·        Its shares have rose into 120-fold since 2000. 

·        In 2015, it also reported the largest quarterly profits of any company in history-18billion. 

·        Apple’s shares rose by 60% in 2014 (iPhone 6) 

·        Investors feel that ethic business practises are the most important. 

·        Although apple has attracted criticism on ethical grounds, its share price has remained strong. 

·        Following attempted suicides in a Foxconn factory in 2010, Apple has introduced audits of supplier factories. 

·        Apple has a reputation for driving tough, uncompromising deals with suppliers, which is as contributory factor in poor working conditions. 

·        It is also accused of too much secrecy. 

·        Transparency and flexibility have not been values associated with Apple 

·        Cook has given greater attention to shareholder interests than his predecessor, introducing dividends. 

·        However, he faced criticism because the dividend payment was funded by a huge bond issue of 17 billion, to avoid a tax bill that would have arisen on profits brought back to the US. 

·        Three Apple offshore units, facilitated by the Irish government, are used to hold money without any legal tax residence at all. 

·        Apple held 181.1 billion in profits offshore, which would lead to tax bill of 59.2 billion if the money were returned to the US. 

·        Apple has a poor record on diversity as an employer: 70% are Asian and white. Only 30% are women and 7% are black. 

·        In 2015, staff in the Apple store turned away a group of black people on the grounds that ‘they might steal something’.