NIKE JUST DO IT 1 by Stef Orozco https://padlet.com/soorozco90/ykmn9p4qayx6 SPACE CAT - First Period en-us 2018-10-31 19:38:41 UTC 2025-11-11 02:23:18 UTC hello@padlet.com Collin Kaepernick on behalf Nike. Pro Football Player who hasn't played for the past 3 years because of kneeling during the National Anthem. Nike is brand that athletes and the average person can afford. Nike is clearly taking sides on the bigger social issue using Kaepernick to narrate their commercial. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430009275 2020-01-10 14:59:08 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430009275 Inspire people to "Just Do It" in this case meaning to follow their dreams regardless of how crazy they are or how many obstacles you face. Using Kaepernick is Nike sending the message that they are in support of him and what he represents. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430013817 2020-01-10 15:05:41 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430013817 Everyone who watches TV, athletes, supporters of Kaepernick, anyone with a "crazy" dream. People who recognize the athletes in the commercial and know their story. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430015379 2020-01-10 15:07:52 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430015379 Black lives matter movement and standing up for what you believe in. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430016915 2020-01-10 15:10:06 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430016915 Kaepernick getting fired from the NFL. Without this specific event, he would not be able to take part in the commercial. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430017682 2020-01-10 15:11:12 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430017682 Not revealing Kaepernick until the end of the commercial as the narrator, using the best professional athletes, using people that had major obstacles in their way and were able to succeed (proving no dream is too crazy). soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430019239 2020-01-10 15:12:53 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430019239 Ethos - using pro athletes who are well known and who have won in their respective sports. Using Kaepernick to narrate. Pathos - using people who have accomplished their crazy dreams to inspire you. Using people with obstacles to make the audience feel they can do it too. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430021325 2020-01-10 15:15:33 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430021325 It shifts from sad, to inspiring, to motivating. soorozco90 https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430025006 2020-01-10 15:19:46 UTC https://padlet.com/soorozco90/ykmn9p4qayx6/wish/430025006