567729/here1995/wish/116470267 502567729 https://padlet.com/502567729/here1995/wish/116470515
Price :

Price means the business make the price which sell its products and services.]]> 2016-07-15 13:37:29 UTC https://padlet.com/502567729/here1995/wish/116470515 502567729 https://padlet.com/502567729/here1995/wish/116475822
Tesco is the big type supermarket in Britain
, and it is one of the the three word supermarket cooperation.
The earliest Tesco is selling  beginning with the food and then to major to sell the clothing , machine and internet service.]]> 2016-07-15 16:01:31 UTC https://padlet.com/502567729/here1995/wish/116475822 502567729 https://padlet.com/502567729/here1995/wish/116476264
The Tesco service rich and poor people and it usually divided with rich person and poor person using the Club card.]]> 2016-07-15 16:22:21 UTC https://padlet.com/502567729/here1995/wish/116476264 502567729 https://padlet.com/502567729/here1995/wish/116476310  
Price :
The Tesco products usually have good price.And the Tesco usually have some products on sale.This is a good way to absorb the large people to do shopping in Tesco.

Price  :

H&S

The H&S is a middle-large size supermarket and the products in there usually be quality and fresh.So the price is including the service  to sell to people.Some products on sale in the H&S

Reference
http://businesscasestudies.co.uk/tesco/recruitment-and-selection/introduction.html#axzz4EUq8SNcI

Introduction to Tesco]]> 2016-07-15 16:25:07 UTC https://padlet.com/502567729/here1995/wish/116476310 502567729 https://padlet.com/502567729/here1995/wish/116684600
In last class ,we learn about the strengths are about knowledge and backgrounds in the two supermarkets. And weakness is about lacking of .The opportunities are talking about market growth and life style.The last point are the threats about regulation and economic.All of these can using in target markets of two supermarkets.]]> 2016-07-20 08:36:31 UTC https://padlet.com/502567729/here1995/wish/116684600 linhao956 https://padlet.com/502567729/here1995/wish/116725871 Theo summary
From this website, we found many useful imformation,and 4 point can assess supermakets.because of our aspect is target market, so through the strengths to analysis.
tesco's strengths is many discount, and M&S's strengths is high quality. By comparing the advantages and give two kinnd of suitable for the supermarket of target market.
Budget consicious.
this kind of customers has a limit of budget and they like and choose who are discounters and retailers. so ,they suit for loyalty programs.(tesco)
Gourmet focus
This kind of customers are seeking higher quality products. they do not care about price, and these customers are middle to upper social class, so they suit for store design.(M&S)]]> 2016-07-21 00:56:45 UTC https://padlet.com/502567729/here1995/wish/116725871 https://padlet.com/502567729/here1995/wish/116928348 2016-07-25 13:49:35 UTC https://padlet.com/502567729/here1995/wish/116928348 linhao956 https://padlet.com/502567729/here1995/wish/116928374 2016-07-25 13:50:04 UTC https://padlet.com/502567729/here1995/wish/116928374 502567729 https://padlet.com/502567729/here1995/wish/116928431 HERE]]> 2016-07-25 13:51:32 UTC https://padlet.com/502567729/here1995/wish/116928431 502567729 https://padlet.com/502567729/here1995/wish/116998566
Janet Eden-Harris(2010)
Learning to be different


http://www.economist.com/news/britain/21638171-some-glimmers-hope-struggling-supermarkets-learning-be-different

Accessed  Jan 10th 2015]]> 2016-07-26 12:54:17 UTC https://padlet.com/502567729/here1995/wish/116998566