work teams (especially in creative, teaching, and healthcare companies)

re-establishing and growing trust and connection post-covid and who are tired of the same old trainings and team drinks 

energetic, kick-boxing circuit combined with fitness and wellness or a hands on self-defense experience that brings teams together

because it offers them
an energised and healthy alternative to drinks with the team, challenges peoples comfort zone in a safe environment, leads to team bonding and actions that can make for a healthier team and individuals

This value proposition relies on the assumption that:
People in these types of jobs would be interested and willing to join their colleagues in relatively intense physical exercise or would be interested in self-defense as a workshop. 

<<people: Your target customer>>

<<the problem that you will solve for them>>

<< describe solution: your service in a nutshell>>

because it offers them
<<benefit / value for customer>>

parents of young children and prospective

hating to waste money on furniture and things kids outgrow quickly along with the environmental impact of throwing it away and the hassle and quality concerns of the used market

easy, affordable leasing of quality, hygenic furnture and baby items delivered and returned at your doorstep

because it offers them
ease, peace of mind, a good feeling about saving money and the environment, the ability to effortlessly keep up with change as their child grows

This value proposition relies on the assumption that:
People need to cycle through these items regularly and that the service is worth paying for against the effort of existing DIY versions (buy, sell giveaway)

our customers who haven’t purchased PPP yet, especially with those entry models

lack of communication from salesmen upon car purchase / service advisor in customers' first maintenance check about the early bird discount

an in-car PPP promotion tag with product benefits and pricing (together showing some early bird discount) in the car delivery

because it offers them
sufficient information about the early bird offer and the benefits of the PPP

Meanwhile, with the same targeted customers, they will also have another problem of an expensive one-off payment, will want our solution of an instalment plan with a free interest charge, because it offers them a hassle-free payment method free of extra charge.

needing a car but don't have one to get around town, as they rely on their vehicles for their daily commute and live in relatively inaccessible areas

short-term rental offerings on pre-owned cars

because it offers them
uncompromised convenience amid their busy schedules

TIme-stressed FDI office workers and international schools students/staff

waiting for more than 20 minutes for a high priced office staff lunch

a pre-ordering service for quick, delicious and affordable lunch meals.  Also available for walk-ins.

more freedom during their lunch break to enjoy an almost no-wait meal that’s just right in size and price 

Practical and price-sensitive new car buyers deserve to have peace of mind as they enjoy savings on their after sales services 

being unaware of the PPP’s benefits as these are not communicated at key points in the customer’s journey.

physical in-car reminders that highlight the discounts and benefits of signing up for the PPP 

sufficient and timely  information about the early bird offers and other value-added benefits of the PPP

Uncompromising mass-affluent car owners who live full and fast lifestyles

their lives being disrupted by significant waiting periods for their new cars  (unforeseen car maintenance, road mishaps and)

an on-demand car leasing service that allows them uninterrupted mobility 

a personalised, customised experience that secures an immediate temporary replacement for those unfortunate and inconvenient moments when they find themselves “in between cars.”

the investment committee needs the confidence to decide on new store locations  

not being able to access hard strategic and supporting evidence and oftentimes rely on gut feel and hunches instead  

a dynamic business intelligence dashboard (or playbook ?)  that allows them to make data-informed decisions  

having no time or inclination to cook small meals for themselves as they find it either tedious, impractical or monotonous

a wide and accessible selection of novel american street food delivered straight to their homes when they want it

Protective and discerning parents who curate experiences and memories for their kids

access to easy, tasty food while their kids are at play   at mall playgrounds 

a on-premise pizza kiosk that serves hot pizza by the slice

good, hot food without having to leave their kids unattended and (possibly) discounts for a proper sit-down meal experience with their child after playtime at the PIzza Hut store within the mall. 

potential channel disruption that will force them to consider other options for food delivery

Because it offers them
an intuitive UX that removes any friction between their desire and action. 

JASG's Passenger Services team

Manual data extraction, calculation and inputting in order to submit Air Passenger Departure Tax info to relevant authorities 

A digital platform which automatically extracts & decodes the required passenger data ready for immediate submission

because it offers them
A reduction in their daily task hours & elimination of a very tedious task

prototype
Screen capture of platform mock-up

not being given the VVIP experience in their business relationship with MO

a first-hand, memorable experience in MO luxury properties and access to a vault of premium assets. As “you cannot pour from an empty cup”, OTAs are better equipped emotionally and functionally bettersell more than other agents. A virtuous cycle.