Oxfam has 2 main product categories

1. Products in their High Street and Online shops

2. The solutions and support initiatives for global crises, social issues, and armed conflicts

   
   

Oxfam uses marketing to break down and repackage its initiatives to appeal to consumers on a more human level and to exclude any overwhelming feelings that may result from the severity of the causes.

Their marketing strategies are still following the same rebranding as they had initiated previously but the current state of their messaging has become more in line with other charities and non-profit organizations