https://padlet.com/sarahtan_tp/favbrand Study your favourite brand and its brand identity system. Look at colour, font, tone of voice, topic, image style and composition. en-us 2019-10-17 02:38:45 UTC 2019-10-22 05:21:32 UTC hello@padlet.com sarahtan_tp https://padlet.com/sarahtan_tp/favbrand/wish/398819596

Logo: skateboard symbol

Colours: red, black

Typography: logo is san serif, tagline of "Off The Wall" is san serif

Brand Devices: checked checks, the brand device seen on their Old Skool series etc

Imagery: lifestyle shots of people in their Vans, casual, laid-back

Design & layout: on packaging - logo is prominent with the usage of brand colours

Sound & motion:

]]> 2019-10-17 02:40:42 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398819596 https://padlet.com/sarahtan_tp/favbrand/wish/398881009

Logo: orange bag with "S"

Colours: orange and white, 
in-app: white, orange, navy blue 

Typography: sans serif, round font
no tagline

Brand Devices: shopping bag icon

Imagery: bright, fun, attractive, casual 

Design & layout:
in app: filled with bright ornaments

Sound & motion: -

]]> 2019-10-17 07:52:00 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881009 https://padlet.com/sarahtan_tp/favbrand/wish/398881040

Logo: Black star and arrow 

Colours: Black and white

Typography: 
- San serif (converse all  star)
- Script (chuck taylor) 

Brand Devices:
- "CONVERSE ALL STAR" on the back of their shoes a
- Emblem on the inner sides of their shoes. (circle patch with a blue star in the middle "converse all stars" and "chuck taylor" 

Imagery:
- Street photography (Model and Shoe)
- Expressive

Design & layout:
- Packaging cardboard box with a star in a circle symbol on the top of the box.
- Brand name on the side of the box. 
- Base colour typically black if not brown. 

Sound & motion: ???

]]> 2019-10-17 07:52:09 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881040 1802603i https://padlet.com/sarahtan_tp/favbrand/wish/398881050

Logo: symbol + wordmark, star & arrow, sometimes accompanied with brand name

Colours: black & white

Typography: san serif font

Brand Devices: stitch-on circular patch on the side of shoes (all star/chuck taylor), rectangular patch with brand name on the tongue of the shoes

Imagery: casual street photography, shots of models with shoes on, hipster/streetwear vibes, shows functionality and suitability to a variety of age groups, but targets youths

Design & layout: large logo on the top of shoe box, brand name on the side, use of brand colours

Sound & motion:

]]> 2019-10-17 07:52:12 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881050 https://padlet.com/sarahtan_tp/favbrand/wish/398881119

Logo: '3ce' text within hand drawn triangle

Colours: black

Typography: logo '3ce' is handwritten, tagline 'stylenanda' is san serif, bolded and in upper case

Brand Devices: products share triangle logo against a plain solid background throughout

Imagery: portraits of models against plain solid colour backgrounds featuring the products used

Design & layout: packaging - logo that is in black contrasts against the lighter, plain solid colour background

Sound & motion: n/a

]]> 2019-10-17 07:52:24 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881119 https://padlet.com/sarahtan_tp/favbrand/wish/398881191

1. Logo: Emblem with twin-tailed mermaid.
2. Colours: Green, white, black
3. Typography: Logo is san serif, tagline of "STARBUCKS COFFEE" is in san serif.
4. Brand Devices:  Iconic green emblem and twin-tailed mermaid with their custom developed font, Gotham ScreenSmart, san serif font. 
5. Imagery: Rustic, handcraft shots of their beverages, normally themed with holiday or festive seasons as their emotional connection with consumers.
6. Design & layout:  Logo is prominent with the usage of brand colours. Green invokes the idea of nature whereas shades of brown remind us of the product itself, coffee.
7. Sound & motion:

]]> 2019-10-17 07:52:40 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881191 https://padlet.com/sarahtan_tp/favbrand/wish/398881217

1. Logo: lion's face
2. Colours: red, white
3. Typography: sans serif
4. Brand Devices: pop art
5. Imagery: illustrations, colorful and vibrant
6. Design & layout: packaging changes with season, illustrative style
7. Sound & motion:

]]> 2019-10-17 07:52:45 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881217 https://padlet.com/sarahtan_tp/favbrand/wish/398881313 Example - Vans

1. Logo: skateboard symbol
2. Colours: red, black
3. Typography: logo is san serif, tagline of "Off The Wall" is san serif
4. Brand Devices: checked checks, the brand device seen on their Old Skool series etc
5. Imagery: lifestyle shots of people in their Vans, casual, laid-back
6. Design & layout: on packaging - logo is prominent with the usage of brand colours
7. Sound & motion:

]]> 2019-10-17 07:53:03 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881313 1805355c https://padlet.com/sarahtan_tp/favbrand/wish/398881373 Example - Typo

1. Logo: Wordmark
2. Colours: Black
3. Typography: Serif font, resembles typewriter font as it has uneven edges
4. Brand Devices: Commonly seen deer symbol
5. Imagery: Quirky, whimsical images of people using their items, creative graphics
6. Design & layout: Black circular sticker on packaging sometimes replaced with a black label using white text
7. Sound & motion:

]]> 2019-10-17 07:53:13 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881373 https://padlet.com/sarahtan_tp/favbrand/wish/398881397

1. Logo: Wordmark
2. Colours: Red and white
3. Typography: Bold san serif font in capital letters
4. Brand Devices: Trendy yet simple/basic clothing all made from cotton
5. Imagery: Lifestyle shots, photography, casual, fun
6. Design & layout: Prominent logo on plastic bags, with the use of colour of its brand.

]]> 2019-10-17 07:53:18 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881397 https://padlet.com/sarahtan_tp/favbrand/wish/398881511 2019-10-17 07:53:40 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881511 https://padlet.com/sarahtan_tp/favbrand/wish/398881691 1. Logo: Peri Pera wordmark
2. Colours: Plum, Black, White, Pink
3. Typography: sans serif, all caps
4. Brand Devices: Different packaging for different products, can be cute, quirky and different from generic makeup packaging. "Look and feel" is simple but fun and quirky.
5. Imagery: close up shots of models wearing the makeup, solid colour background, simple and minimalistic
6. Design & layout: Logo is prominent on every product, design is simple and minimalistic.
7. Sound & Motion: ]]> 2019-10-17 07:54:17 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881691 simjastine2 https://padlet.com/sarahtan_tp/favbrand/wish/398881695

Logo: icon + wordmark  

Colours: red/ white

Typography: sans serif throughout

Brand Devices: fenty collab/ thick shoelaces (basket heart series)/ sportswear

Imagery: street style/ mainly outdoor shots/ perspective shots/ casual & sporty

Design & layout: on shoebox & paper bag -> icon + brand colours 

Sound & motion: depending on concept -> elevator music w a lil bit of illus & effects/ sci-fi concept w sound effects/ b-roll w upbeat music/ etc  

]]> 2019-10-17 07:54:17 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881695 https://padlet.com/sarahtan_tp/favbrand/wish/398881720

Logo: A part found in a locomotive.

Colours : White, Black, Blue

Typography: Font is consistent throughout, using different point sizes and strokes. Font used is FF Din OT Bold, a realist sans-serif typeface. 

Brand Devices: There is a controller with a logo and is black throughout.

Imagery:  Covers of featured games, Game art, In-game screenshots. 

Design & layout: Main parts feature popular games or recent releases. Also shows recommended games. 

Sound & motion: Game trailers and demo videos. 

]]> 2019-10-17 07:54:21 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881720 https://padlet.com/sarahtan_tp/favbrand/wish/398881751

Logo: wordmark 

Colours: dark green, black, white

Typography: innisfree gothic, --serif

Brand Devices: simple illustration, clean layout

Imagery: simple, minimalistic, nature

Design & layout: packaging: logo is prominent on the product, sometimes accompanied with simple illustration, logo is almost always at the top of the hierarchy

]]> 2019-10-17 07:54:30 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881751 https://padlet.com/sarahtan_tp/favbrand/wish/398881775

Logo: word mark+symbol red lion with a crown on the head, red speech bubble with Liho in it

Colours: red, black

Typography: logo is a customised scripted handwriting font to give a casual feel, Tagline "SAY CHEESE!" is in sans serif and all caps.

Brand Devices: uses illustrations (polka dots and lines) as the unifying element. "look and feel" is fun and friendly. illustrations can be seen on their "strawberry cold foam" series, dots are replaced with strawberry illustrations.

Imagery:  uses quirky illustrations, friendly lion, polka dots.

Design & layout: on packaging - logo is in the center, heavily illustrated with dots and lines

Sound & motion:

]]> 2019-10-17 07:54:36 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881775 https://padlet.com/sarahtan_tp/favbrand/wish/398881825 Logo: wordmark
Colours: Black & White
Typography: sans serif, text center-align
Brand Devices: chic
Imagery: Photo-shot of models holding/wearing the products with interesting background.
Design & layout: packaging - only wordmark.
Sound & motion: slow and dreamy sound]]> 2019-10-17 07:54:51 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881825 https://padlet.com/sarahtan_tp/favbrand/wish/398881914

Logo: white criss cross thingy that looks like 众

Colours: red and white

Typography: sans serif, all in caps

Brand Devices: looks professional

Imagery: looks professional but has illustrations on the website to promote.

Design & layout: the logo is made up of many geometric shapes thats stacked at the bottom. Layout of the website is quite simple and easy to navigate

Sound & motion: no sound. as for motions, the promotional material pauses for a few seconds before showing another one.

]]> 2019-10-17 07:55:09 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398881914 https://padlet.com/sarahtan_tp/favbrand/wish/398882085

1. Logo: wordmark 
2. Colours: a lot of colours
3. Typography: logo is handwritten 
4. Brand Devices:  fun and different packaging for different type of lipsticks, monochromatic palettes with different handwritten designs,
5. Imagery: headshots of women, sharp close up of products and arm and lip swatches on people of colour  
6. Design & layout: on packaging - logo is prominent on lipsticks except on palettes where the name of product stands out more
7. Sound & motion:

]]> 2019-10-17 07:55:41 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398882085 https://padlet.com/sarahtan_tp/favbrand/wish/398882157

Logo: Coffee Bean and the Tea leaf

Colours: Black

Typography: Capital letter(logo) Font use are consistent throughout 

Brand Devices: have different type of packaging for different type of coffee, A Tradition "feel" to it.

Imagery: show different type of coffee they serve

Design & layout: on the packaging, the logo are always in the center, with few words and image.

Sound & motion:

]]> 2019-10-17 07:55:56 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398882157 https://padlet.com/sarahtan_tp/favbrand/wish/398883949 STUSSY - Bryson

1. Logo: Heavily handwritten stylised text logo
2. Colours: Black, white
3. Typography: Logo is Handwritten, body text used is a consistent sans serif font with a mix of a custom scripted font.
4. Brand Devices: custom scripted fonts, seen on most of the clothing as well as the logo.
5. Imagery: streetwear fashion shots of people skating and around beaches, wearing and displaying very different styles that the clothes of the brand encompass, with a mix of black and white film style photos and modern coloured images.
6. Design and layout : Packaging - minimalistic black bags with a single small logo in the middle
7. Sound & motion : 

]]> 2019-10-17 08:02:11 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398883949 https://padlet.com/sarahtan_tp/favbrand/wish/398884608 2019-10-17 08:04:40 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398884608 https://padlet.com/sarahtan_tp/favbrand/wish/398884693 2019-10-17 08:04:55 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398884693 https://padlet.com/sarahtan_tp/favbrand/wish/398885069 1.Logo: Wordmark with the interpretation of the yellow stitching and sole inside the typeface along with the tagline below

2.Colours: black and yellow

3.Typography: Bold Sans Serif and Condensed sans serif

4.Brand Devices: Iconic yellow stitching on boots

5.Imagery: diverse amount of #OOTD, street style, grunge, punk
 and concert photography shots

6.Design & layout: Cardboard box with logo in the middle and website on the side

7.Sound & motion: -nil-


]]> 2019-10-17 08:06:21 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398885069 brendanlim23 https://padlet.com/sarahtan_tp/favbrand/wish/398885446 1. Logo: GELLY ROLL
2. Colours: Black
3. Typography: logo is sans seriff, uppercase, 'O' replaced with a swirl
4. Brand Devices: different series of pens, design on cap for different series
5. Imagery: reposts of artworks
6. Design and Layout: drawings and brand logo on packaging
7. Sound & Motion:]]> 2019-10-17 08:07:59 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398885446 https://padlet.com/sarahtan_tp/favbrand/wish/398885474
1. Logo: wordmark with the words "MUJI" and translation in japanese
2. Colours: maroon, white
3. Typography: logo is san serif, no tagline
4. Brand Devices: plain designs, with only a tag on products
5. Imagery: (for clothes) clean shots of people in MUJI clothes, against a white background
6. Design & layout: minimalistic and simple design, tags on products - logo is prominent and there is usage of brand colours to display product name in English and Japanese
7. Sound & motion: no talking, sounds made only by usage of their products(eg rustling sound of clothes or bedsheets), calming and soft]]> 2019-10-17 08:08:06 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398885474 geraldinetanmeixuan https://padlet.com/sarahtan_tp/favbrand/wish/398886286

1. Logo: LV Monogram
2. Colours: Light brown, Dark Brown, earthy tones
3. Typography: Logo “LV” is Serif, “Louis Vuitton” brand name in Sans Serif
4. Brand Devices: Their signature monogram, the brand device seen on a variety of their bags, shoes, clothes(actually almost all their products)
5. Imagery: High profile celebrities and models in their merchandise and carrying their famous bags, very editorial type of photography, high-end, classy
6. Design & layout: on packaging - very 'extra' packaging with a lot of big boxes with the brand name in sans serif on the middle of the box, packaging uses orange earthy tones with a pop of blue ribbon that is consistent for many decades, modern yet eternal and classy look
7. Sound & motion: Their advertisements are basically just beautiful and handsome models wearing or using their merchandise with background music that is soft and serene and magical, however their music depends on the product they are advertising. For perfumes and girly pieces, they usually use soft and gentle music while watches will have a faster paced music.

]]> 2019-10-17 08:11:12 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398886286 https://padlet.com/sarahtan_tp/favbrand/wish/398886678 1. Logo: a wordmark and symbol with classic horse-and-carriage
2. Colours: black and white
3. Typography: serif in bold caps
4. Brand Devices: the rectangular border that surrounds the brand name
5. Imagery: glamorous vintage-ish style?, life shots of models in sophisticated designs of outer wear usually shot in the city
6. Design & layout: on packaging - logo is used consistently throughout all its products
7. Sound & motion:]]> 2019-10-17 08:12:44 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398886678 https://padlet.com/sarahtan_tp/favbrand/wish/398886900 Example - Nintendo
Logo: The word 'nintendo' is encased in a curved-edged rectangle(?)
Colours: red, grey sometimes
Typography: logo and tagline is in sans serif
Brand Devices: uses bold cap fonts on their ads, colours most are in bright red
Imagery: Usually in their advertisements, they would feature family or friends playing their games or devices together, potraying it in a family friendly brand that promotes bonding and fun simply through their products
Design & layout: on packaging: usually appears in the name of their device(eg. nintendo3ds/nintendoswitch) or have logo present on the top corners of the packaging. They also use white, red or grey for the packaging
Sound & motion: (not v sure) the nintendoswitch always come with the click sound but the usual is a logo fade out in the start of the vid :D]]> 2019-10-17 08:13:40 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398886900 https://padlet.com/sarahtan_tp/favbrand/wish/398888566 2019-10-17 08:19:57 UTC https://padlet.com/sarahtan_tp/favbrand/wish/398888566