Link between brand, consumer, product and environment

Creating a shopping experience in order to seduce customers to buy and educating them to create the look – ‘real life Pinterest’

•       Stylist  

•       Magazine VM

•       Mannequin designer

•       Prop supplier/designer

•       Event VM/Planner

•       VM Blogger

•       Online VM

•       VM Trainer

•       Creative Assistant

•       VM illustrator

•       VM Communications  Coordinator

•       Area/Regional VM

•       Department Store VM

•       VM Manager

•       Head of VM

•       Creative Director

•       Marketing Director

Touching/moving light fixtures – live electrics

Using power tools / cutting utensils

Glass display units/shelves

Stairs / banisters

Heavy lifting (totes)

Stock room management 

Carrying too much stock

Knowing where fire exits are located in different store locations 

High level displays

Displays:

Height: merchandise must be displayed at a safe height, if you need to lift something with two hands it should be displayed no higher than waist height. 

Weight: this must be distributed evenly on a shelf.

Space: the Visual Merchandiser must ensure that there is enough space for the customer to move around the store. Think of access for those customers who have a wheelchair, trolley or buggy (walkways should be a minimum width of a double buggy!).

Anything above free standing/leaning/displayed must be fastened down

(John Lewis Partnership PLC, 2020)

John Lewis plan to relaunch their home range to be in a more affordable price range

They plan to invest more in virtual services

Sustainability plan is set out to be net zero carbon by 2035

‘Loved for longer’ movement in John Lewis own branded products

Committing £1bn over 5 years to improving their omni-channel services 

Creating a new ‘Value Pledge’ to customers in 2021 as ‘Never Knowingly Undersold’ is fast becoming obsolete 

John Lewis recognises the evolving shopping habits of its customers and will become a 60-70% online retailer in the next 5 years

‘Both brands will also add more local assortments that reflect the diversity of our customers depending on where they live.’ (John Lewis plc, 2020)

The above quote directly reflects how a local high street John Lewis pop-up store can utilise local businesses

Return unwanted John Lewis hangers to any store, they will be re-used or recycled into new hangers. (PESTELE Research)

'Without a new deal, as of January 1, the two sides will see tariffs introduced on goods that until this point have been tax-free.' (Young & Hall, 2020)

Gift wrapping & Monogramming service to RHS of island cash desk. Staff can serve customers and provide this extra service within the same footprint.
 *Must include sight lines and focal points*

Having to create the concept, fit out etc virtually (from Europe to US)

Not creating the standard ‘marble’ store but to create an experiential space 

Inviting local artists to paint on the walls

Having an exhibition space for emerging designers 

Driven by finding the lowest cost labour and manufacturing. It has been an inherent trend and is deeply embedded in how the industry operates but is now being confronted. 

Textiles was the first globalised industry and is now the most globalised industry. The goal has also been a relentless drive to lower cost, no matter the ethical or sustainable costs. 

Will retail companies ever risk increasing costs in the interest of sustainability?

It’s a digital business and a relationship business 

Created growth by moving more digital 

A loyal customer relationship is started in the store and is nurtured in the store. 

The relationship business is the core but the avenue for growth is that they are a digital business. 

Having the data to personalise interaction and drive more loyalty. 

New approach to reaching customers through a THIRD channel ‘Digital Sales Assisted Channel’ a sales associate can sell to a customer when they aren’t in a store. 

Can now engage with a customer and be present in their lives at any point in time, not just when they are in a physical store. 

Stores are still a corner stone of the future, that’s where the relationship is created. 

The relationship is then optimised and powered by digital. 

‘You grow by making yourself available to a customer wherever and however they want’ (31:39:00)

The world won’t go back to a pre-pandemic state but not all lockdown behaviours will persist. 

RHS - slatwall of products and circular display tables – both shop-able and 360 degrees. 

LHS – Christmas tree for the weekly ‘Christmas tree styling session’ and bookcase/shelving of merchandise.

Slatwall incl. fixtures to be recycled from John Lewis stores.

Most of the decorations and all of the table displays are current stock which is for sale therefore doesn’t need to be made or purchased elsewhere.

Karndean flooring – affordable and easy to be lay, not much prep work to the sub-floor required (levelling resin). Very hard wearing and can create any pattern/colour design.