Each team selects a company (first-come, first-served basis). The company should exist in BOTH USA and Brazil.

Post initial research on the company's background and current market position in the post or comments.

Submit your selected company for approval on the Padlet in Week 2. The title of the Post should be your Team #.

Analyze and evaluate the company's mission statement and its alignment with its vision.

Begin analyzing the company's present status and positioning.

Conduct an initial SWOT analysis of the chosen company.

Apply Porter’s Five Forces model.

Analyze the competitive landscape using Porter’s Five Forces.

Use Ansoff’s Matrix for growth strategy analysis.

Submit a brief report on SWOT findings and your team’s strategic recommendations. Title your post in Week 4 with your team #

Discuss the consumer decision-making process.

Evaluate ethical and social responsibility issues.

Evaluate the company's market segmentation, targeting, and positioning (STP).

Apply the VRIO (Value, Rarity, Imitability, Organization) model to assess the company’s competitive advantages.

Submit findings on consumer behavior and ethical considerations.

Submit a brief report on STP analysis and VRIO analysis. Title post in Week 6 with team #

Focus on product strategies, pricing strategies, distribution channels, and promotion tactics.

Think of strategic implementation and definition of main performance indicators (KPI’s)

Create a survey to test strategic management recommendations.

Submit a short 4Ps analysis, KPI report, and survey link. Title post in Week 8 with Team #

Integrate strategic management and marketing data findings.

Formulate a comprehensive strategy for the chosen company.

Prepare an executive summary of the project.

Create and finalize the presentation.

Record the presentation video.

Submit the final written report and presentation video.

In Week 11, title post with your team #

Every student makes an individual post/video. Title with last name and country.

What were the most valuable learning experiences from this project?

How did working in an international team impact your understanding of the subject matter?

What would you do differently in future collaborative projects?