https://padlet.com/felix_laqua_2018/yc0rqynqrzkc Why can't we use word en-us 2019-10-22 14:49:55 UTC 2019-11-25 22:02:55 UTC hello@padlet.com felix_laqua_2018 https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/400906489 The market of Vape products is comprised of vapourizing devices and the liquids which are used by the devices.
The market is part of the big tabaccoo indtustry meaning that new emerging vape products are directly competing with the traditional tabacco companies. However in many cases the vape companies are owned by a traditional tabacco company. ]]> 2019-10-22 14:51:37 UTC https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/400906489 felix_laqua_2018 https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247397 Market size: Over the past few years JUUL has managed to grow their US market share to a stagering 72% making them the by far most popular vaping product on the market. This populatiry has enabled the product to market itself with thousands of people using the "#JUUL" when making social media posts. This whide spread popularity of the product has lead to it becoming the brand which most people asociate with vaping. 
Product inovation: While JUUL didn't exactly reinvent vaping as a whole, they managed to create an easy to use device which appealed to the masses. ]]> 2019-11-10 23:22:23 UTC https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247397 felix_laqua_2018 https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247413 -The market size for Vaping overall has grown significantly over the past 7 years. In 2011 there was less than 10 milion adults smoking vapour products and by 2018 this figure has increased to over 40 million. 
-The global market is estimated to be worth around 19.3 billion dollars. This is an increase from the 6.9 billion it was worth in 2014, with the biggest market being the USA, folloed by the UK. 
-In 2018 JUUL reported their revenue at 1.5 Billion dollars, a significant increase from the 245 million which they reportedly earned only the year before in 2017. ]]> 2019-11-10 23:22:28 UTC https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247413 felix_laqua_2018 https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247444 Currently consumers tend to be flock to simple vape products which can quickly supply them with nicotine. While there are many communites based around vaping, the largest group of consumers enjoy the products due to their ability to easily and descretly supply them with nicotine, often with the addition of flavours. 
While JUULs comapny statement sees their devices as being a useful tool for adult smokers to quite smoking, there has been an influx in teenage users. Over the past 2 years, especially in the US, many teenagers in the age group of 14-17 are reported to have either owned or used a JUUL device in the past month. The reason for this may be the easy use of the JUUL device and the addictive nicoutine which it supplies.  ]]> 2019-11-10 23:22:38 UTC https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247444 felix_laqua_2018 https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247475 Threat of new entry: Low
-It is extremely expensive to enter the vapour poroducts market as there are not just financial barries but also many regulatroy requirements which firms must fulfil if they wish to enter the market. 
-The financial barrier however may not pose a major barrier as many vaping companies are backed by large tabacco companies with extensive financial resources (including JUUL).
Threat posed by substitute: Medium
-While technically consumers could extremely easily swith to other products to supply them with nicotine, the ease of use the JUUL provides accompanied by its wide spread popularity has made it become an extremly desirable vaping device. 
Bargaining power of buyers: Medium
-Compared to other vaping devices, JUUL is niether cheap nor expensive. On the other hand the pods which JUUL sells which are necessary for using their devices are very expensive when compared to how little liquid you get compared to just buying the liquid. However the ease of use the product has makes it especially appealing for people who have never used such a device before and even with the liquid being more expensive than other liquids it is still signficantly cheaper than smoking. 
Bargaining power of suppliers: High
-JUUL does not manufacture its own liquids meaing they need to purchase it externally to then sell in their pods. These liquids must adhere to avariety of health and safety regulations meaning it would be hard for JUUL to switch suppliers. 
Intensity of rivalry between current competititors: High
-While the rivalry between competitors is high, JUUL currently has a comanding lead in regards to market share.]]> 2019-11-10 23:22:47 UTC https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247475 felix_laqua_2018 https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247500 Political:
-The current political situation in the USA regarding vaping products is not good from the perspective of suppliers. With trump trying to ban flavoured vape pods by 2020, JUUL has already decided to stop selling their most popular flavour. This will have an extremely significant impact on their sales.
Economical:
-As vaping products tend to be affordable, the economical environnment doesn't have a huge impact on the market. 
Social:
-As vaping has become extremely popular among teenagers, it has overall gained a lot of backlash from society and vaping as become an "epidemic" among teenagers. Considering this, JUUL may recieve negative feedback as it may seem like they are trying to profit of this influx of teenage vapers. 
Technological:
-Over the past few years vaping devices have become increasingly easy to use and buy. This increase in supply has lead many people to try out the devices.
Legal:
-With the US trying to crack down on the vaping epidemic among teenagers Trump is going to try and impliment laws which would forbid the sale of flavoured nicotine pods. This could potentially cause an extreme downturn in the industry. ]]> 2019-11-10 23:22:52 UTC https://padlet.com/felix_laqua_2018/yc0rqynqrzkc/wish/409247500