Lesson 10 Promotion by Mackenzie Mazzella

AIDA Model

mackenziemazzella — 2025-05-06 00:14:42 UTC

a marketing framework outlining the customer journey from Attention to Interest, Desire, and finally Action

Promotional Mix

mackenziemazzella — 2025-05-06 00:15:54 UTC

a combination of different marketing communication channels and strategies a company uses to promote its products or services and achieve its marketing goals

Integrated Marketing Communications

mackenziemazzella — 2025-05-06 00:17:53 UTC

a strategic approach that coordinates all marketing activities to create a unified and consistent message across all channels

Advertising

mackenziemazzella — 2025-05-06 00:18:35 UTC

the activity or profession of producing advertisements for commercial products or services.

Personal Selling

mackenziemazzella — 2025-05-06 00:19:19 UTC

a direct, face-to-face (or via phone, email, etc.) communication strategy where a salesperson uses their skills to persuade a customer to purchase a product or service

Public Relations Strategies

mackenziemazzella — 2025-05-06 00:20:16 UTC

the collection of methods an organization uses to help it move from its current situation to its end goal

Publicity

mackenziemazzella — 2025-05-06 00:21:00 UTC

the giving out of information about a product, person, or company for advertising or promotional purposes.

Sales Promotion

mackenziemazzella — 2025-05-06 00:21:36 UTC

a marketing strategy that uses short-term incentives or promotions to encourage immediate purchases and boost sales

Visual Merchandising

mackenziemazzella — 2025-05-06 00:22:17 UTC

a marketing strategy that uses the visual presentation of products and services to attract customers, engage them, and ultimately drive sales