Digital Media Journal by Potts, Emma Elizabeth - potee001

80 possible ideas and messages

potee001 — 2021-03-02 04:23:08 UTC

1. Mental health
2. Child abuse
3. Cream that makes your hair grow instantly
4. Pen that sketches the idea from your brain
5. Restaurant that sells food from the ground
6. Face mask that applies makeup instantly
7. Colour changing acrylics remote from phone
8. Remote that pauses the teacher or speaker (time) so you can mess with them
9. Winged shoes
10. Loose to tight-fitting clothes (changes when wanted)
11. A lip balm that makes your lips bigger
12. Dangers of drugs
13. You choose the plot and storyline of a film while watching it
14. Create your own animal and bring it to life
15. Fictional vaccinations without the needle
16. Machines that turn monopoly money into real money
17. Why do we still have physical money
18. Ban smoking
19. Heel covers to saving heels (contraption you put over your heels so you don't sink in the grass)
20. Grass which is specifically made to save heels
21. Chocolate bookmark
22. A house that you can bring with you anywhere
23. A device that makes the melody and instruments for you as soon as you write the lyrics
24. A device that tells you if your thought or idea is good amazing or stupid
25. Portable bed

26. Why charity’s need to be supported

27. The difference between public and private schools

28. How Australia handled covid so well

29. Is dance classified as a sport or art

30. Denim or plaid

31. Never-ending water bottle

32. How magicians do their tricks

33. How social media came to be

34. How Instagram has changed to a semi-toxic app

35. Body positivity

36. Why online media changes the way you look at yourself

37. Frizzy or straight hair

38. A fictional object that can change your appearance in an instant

39. Fictional voice modular

40. A fictional suit that gives you powers

41. Is ballet fun or technical

42. The PTSD cops have to deal with

43. Dangers of the human mind

44. Drunk driving

45. Is this real or a fictional reality

46. What is classified as love?
47. Why people believe some sports ain't a sport
48. Has abstract art gone too far
49. Bring back wired earphones
50. Am I paying too much for something society says you need?
51. Leaves that turn into a magic carpet
52. Fictional glasses that let you see out of someone else's eyes
53. An anti-wear makeup line
54. Photography brand for family and baby photos
55. Cupcake shop
56. Posters made for you within the hour business
57. New language
58. School/class to learn a new language
59. Build it on an app, which instantly becomes a reality
60. Time travel to when you were born
61. Fictional love potion
62. Child support Australia
63. New fast food restaurant
64. Salvos
65. ADRA
66. Fictional new coffee
67. Fictional new phone
68. Scrunchie company
69. Adjustable rings that look amazing
70. New university or school
71. Mental health - depression
72. Mental health - Anxiety
73. Easy book contacting book contact
74. A comfortable, classy and affordable watch company
75. The fictional record label company
76. Laboratory-made dairy products
77. Meat products without harm to animals
78. Dimmable sunlight
79. Alarm clocks without the annoying sound
80. Fictional new currency

Initial thoughts

potee001 — 2021-03-02 04:24:21 UTC

- Assessment similar to website creating in yr 12
- Mental health is something I can relate too
- Widen my imagination
- Be creative

3 favourite ideas

potee001 — 2021-03-08 23:07:19 UTC

- Mental Health (anxiety, depression)
- Monopoly money (fake money) into real money
- Body/beauty image

First scholarly research

potee001 — 2021-03-09 04:25:29 UTC

Nierengarten, MB 2017, Influence of social media on teenagers’ body image, Proquest, viewed 21 March 2021 <https://search.proquest.com/docview/2017969955/fulltextPDF/E3D791255CC845A7PQ/1?accountid=14649>

+ This research identifies the influence of social media on young adolescent minds, and how it can manipulate your thoughts into thinking your body has to be perfect in the eyes of society
+ It was useful due to the fact that it provided statistics and information about adolescent teenagers and the influence of social media
+ '40% - 60% of girls aged 6 - 12 years are concerned about their weight or about becoming fat' - Cash T, Smokak L, 2011
+ Social media has a major influence on teenagers (adolescents) body images, wanting to look like a certain body type (prioritizing the idea of a perfect figure)
+ Impact can turn into poor body image and associated eating disorders

Advert ideas

potee001 — 2021-03-15 03:01:20 UTC

+ Could do advert about 'we can help you be more proud and confident in your body' 'it's not about changing it, it's about embracing it'
+ Have someone wear baggy clothing and sweats and then change into something strong and confident

Similar advertisement 2

potee001 — 2021-03-16 03:41:12 UTC

Dove US 2016, Dove | Beauty on your own terms #MyBeautyMySay, video, Youtube, June 28, viewed 16 March 2021, <https://www.youtube.com/watch?v=_XOa7zVqxA4>

+ Multiple women each telling their own story
+ I find it appealing how it has multiple short quick clips of each girl overlapping each other. It helps carry the advert along
+ The advertisement is trying to depict a sense of empowerment to women. It is letting the audience know that there will always be people saying 'you can't do it' when in reality being a woman shouldn't stop you from being what you want to be.

Similar advertisement 3

potee001 — 2021-03-16 04:25:39 UTC

Lane Bryant, #ThisBody is made to shine | Lane Bryant Fall 2016, Youtube, September 26, viewed 21 March 2021, <https://www.youtube.com/watch?v=Z5wpn1QwOmQ&feature=emb_logo>

+ The advert is black and white, which helps the emotional connection. Each girl read a hate comment left on a video. it makes you believe the advert is going to be sad, but in fact, is contradicting because the women are empowered and speaking back to the hateful comments.
+ The advert focus' on plus-sized women and how they are confident in their bodies no matter what people say.

Second scholarly research

potee001 — 2021-03-21 09:07:05 UTC

Grogan, S 2016, Body Image: Understanding body dissatisfaction men, women and children, third edition, Taylor & Francis, London, Taylor & Francis Group <https://www.taylorfrancis.com/books/body-image-sarah-grogan/10.4324/9781315681528>

+ This resource is useful because it compares men and women and how they look at their bodies (who has more of a negative mindset)
+ Men in their middle-age years may be more dissatisfied with their body size than younger men.
+ Women would like more of a perfect body image (hourglass) whereas men would like to be heavier or lighter with more muscles (broad shoulders)
+ Men are likely to be more satisfied with their body than women
+ Low self-esteem = less satisfaction with their body
+ Implying women have more of a negative mindset when it comes to body images

Third scholarly research

potee001 — 2021-03-21 10:08:10 UTC

Frost, L n.d, Young women and the body, Palgrave Macmillan, viewed 22 March 2021, <https://link.springer.com/content/pdf/10.1057%2F9780333985410.pdf>

+ The research suggests that young females have more problems with their appearance than men
+ The research was useful because it provides information about young women's minds and some statistics about body image and mental health
+ Females generally have an obsession with their appearance
+ Discusses and defines body dysmorphic disorder (if there is a small imperfection, imagination sees it as an extreme matter)

My main message

potee001 — 2021-03-22 03:07:59 UTC

- Your body/beauty image is beautiful; to be fierce, not scarce
- Social media has taught people that they need a perfect body in the eye of society, which is false
- Beauty by your own standard not by society
- Be proud of your body
- Social media has made it hard to be proud of your own body without comparing it to others

Similar advertisement 1

potee001 — 2021-03-22 23:06:31 UTC

Sarasota county schools education channel, Body image PSA, Youtube, June 11, viewed 23 March 2021, <https://www.youtube.com/watch?v=-sK_Ny_Ifi4>

+ Soothing music with text on the screen
+ I like the concept of reading the text and analysing it in your mind by yourself, however it can also change the tone of the advert.
+ I believe the music does not fit with the message it is trying to convey
+ If I did a similar advert I would have a voice recording of someone speaking the text that appears on the screen

Target audience

potee001 — 2021-03-23 02:29:41 UTC

+ After gathering the research from my scholarly research I have decided my target audience should be teenagers (adolescents) mainly targeted towards females.
+ The reason for this is because through my research I discovered that females have a harder time accepting their body image than men.
+ I also want to connect with the teenagers that use social media. The reason for this is due to the fact that social media portrays the 'ideal/perfect' body figure rather than the reality that people want to see.

Mind map reflection

potee001 — 2021-03-23 03:44:45 UTC

The mind map has helped me explore different ways I can approach my topic. Whether it is focusing on appearances and features (example: nose shape, eye colour) or body shapes and figures (example: hourglass figure). I decided to focus on the body figure because that is something that society struggles to accept that we all have a different body shape. It also helped me acknowledge my target audience (female teenagers) and the perspective (from a females point of view). The advert is focusing on promoting a powerful mindset when looking at your body.

Main target audience points

potee001 — 2021-03-23 03:54:33 UTC

+ Female teenagers (adolescents)
+ Social media users
+ High-school kids

Identifying and crafting the message

potee001 — 2021-03-23 04:01:19 UTC

Attention
To collect the attention of the audience I will connect with their feelings and emotions. The emotions that will be portrayed are sadness, ashamed, strongness and power. I want to portray the idea of 'breaking free' out of social standards.

Interests
My advert is directed towards female adolescent teenagers, who struggle with their complexion. As a young person, I can somewhat relate to the emotions young people have to face in society and their complexion. In my advert, I will add elements to relate to their interests. For example, I will add a social media element to my advert because it is a big part of teenagers daily routine.

Desire
At the start of my video, the main girl/girls will get put down by social media and society. From being confident about their bodies, they will feel horrible because of people and their comments. The audience will feel bad, and will also relate to the actors/actresses.

Action
At the end of my advert, there will be a call to action. The audience will feel like they can relate to the scenario which will compel them to want to do something about it. My intention is to enforce an action at the end of the advertisement, urging the audience to contact (join) my company. By becoming a member of my company they will have access to support and advice to help them be confident in their own bodies.

Treatment

potee001 — 2021-03-23 04:17:02 UTC

The video begins with two different girls with similar stories. Both girls have different sized bodies (small, mid or large). They are both looking into the mirror with a cute and confident outfit on. The cameras constantly change between the two actresses. Around the screen has multiple hate comments and messages targeted towards their image, they both decide to change into clothing that purposefully hides their figure (jumpers, trackpants). Throughout the video there is music playing in the background, the music is sincere and heartfelt, but has no lyrics.

After the girls changed their clothing, they start scrolling through social media. The girls find multiple women with ‘perfect’ bodies and complexions according to society. After scrolling fro a little bit, they come across an account of realistic beautiful women (all things wild account). The girls feel empowered by the account and soon realise that social media is corrupt and that they are actually beautiful. They go back to their closet and put the original outfit on again.

The screens fades to black then to the all things wild logo. The music fades out and a voiceover is said, saying "be proud be you". It then has the website URL and says become a member, join now on the screen.

Tone

potee001 — 2021-03-30 03:28:17 UTC

How does my target audience feel about my product before they have seen it?
Depending on the experience of the audience; they may feel frustrated because of how social media stereotypes the ideal woman, and they are tired of arguing with society telling them a women body isn't perfect already. On the other hand, some may feel the negativity towards their body and is feeling or knows how it feels to be discouraged and drained.

How do you want them to feel after they've seen your video?
At the end of the advert, I want the audience to feel a little more confident in their body and know they are not alone. It may not be possible to make someone feel 100% confident in the body with a 30-second video. However, the call to action will compel them to become a member of the business which will help them feel confident and powerful over-time.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional video?
Towards the beginning of the advert, the audience will feel guilty and miserable. Connecting to the emotions of the actor/actress. And towards the end, they should feel proud of the actor/actress for standing tall and they would feel a sense of joy that you can get through the tough thoughts that flood your mind.

Mind Map

potee001 — 2021-04-02 01:42:02 UTC

Company title (name)

potee001 — 2021-04-02 03:16:53 UTC

- Living strong
- Body strong
- All things are wild
- We can be
- A true princess
- Wishing on stars

Company title (slogan)

potee001 — 2021-04-02 03:28:01 UTC

- Be proud be you
- Beauty for you
- Be fierce, not scarce
- You only get one
- kind and giving
- life happens

Company title's

potee001 — 2021-04-02 03:33:33 UTC

Company name: All things are wild
Company slogan: Be proud be you

Colour scheme A

potee001 — 2021-04-03 01:03:44 UTC

This colour scheme is mainly focused on the beginning of the advertisement, the negativity. it will mainly be used for the clothing and the visual filter of the frame. The reason this palette is predominantly dark colours is because it signifies despair, brokenness and sadness.

Colour scheme B

potee001 — 2021-04-03 01:29:44 UTC

Colour scheme B is my main colour palette. It will be used in the advert when the characters feel proud and happy with their body. It will mainly be used for the website and website logo. I chose bright light colours (light/pastel purple) because it represents power and ambitions, and I want my clients to feel powerful in their bodies.

Company Logo

potee001 — 2021-04-03 01:32:10 UTC

Font

potee001 — 2021-04-03 04:33:31 UTC

I chose three different fonts for the website; main text, sub-headings and heading. I wanted them to complement each other, so the website would look organised and clean. The heading font (essones display bold) is strong and bold; it helps portray the emotions I wanted to put across, powerful and strong. The sub-heading font (Masqualero semi-bold italic) is similar to the heading font. However, it is slightly less powerful; to demonstrate that the information is important but it is highlighting the main heading. And lastly, I decided to keep the main text (minion pro display) simple because it is the main text being read and I wanted it to be easily understood.