I used the same mise en scene across all 3 of my products to ensure that the link is made between all 3 which sells them as one individuals piece of work. 

Photos based on the same mise en scene

Represent same type of person and music throughout

Audience put the two together.

Brand name ~ Imperial Productions . I came up with this myself looking into words that people link with royalty. I wanted my music production company to be seen as the best, and have the highest authority, power and all the musicians that work with the company would be treated like royalty. 

I created a company logo for the production company to be used across different media artefacts. the logo is made up if dfifferent music instruments, and the semi circle with the instuments on the top give a crown like appearance that adds to the idea of royalty

Same mise en scene of snow was used throughout all media products, ensuring that the 3 products are linked together and feel up to date.
I The name of the album is ‘Delirium’. She has a natural pose, this is to fit in with Ellie Gouldings album covers, which are very natural poses, that never look at the camera.  

Snow flake effect on the poster and CD digipak

Lip syncing to sell her as an artist

Her alone in the video, so creates the debate in her head and her trying to work out her emotions. 

Appeal to my target audience of females with the idea of love, romance and not understanding your emotions.

No dance routine as it wasn’t appropriate for the genre of pop music and Goulding does not use dancers in her music videos .