https://padlet.com/bernard_meagher1/yb1i2jllxshw De-constructing Ads en-us 2017-02-16 18:16:02 UTC 2025-09-29 12:58:10 UTC hello@padlet.com https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431204 Male voice and construction site/ handy work( stereotypically manly work)]]> 2017-02-16 19:08:30 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431204 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431369 Boy Ad:
- Boy ad is first
- Construction 
- Strong male driver
- No pink
- Male voice

Girl Ad:
- Female voice
- Pink
-  Mermaids
- Female mermaid
- Princess
- Pink hearts and stars]]> 2017-02-16 19:08:41 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431369 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431523 male workers
no girl
no pink or red color
deep voice, man voice on the commercial


]]> 2017-02-16 19:09:12 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431523 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431659 using construction. Using boys in the ad

]]> 2017-02-16 19:09:33 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431659 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431679 - trucks
- construction
- tools
- loud male voice
- hardcore
- word construction was repeated several times


Girl Ad:
-  pink and purple
- mermaids
- under the sea theme
- quiet and soft
- happy voice
- princesses


]]> 2017-02-16 19:09:36 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431679 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431855 - construction
- tools
- destroying
- only boys seen in the ad
- manly voice
Girl ad: 
- pink colours
- smooth textures on the molded sand
-princess castle
- "mermaid princess mold"]]> 2017-02-16 19:10:04 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431855 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431908 The miniatures people were boys because they said 'worker']]> 2017-02-16 19:10:11 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431908 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431926 Males:
Rough
Kind of destructive
Tough
Manly
Strong construction worker 
Blue and Orange
Grey sand
Edgy music
Females: 
Mermaids
Different colour sand
Pink sand
Beautiful
Comes with a princess
Beautiful designs
Glitter]]> 2017-02-16 19:10:15 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154431926 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432107 Using the colour pink. using girl toys. Using girl actors. using a girl voice actor. ]]> 2017-02-16 19:10:45 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432107 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432130 Very tough 
Guy has tough voice 
Lots of breaking 
Lots of building 

]]> 2017-02-16 19:10:50 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432130 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432157 They are using types of colors that they refer to "boy colors" There figures are also all boy figures, no girl figures.]]> 2017-02-16 19:10:53 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432157 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432201 -aggressive
- male voice


]]> 2017-02-16 19:11:00 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432201 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432203 There are only boy lego toys, dark colours that could refer to guys, plus the kids that were in the commercial were only guys and just because they ]]> 2017-02-16 19:11:00 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432203 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432210 They used  a male voice.
Tuff construction worker.
loud action music.]]> 2017-02-16 19:11:01 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432210 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432270 - Background colours - Blue and Orange
- Male actor
- Male figures
- Harsh Narration
- Features of Male toy figure]]> 2017-02-16 19:11:11 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432270 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432330 2017-02-16 19:11:16 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432330 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432379 Tough and strong

]]> 2017-02-16 19:11:24 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432379 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432387 They exaggerated the word 'tough and muscular']]> 2017-02-16 19:11:25 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432387 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432389 Sounded really aggressive and it had them building things and it was all action music and had dark bold colors. Boys  were playing with it.


]]> 2017-02-16 19:11:25 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432389 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432427 -Construction Wokers
-Tough Action Figures
-Agressive Action Music
-Agressive Male Voice

]]> 2017-02-16 19:11:34 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432427 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432509 Construction workers

]]> 2017-02-16 19:11:47 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432509 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432546 They made it sound extreme
 with the voice]]> 2017-02-16 19:11:54 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154432546 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433456 includes female toy
soft voice
pink color
girl narration]]> 2017-02-16 19:14:16 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433456 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433503 - Background Colours - Pink and Light Blue
- Background Music and Narration - Soft
- Female actor 
- Colour of Product - Pink
- Glitter
- Female Narrator ]]> 2017-02-16 19:14:22 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433503 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433562 PINK]]> 2017-02-16 19:14:27 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433562 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433588 They use a fun full girly voice ]]> 2017-02-16 19:14:31 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433588 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433593 Girls voice.
Mermaid.
all little  kids]]> 2017-02-16 19:14:32 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433593 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433620 They used bright color-full colors such as...
- Pink
- Purple
They also used a girl voice as well as girl characters. The scenery was also different for the girl it was a ocean. And for the boy it was a construction sight.]]> 2017-02-16 19:14:35 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433620 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433653 MERMAID

]]> 2017-02-16 19:14:40 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433653 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433680 Magical music, woman voiceover, Pink and purple colours, and lastly mermaid theme]]> 2017-02-16 19:14:45 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433680 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433702 Girls voice
Princess
Reminds me of little mermaid which had a girl as lead]]> 2017-02-16 19:14:48 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433702 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433727 Soft voice 
Soft music 
Lots of animals 
Light colors/soft ]]> 2017-02-16 19:14:51 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433727 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433757 -Pink and Purple Colours
-Princesses
-Mermaids
-Glitter
-Soft Female Voice

]]> 2017-02-16 19:14:55 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154433757 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154434092 -too much pink
-named the figure as 'mermaid princess'
-only white people in the ad and the tiny people are white ]]> 2017-02-16 19:15:45 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154434092 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154434106 Female narration, pink and bright colors. Female action figure. Sand was pink. Little girls playing with them.

]]> 2017-02-16 19:15:46 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154434106 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154434162 -used pink and purple and glitter
- Soft female voice
- soft and fairytale music]]> 2017-02-16 19:15:54 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154434162 https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154435574 Its biasing guys as if they could do better than girls and all girls do is just stand in pretty dresses and that if the burger makes you a man what about the women ?]]> 2017-02-16 19:19:58 UTC https://padlet.com/bernard_meagher1/yb1i2jllxshw/wish/154435574