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      <title>Resources for research project by D Dolan</title>
      <link>https://padlet.com/ddolan123/ruby</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2019-03-22 10:46:28 UTC</pubDate>
      <lastBuildDate>2023-03-16 12:33:20 UTC</lastBuildDate>
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         <title>1. Product</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2514178621</link>
         <description><![CDATA[<div>1. What is your product / service? Give a description<br>2. What is your Unique Selling Point?<br>3. What are the benefits of your product and how do these meet the needs of your target market<br>4. Quality: How will the product or service meet the quality expectations of their target market? Will it be high-end, mid-range, or budget-friendly?<br>5. Branding: What brand identity will their product or service have (logos, slogans, packaging)? How will they differentiate themselves from competitors?<br>6.Packaging: What type of packaging will they use for their product? Will it be eco-friendly, luxurious, or functional?<br>7.Design: How will the product or service look and feel? Will it be modern, traditional, or somewhere in between?</div><div><br></div>]]></description>
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         <pubDate>2023-03-13 10:25:55 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2514178621</guid>
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         <title>2. Price</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2514180974</link>
         <description><![CDATA[<ol><li>How does you pricing match the needs/wants of your target market?</li><li>Cost of production: What is the cost of producing the product or service? They need to factor in the cost of raw materials, labor and any other expenses involved in creating the product or delivering the service.</li><li>Competition: What is the pricing strategy of their competitors? Are they competing with other similar products or services that are priced higher or lower - how does that impact your selling price</li><li>Profit margin: What is the desired profit margin for the product or service? What is the minimum price they can charge to cover their costs and still make a profit?</li><li>Payment methods: What payment methods will they accept? Will they offer payment plans or financing options?</li></ol><div><br></div>]]></description>
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         <pubDate>2023-03-13 10:28:18 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2514180974</guid>
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         <title>Introduction</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2514181815</link>
         <description><![CDATA[<div>1. Who is in your group<br>2. What roles did you have<br>3. What product did you choose and why</div>]]></description>
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         <pubDate>2023-03-13 10:29:05 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2514181815</guid>
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         <title>3. Place</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2514190705</link>
         <description><![CDATA[<ol><li>Channels of distribution: The students should consider the different channels they could use to make their product or service available to customers. For instance, they could explore online platforms, brick-and-mortar stores, or a combination of both.</li><li>Location: If the students are considering a physical store, they should determine the best location for it based on their target market. They should research the areas where their customers are likely to shop or visit frequently.</li><li>Transportation: If the students are planning to sell a physical product, they should consider how the product will be transported to the stores or customers. They should also think about how the transportation process could impact the product's cost and delivery time.</li><li>Stock&nbsp;management: Students should consider how they will manage their stock to ensure that they have enough stock to meet the demand. They should think about how they will handle excess inventory and how they will replenish stock when it runs low.</li><li>Customer service: Students should consider how they will provide customer support, whether it's through a phone line, chatbot, or email. They should also think about how they will handle returns and refunds.</li></ol><div><br></div>]]></description>
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         <pubDate>2023-03-13 10:37:31 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2514190705</guid>
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         <title>4. Promotion</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2514196727</link>
         <description><![CDATA[<div>1. How are you advertising your product ? what medium (TV, social media etc) and how does this match the needs of your target market<br>2. Are you using any promotional techniques - competitions, 2 for 1s, money off etc etc<br>3. Events -Hosting events such as pop-up shops, product launches, or workshops can also be a great way to promote the product or service and engage with potential customers.&nbsp;</div>]]></description>
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         <pubDate>2023-03-13 10:43:39 UTC</pubDate>
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         <title>Sample 1</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2519309968</link>
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         <pubDate>2023-03-16 12:26:35 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2519309968</guid>
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         <title>Sample 2 </title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2519310619</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-03-16 12:27:04 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2519310619</guid>
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         <title>Sample 3</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2519311028</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-03-16 12:27:24 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2519311028</guid>
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      <item>
         <title></title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2519311385</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-03-16 12:27:41 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2519311385</guid>
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         <title>Features of Quality</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2519315191</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-03-16 12:30:21 UTC</pubDate>
         <guid>https://padlet.com/ddolan123/ruby/wish/2519315191</guid>
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      <item>
         <title>Features of Quality Explained</title>
         <author>ddolan123</author>
         <link>https://padlet.com/ddolan123/ruby/wish/2519319380</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-03-16 12:33:20 UTC</pubDate>
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