Fashion and, mainly clothes,shoes and accessories

online clothing stores.

Extended products: discounts, gift voucher,flexible payment and returns, premier delivery

Available options: Nike, adidas, mango, asos brand

Competitors: Boohoo men/Women, Flannels

Pricing products: adaptability, segmentation pricing

Online partnership: Virtual catwalks & augmented reality (AR): Enhancing customer engagement through digital try ons

Secure payment system- google pay, Apple Pay, klarna

Promotion mix:

Email marketing, influencers marketing

Digital marketing: ASOS has excelled in social marketing, leveraging Instagram Stories and the #AsSeenOnMe hashtag to drive peer driven content.

Localized websites in multiple languages and currencies.

Digital marketing mix

Allure: provides 10% student discount,

Adapt:Virtual catwalks & augmented reality (AR): Enhancing customer engagement through digital try ons

Associate: asos premier (subscription)

Abide: ASOS is available is 15 worldwide countries in the concerned local languages. :

Analyse : uses data analytics to study customer behavior and preferences like actowiz solutions and fit analytics

Extended Product : The Coffee sometimes comes with customizable cups.

The coffee company has a website where you can create account, Order and pay how’d you like and even pay ahead and also they give Starbucks where you earn stars as reward for being a loyal customer and also choose the size you want and select other additives.

You can choose if you want pick up or delivery

Freebies : as a Starbucks customer you get freebies examples are free drinks and also free WiFi at their local stores can be alluring as well

Also Starbucks provide career by creating jobs for people who are will to work

You can also save payments in app

Pricing :

Precision : Each cappuccino coffee have different price ranges based on their cups And also the quality, starting from $3.76 - over $7.89. people just want to have a taste of good coffee regardless of the changes that may happen

And Adaptability : Starbucks has online website and they can quickly adjust prices based on demands

Segmentation pricing : Starbucks target a broad customer base like young professionals, students and affluent individuals. And with glocalisation Starbucks still focuses on satisfy traditional customers as well

Premium pricing : people will get Starbucks based on their secret needs

Partnerships : can also be tagged as associate

Paid search adversities e.g social media apps that allow adds like Snapchat

Starbucks has partnerships Grubhub,DoorDash and UberEats (for online delivery)

Spotify : Starbucks customers can earn more rewards from loyalty program by purchasing Spotify subscription.

Technology partners : Microsoft,Amazon, Apple

They use secure payment systems like Apple Pay and Grab pay and apple and grab pay are secure payment systems

Starbucks Promotion mix

Advertising : Starbucks have instagram page @starbuckuk and Facebook page : Starbucks where they post series of coffee and updates and new products and recipes

Sale Promotion: Starbucks rewards for loyal customers

Publicly relations : Global Social Impact report

Direct marketing : Starbucks has it own mobile app and even online website

Digital marketing mix

Starbucks has a robust mobile app that offers loyalty program and other personalised offers

Starbucks also do social media marketing, they have social media accounts where they post updates and content like the aforementioned above so as to use pull method

Starbucks company use AI and data analytics such as instagram likes share and comments on their socia media account and also to execute highly target marketing campaigns which can be tagged as adapting

Starbucks tries to advance through promotions in which digital channels are used to distribute coupons and also direct emails about new contents and products

Extended products: packaging, digital experience,website, promotions

Available options: ad supported content

Options for pricing product: premium pricing

Online partnership:

Paid search advertising in this case they appear to use this strategy, and some considerations specific to a luxury brand context.

Secure payment system: All transactions are secured. The Louis Vuitton website is provided with an SSL encryption system to protect personal and payment data. Louis Vuitton does not keep any credit card information

web performance analysis: In 2020, LV’s web traffic “surpassed pre‑pandemic levels”, signalling strong online interest that supports handbag (and other product) sale

Promotion mix: Advertising, public relations whereby they organize shows to display their bags, digital marketing, influencer: Chiara Ferragni (@chiaraferragni) she has 28.7 million followers, uk official website: https://uk.louisvuitton.com/eng-gb/women/handbags/_/N-tfr7qdp?page=2 there’s their official website

7A’s of digital marketing mix

ADD: The use of digital touch point to sell handbags such as introduction of virtual try on which deals with the implementation of AI to see what the handbag would be on you as a customer.

ANALYSE: The use of web analysis to know the interaction of the costumers with the bag products.

ABIDE: They abide by their luxury brand promise and they abide to strict policies of no pricing and no discounting.

ASSOCIATE: They do this through the use of popular influencers and collaboration

with artists like “Yayoi Kusama”

ADAPT: By launching online exclusive handbag editions tapping into the digital luxury buyer.

ADVANCE: Advancing handbag marketing through AI, Virtual fashion showcase and website.

ALLURE: They are marketed as a symbol of status and identity.