INP Padlet by https://padlet.com/poppydoyle/y9aop4lwt5wrwirg en-us 2020-12-16 09:54:45 UTC 2026-02-28 09:32:31 UTC hello@padlet.com poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1067079184 Urban Outfitters report, indication of challenges and problems faced by the brand. ]]> 2021-01-08 14:21:12 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1067079184 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1067082059 Retail Viewpoint – Urban Outfitters Q1 results, for the period ended 30 April 2020

  • Although the sales numbers from Urban Outfitters are bad, they are not quite as bad as those of many other apparel retailers. 
  • The pandemic had a negative impact on Urban Outfitters’ sales during the
    quarter. However, a strong online offering helped to offset some of the
    lost trade.
]]> 2021-01-08 14:21:51 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1067082059 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1067089388 2021-01-08 14:23:27 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1067089388 PROPOSAL FORM (05.01.21) poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087162684 2021-01-14 13:57:57 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087162684 Primary Research poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087176318 -Create Action Plan for project (05.01.21)
-Research UO and Bape - (06.01.21)
- Customer Profile Survey on SurveyMonkey sent to class and family friends (07.01.21)]]> 2021-01-14 14:00:56 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087176318 Secondary Research poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087187979 WGSN Research (05.01.21)
Buyers' Briefing A/W 21/22 Menswear Key Details
Details/trends I like from this WGSN Brief that I want to include in my range:
  •  'MODULAR DESIGN' e.g. removable pockets/zips
  • 'QUILTED INSULATION'
]]> 2021-01-14 14:03:13 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087187979 Brand Research poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087273524 This article on the history of the brand BAPE gave me a deeper understand of the brand and the creator and how BAPE got their respect in the streetwear communtity (06.01.21)]]> 2021-01-14 14:20:49 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087273524 URBAN OUTFITTERS CUSTOMER SURVEY RESPONSES poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087330545 This survey was sent to the people in my class as well as family and friends (07.01.21)

  • Through doing this survey it was clear that the majority votes opinion was that Urban Outfitters was for the 18-24 year olds
  • 69% of them said they do shop at Urban Outfitters
  • 30% said they would be more likely to shop at UO over other high street stores
  • Over 50% said they do not shop online at UO
]]> 2021-01-14 14:32:15 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087330545 URBAN OUTFITTERS CUSTOMER SURVEY poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087354808 2021-01-14 14:37:01 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087354808 New BAPE Flagship store opening in Mayfair poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087382161 Information from GlobalData]]> 2021-01-14 14:42:18 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087382161 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087502723 This article talks about if unisex fashion is neccassary in todays fashion industry it's interesting to see how its now emerging into high street fashion and increasingly becoming more of a demand (14.01.21)]]> 2021-01-14 15:05:25 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1087502723 WGSN article poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1089351339 This article really isnpired me to create a unisex range as the new generation are beginning to seek out a more versatile and androgynous style as a means of self discovery.

"Many people don't feel like they need to wear one type of clothing just because society dictates it," says Bobby Bonaparte, co-founder of  unisex label Older Brother.

]]> 2021-01-14 21:23:35 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1089351339 WGSN Insight: Gen Z: Male Streetwear Profiles poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1093893979 This article by WGSN gave me a really good insight into my customer profile I figured out my consumer is a "Hypeducator" in the streetwear community.]]> 2021-01-16 14:00:53 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1093893979 WGSN Insight: Gen Z: Female Style Tribes poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1093894673 This WGSN article gave me a good understanding of female Gen Z consumers especially ones within the streetwear community which is my consumer it was good to compare the male and female Gen Z streetwear shoppers as my customer profile is going to be males and females]]> 2021-01-16 14:01:19 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1093894673 UK TRIBES ANALYSIS - ASPIRANT poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1093914071 Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! It’s about keeping up with what’s cool but without all the hard work of creating it themselves. Social butterflies, 
they are spending summer holidays hitting the UK festivals to Croatia’s Outlook. Whether it’s the latest pop-up, concept store, art gallery or nightclub, they want to be the one to have seen it first - and post it on social media. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. although appealing to them may be challenging, those who do are rewarded with sur- prising brand loyalty. 
]]> 2021-01-16 14:16:56 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1093914071 ASOS - COLLUSION poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094302111 https://www.asos.com/women/fashion-feed/2018_10_17-wed/collusion-is-here/]]> 2021-01-16 19:12:04 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094302111 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094302831 2021-01-16 19:12:47 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094302831 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094376002 2021-01-16 20:23:22 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094376002 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094376145 2021-01-16 20:23:32 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1094376145 WGSN Sustainability & Innovation poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095793414 Dyneema Fabric: said to be the strongest, most durable fibre in the world, at 15 times stronger than steel. Dyneema and ultra-light nylon Tela works well.
Super-strong fibres: from Dyneema and Spectra Shield to aramids Kevlar, Twaron, Nomex and Technora to nylon- based Cordura, these fibres deliver military-grade strength and resistance. ]]> 2021-01-17 16:53:27 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095793414 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095793911 2021-01-17 16:53:39 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095793911 WGSN Trend Forecast poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095839721 Key Trend Inspiration:
  • Page 10: "Off-Piste" Performance ski and snow wear will migrate from the slope to city, recast as aspirational urban sportswear, prized for both its functionality and style 
  • Page 12: "Snowpocalypse" Concerns around climate change and extreme weather conditions will inspire technical snow and ski styles with a futuristic post-apocalyptic aesthetic 
]]> 2021-01-17 17:16:16 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095839721 Vollebak poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095853753 Vollebak's Indestructible Puffer combines strength and reaction by adapting to temperature variations. 
Details: Opt for recycled polyester insulation as a sustainable and vegan choice, combining different-shaped fibres that work across resilience, warmth and volume. ]]> 2021-01-17 17:23:30 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095853753 WGSN Buyers' Briefing A/W 21/22 Menswear Key Details poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095891387 Key Detail 1: MODULAR DESIGN (Modular 12% UK, 15% US mix) Clothing with removable pockets, zip-off hems and three- in-one construction all offer countless options as to how to wear a single garment.
(modular details are expanding into bottoms (+25% UK YoY, contributing to 7% of new styles), driven by the luxury segment)
Key Detail 2: QUILTED INSULATION (Quilted/padded 27% UK, 18% US mix) Streetwear collections reimagine quilting in saturated colours not only for tops but for bottoms as well ]]> 2021-01-17 17:42:32 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1095891387 WGSN A/W21/22 Men's Key Items poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1102053604 2021-01-19 16:25:44 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1102053604 ASSORTMENT MIX FROM EDITED: URBAN OUTFITTERS poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1193113119 Tops is the highest category for Urban Outfitters at 70% so I'm making sure to reflect this in my range and incude a high percentage of tops]]> 2021-02-11 16:22:42 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1193113119 ASSORTMENT MIX FROM EDITED: BAPE poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1193116749 Tops is the highest category for Bape which is the same as Urban Outfitters so again this will be relfected in my range and the second highest is Outerwear which is going to also be a big category in my collection]]> 2021-02-11 16:23:19 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1193116749 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1201996789 2021-02-14 23:29:11 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1201996789 05.01.21-14.02.21 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202002137 My action plan developed over time, I was able to complete the majority of tasks on track even though I fell behind slightly during christmas so didn't start the majority of the project until january which meant I was constantly developing my planning ahead. ]]> 2021-02-14 23:35:10 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202002137 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202005110 I kept track throughout the project when I completed all the tasks, when I researched content and accessed the research. This helped me throughout the project understanding what I needed to do and to stay on track. All research and content dated]]> 2021-02-14 23:37:48 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202005110 COMPSHOP poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202012183 Due to COVID19 I was not able to take part in a physical compshop which was frustrating so I had to do the best I could online. Before undertaking my comp shop, I planned out what I wanted to achieve from the comp shop and what to look out for which was the prices, overall look of the website and fabrics. The comp shop was done to get an understanding of similar competition and what they are doing in online stores currently. I made sure to look at ASOS's Collusion range and do some research on the as a big part of the advertising to that specific range is that it's unisex which would be a big competitor for my unisex range. I found out they had a good range of fashionable items at a cheap price a lot of which were sold out. When doing a comparative shop at Supreme a good competitor for Bape I noticed a lot of the high quality exclusive items were sold at a relatively respectable price but almost all items were sold out which was expected as its a desirable limited brand. I want to channel both these high street and high end brands into my collaboration and take inspiration from both.]]> 2021-02-14 23:45:57 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202012183 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202021714 The planned turnover for this range is £1,078,992 over 8 weeks across 1 Flag- ship store on Oxford Street and online. I predict the range to sell out quickly. The average profit margin is 77.0% and most garments that account for this are Trend (38%) and Fashion price pieces (42%) with an average price of £150. The section with the most number of garments are Outerwear (51%) and Tops (25%). This is a small collection which focuses on quality. ]]> 2021-02-14 23:56:15 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202021714 Who are they? (Accessed 15.01.21) poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202046214 Using the about us page on urbanoutfitters.com to create an understanding of their target market and what consumers they are looking for]]> 2021-02-15 00:24:34 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202046214 GEN Z SHOPPING HABITS poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202062728
  • Gen Z doesn’t think of luxury as a name brand that they want to slap onto their bag or their shirt and wear as a badge. They’re really looking for unique items that set them apart.
  • Gen Z is looking more for this item that shows that they’re different, they’re unique. And if they find it from a luxury brand, then they’re absolutely willing to pay for it.
  • There is an authentic spirit to Gen Z individuals where I think they just really want to know and understand who they’re buying from. I would describe them as tremendously discerning and disciplined.
    • ]]>     2021-02-15 00:43:29 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202062728     GEN Z's and MILLENIALS poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202066909  77% of Millennials and Gen Z use their phones to browse fashion and 68% use them to buy fashion. 

    Sustainability: “Environmental sustainability is important to these shoppers (Millennials & Gen Z). More than three-quarters (76.7%) say it is either very or quite important." ]]>     2021-02-15 00:48:03 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202066909     UTILITY DETAIL HOODIE poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202072753 Utility styling is key for A/W 21/22]]> 2021-02-15 00:53:32 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202072753 LEISURE SUIT poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202075724 Google searches for "tracksuit for men" +70% YoY globally 
    The go-to style of lockdown prompted designers and brands to reassess a key item that was waining along with streetwear trends. - I definately want to include these within my range as they are a stape fro AW21 especially with loungewear rapidly being on the rise due to the pandemic]]>     2021-02-15 00:56:29 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202075724     STONE ISLAND 3M poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202080167 3M Colour dusting is something I want to include in my range it's perfect for streetwear clothing to give a futuristic modern feel to a garment and the colour dusting makes each item unique in different lights]]> 2021-02-15 01:01:07 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202080167 EDITED Urban Outfitters Colours poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202082942 The Edited statistics show Urban Outfitters colours there was a high percentage of products in black and blue. I made sure to include blue as a big part of my range.]]> 2021-02-15 01:03:59 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202082942 BLUES poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202086264
  • Atlantic Blue makes for a strong colour pop against more subdued greys and neutrals, but it also works in tonal palettes 
  • A/W 21/22's Atlantic Blue will add an alternative medium blue derived from the natural world. 
  • Mid-blue apparel at trend-led retail +30% UK, +23% US YoY 
    • ]]>     2021-02-15 01:07:04 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202086264     OFF-WHITES poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202089694 WGSN online retail data: the uptick of off-white tones is driven by premium (+59% UK, +49% US YoY) and trend-led retailers (+53% UK, +57% US YoY) ]]> 2021-02-15 01:10:35 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202089694 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202098022 2021-02-15 01:18:12 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202098022 BROWN TONES poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202101385
  • Midnight Brown is re-emerging via modern takes on 1960s, '70s and '90s looks. This is coming through strongly from the youth market as they explore thrifted looks and rental platforms.
  • Darker tone browns rise by 117% YoY – one of the fastest growing colours across the S/S 21 catwalks.
    • ]]>     2021-02-15 01:21:55 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202101385     EDITED Pricing Figures for Urban Outfitters & Bape poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202116624 Using the Edited website this shows the average price for womenswear and menswear full price, over the past month (new stock). Using figures and information to determine price points for stock as well as the architecture in which the stock sits.]]> 2021-02-15 01:36:25 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202116624 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202121615 2021-02-15 01:40:53 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202121615 CRITICAL PATH & LOGISTICS poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202125013 The majority of logistic and critical path decisions were guided by sourcing lessons which were informative in terms of lead times and predictive time for transportation]]> 2021-02-15 01:43:28 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202125013 Average Pricing for Urban Outfitters from Edited.com poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202129891 2021-02-15 01:48:07 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202129891 Average Pricing for A Bathing Ape from Edited.com poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202130773 This gives me a good understanding at where I should be pricing my items especially due to my range being a collaboration with Urban Outfitters I need to find a middle ground to put my prices at]]> 2021-02-15 01:49:04 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202130773 SOURCING PLANNING poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202134892 From primary research at the beginning of the project it was clear a lot of brands product is being sourced from China. With my brand collaboration being with Bape they are a Japanese Streetwear brand so they source the majority of their stock from China and Japan so I kow I need to source the majority of my items from China as they will already have a strong relationship built up to obtain high quality items at a good price]]> 2021-02-15 01:52:59 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202134892 BAG INSPO poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202138659 I want do create a luxury shopping bag for the collaboration so I will take inspiration from the A Bathing Ape's bag below and combine the Urban Outfitters logo onto it so when a customer is walking down the street they will notice and create more attention for the range]]> 2021-02-15 01:56:42 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202138659 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202142220 2021-02-15 02:00:39 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202142220 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202161782 2021-02-15 02:20:40 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202161782 Connected Consumer: Multichannel Insight Report 2018 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202162547 "Younger shoppers aged between 18 and 24 prefered Instagram: 52% said it had inspired them (outfit buys), compared with 30% for Facebook. Consumers over 25 reported a preference for Facebook." 52.8% don't use social media for shopping.]]> 2021-02-15 02:21:30 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202162547 MODULAR DESIGN poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202171820 I will be adding removeable pockets  to a puffer jacket to create a modular design.

    "Modular details are expanding into bottoms (+25% UK YoY, contributing to 7% of new styles), driven by the luxury segment"  ]]>     2021-02-15 02:30:28 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202171820     poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202174478 There was no catwalks analytics for A/W21 due to COVID so I've taken data off of trend forecasts on WGSN.com]]> 2021-02-15 02:33:21 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202174478 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202178584
  • My range is a collection of 26 items accross 4 cat- egories. The total plan to buy is £1,358,200 and the total buy at cost is £293,853 with a planned turnover of £1,078,992. This will all be sold at RPR and none will go into POS 
  • The highest planned sales units are Tops (25%) with the rest of the mix being fairly equal but Outerwear is the highest at 51% 
  • The range is 20% core, 42% fashion and 38% trend this is because Bape is a trendy streetwear brand so I had to include more trend driven pieces and less core in this range 

    • ]]>     2021-02-15 02:36:58 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202178584     poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202194823 2021-02-15 02:52:49 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202194823 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202195483 2021-02-15 02:53:27 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202195483 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202196018 2021-02-15 02:54:02 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202196018 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202197457 2021-02-15 02:55:25 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202197457 BAPE.com Size Guide poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202199319 Bapes clothing sizes start from a S-3XL. Because my range is unisex I'm going to make a wider range of sizes starting from an XXS-XXL so there will be a size for all genders making it easier to cater for both]]> 2021-02-15 02:57:33 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202199319 URBAN OUTFITTERS STORES UK poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202202778 I will only be stocking the range in the London Oxford Circus Flagship store for a limited release]]> 2021-02-15 03:01:18 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202202778 BAPE CLOTHING CATEGORIES poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202205322 Bape stock a wide range of items I will be keeping this range limited for a one off collaborative release I will be doing Sweats, Coats, T-shirts, Accessories and Sneakers]]> 2021-02-15 03:04:04 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202205322 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202223288 2021-02-15 03:21:25 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1202223288 poppydoyle https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1204053319 I have really enjoyed this project and creating a collaborative range for Urban Outfitters and Bape, it’s allowed me to be creative and gain more of an understanding on how the buying and merchandising roles work. Overall, I am happy with the outcome of my range and the overall project and I believe I made a successful collection for Urban Outfitters which expresses both brands well as a collaborative range. I have considered all aspects of making this collection a success by making sure I include what the consumer wants and being very social media based when it comes to the marketing strategy as the target market for this range is Gen Z. I was happy with my collection and feel each item was wearable and went with each other, something I would do differently if I did it again would be to think more about sus- tainability as this is becoming an important factor when it comes to Gen Z shoppers. Overall I am really happy with the collaborative collection I have created. The past six months has taught me in depth about the buying and merchandising job role I hope to be going into and all in aspects you need to consider when creating a range like this. ]]> 2021-02-15 15:43:38 UTC https://padlet.com/poppydoyle/y9aop4lwt5wrwirg/wish/1204053319