Final Portfolio by Breahna Dougherty https://padlet.com/doughe43/yhto97mrjwcgxyej en-us 2023-04-17 16:54:24 UTC 2026-03-21 03:55:45 UTC hello@padlet.com https://padlet.net/icons/png/1f34b.png Creative Brief - Lipton Tea doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2557295529 Here is my Radio Ad Creative Brief example for Lipton Tea.]]> 2023-04-17 16:57:06 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2557295529 Print Ad - Lipton Tea doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2569146473
  • Product-Focused Strategy - Highlight products with fantastic taste and quality
  • Benefit Strategy - “drinking unsweetened black and green tea every day can help support a healthy heart”
    • - Creative Strategy Statement: To inform readers that Lipton Tea is the heart's healthiest option of tea because they are recommended by the American Heart Association and care about their overall well-being. 
    ]]>     2023-04-26 17:30:35 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2569146473     Lipton TV Ad (Story Board + Creative Brief Details) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577549005
  • Product-Focused - showcase product in every scene with Jennifer Anniston in multiple forms
  • Information Strategy - Lipton tea can help you live a healthier lifestyle
  • Benefit Strategy - “drinking unsweetened black and green tea every day can help support a healthy heart”
    • - Creative Strategy Statement: To inform readers that Lipton Tea is the heart's healthiest option of tea because they are recommended by the American Heart Association and care about their overall well-being. 


    ]]>     2023-05-04 02:00:33 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577549005     Lipton TV Ad (Script) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577554353 2023-05-04 02:05:10 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577554353 Group Workshop Cliganic Radio Ad (Audio + Creative Brief Details) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577566135 Creative Strategy Statement: To convince new mothers that Cliganic is the organic choice of cotton balls because they are 100% pure cotton. 
    • Strategy: Stamp of Approval: Celebrity endorsement
    • Tactics: Mother testimonial, GOTS Certified, Use of Slogan, Money Back Guarantee.
    ]]>     2023-05-04 02:15:49 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577566135     Group Workshop Cliganic Radio Ad (Script) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577569167 2023-05-04 02:18:28 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577569167 Lipton Tea Radio Ad (Audio + Creative Brief Details) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577572644
  • Consumer-Focused - “Can help support a healthy heart”
  • Information Strategy - “Tea is one of the best sources of flavonoids in the diet”
  • Benefit Strategy - “drinking unsweetened black and green tea every day can help support a healthy heart”
    • Creative Strategy Statement: To inform readers that Lipton Tea is the heart's healthiest option of tea because they are recommended by the American Heart Association and care about their overall well-being. 

    ]]>     2023-05-04 02:21:32 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577572644     Group Workshop Cliganic TV Ad (Story Board + Creative Brief Details) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577579859
  • Creative Strategy Statement: To convince new mothers that Cliganic is the organic choice of cotton balls because they are 100% pure cotton.
  • Strategy: 
    • Stamp of Approval (Mother Testimonial)
    • Satisfaction Promised 
    • Information Strategy
  • Tactics/Techniques Used: 
    • Mother Testimonial
    • Slogan of “Choose Cliganic Cotton, Choose Care.”
    • GOTS Certified (Organic)
    • Guarantee: Money back guarantee

    • ]]>     2023-05-04 02:27:45 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577579859     Group Workshop Cliganic TV Ad (Script) doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577582650 2023-05-04 02:30:31 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577582650 Copywriting Headlines - Lipton Tea doughe43 https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577591636
    Product Comparison Strategy - Compare the brand to other tea brands, what makes this tea different? Why is it better? Why buy this brand over other brands?
    Tactics: Slogan of “Love Your Heart”, American Heart Association logo of support
    Messaging Strategy: Consumer-Focused
    ]]>     2023-05-04 02:38:22 UTC https://padlet.com/doughe43/yhto97mrjwcgxyej/wish/2577591636