Unit 30 : Advertising by PV Moyo https://padlet.com/princemoyo112/y7jqfxfkfc2o en-us 2018-01-19 10:06:27 UTC 2026-01-22 04:21:04 UTC hello@padlet.com princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/194619328 I used this information from the internet to find out about Stand alone and Celebrity Endorsement and their advantages and disadvantages.]]> 2017-10-06 10:34:35 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/194619328 Task 1 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222716695 2018-01-19 10:07:05 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222716695 About Realistic Narrative princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222717863 Its something that everyone can do. They use natural lighting.
They used the celebrity family
fly on the wall.

Disadvantage
People who live on their own.
Advantage
They added 4 games
https://www.youtube.com/watch?v=DiUl6xtM16E]]> 2018-01-19 10:11:46 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222717863 Realistic Narrative princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222718029 A realist narrative will draw its power from the portrayal of realistic events. it contains the use of realistic characters.

 locations and storylines,
It sounds as it sound.
it contains the use of realistic characters, locations and storylines.
Advantages about Realistic Narrative
It is real and its not fake and the characters and its powerful.
Disadvantages about realistic narrative
https://www.youtube.com/watch?v=DiUl6xtM16E]]> 2018-01-19 10:12:25 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222718029 Anti-realistic narrative Animated and Humorous princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222718357 10• An anti realist narrative will have the freedom to indulge in the inclusion of aliens, vampires and all kinds of beastly CGI effects.
https://www.youtube.com/watch?v=raESKEiaW_A]]> 2018-01-19 10:13:40 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222718357 Anti realistic Narrative - Animated and Humours princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222719508 Anti-realistic narrative will have the freedom to indulge in the inclusion of aliens, vampires and all kinds of beastly cal effects.

For example  - Dancing pony
The character is different and interesting.

Advantage
it increases it playability
Disadvantage
it doesn't make sense

https://www.youtube.com/watch?v=raESKEiaW_A]]> 2018-01-19 10:18:22 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222719508 Stands alone and celebrity endorsement. princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222721707 Very similar to talking heads but only use one person on scree. Talks directly to the audience.

Advantage 
Big celebrity
brings big fan base
Disadvantage
its not for everyone]]> 2018-01-19 10:27:30 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222721707 Task 1- Talking Heads princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222722054 This is where different people speak on screen. (most of the time is the audience)
And they try and persuade you to get the product by getting celebrities to do talking heads.

Examples - we buy anything
direct mode of address.
https://www.youtube.com/watch?v=mhF0JrqAOPw

Advantages about talking heads
The celebrities have a fan base and its people that follow them.
Disadvantages about talking heads
The Disadvantages about talking heads is sometimes its not for everyone.]]> 2018-01-19 10:28:49 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222722054 Task 2 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222722983 2018-01-19 10:32:36 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222722983 Style: Parody and Dramatic princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222723598 Parodic adverts are those that make fun of themselves or other narratives. They are 'knowing' and can poke fun at the very idea of selling the product.]]> 2018-01-19 10:34:55 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222723598 Old and New princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222724059 Graphics have an advanced because they can make anything and its cheap. ]]> 2018-01-19 10:36:53 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222724059 Overt Messages Catching Tagline/Slogan princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222724230 Overt: open to view or knowledge; not concealed or secret. Implied: involved, indicated, or suggested without being directly or explicitly stated.

Your slogan goes with the battle you are waging right now. That means slogans are often used only for one product, or one campaign. A slogan may change regularly according to your campaigns to advertise a specific aspect of a product or service, while a companytagline is used consistently for a company as a whole.]]> 2018-01-19 10:37:24 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222724230 Task 3 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222724384 2018-01-19 10:38:02 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222724384 Task 4 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222725431 2018-01-19 10:42:58 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222725431 Task 5 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222728893 2018-01-19 10:58:17 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222728893 About ASA princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222729497 Advertising plays an essential role in today’s world. It informs, entertains and promotes healthy competition. 
§At ASA, their aim is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. 
§The ASA build that trust by enforcing the advertising codes written by the committee of advertising practice, and act quickly when these rules are broken.
The ASA have a panel that meet every week to look at proposals for television advertisements
]]> 2018-01-19 11:01:25 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222729497 What does ASA stand for? princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222729987 The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances.]]> 2018-01-19 11:03:57 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222729987 Benefit of using /purchasing a product. princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222731312 Sky believe in better
The benefit that you can watch it in HD.]]> 2018-01-19 11:11:38 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222731312 Advert which compares products to other product. princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222732583 Plus-net
The advert that compares products to other products is plus-net they talk about other products like virgin media, sky and others.]]> 2018-01-19 11:17:56 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222732583 Examples of an advert which tries to sell a glamorous lifestyle to the audience princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222734825 This is the advert that shows the glamorous lifestyle that people are living. ]]> 2018-01-19 11:29:06 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222734825 Task 6 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222740178 2018-01-19 11:55:32 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222740178 What is OFCOM princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222742099 Ofcom is the communications regulator in the UK. We regulate the TV, radio and video-on-demand sectors, fixed-line telecoms (phones), mobiles and postal services, plus the airwaves over which wireless devices operate.]]> 2018-01-19 12:05:32 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222742099 About OFCOM princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222742804 The creation of Ofcom was announced in the queen speech to the UK Parliament, in June 2001. The new body, which would replace several existing authorities, was conceived as a "super-regulator" to oversee media channels that were rapidly converging through digital transmission.]]> 2018-01-19 12:08:49 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222742804 What is the Audience measurement panel? princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222745230 Internet audience measurement is done by Gemius. ... In Turkey, TV measurement is done by TNS (Kantar Media), radio by Nielsen. In the UK,television measurement is administered by the Broadcasters' Audience Research Board via a metered panel and radio by RAJAR, using a diary system.]]> 2018-01-19 12:21:08 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222745230 Example advert played on peak times princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222749786 They play this advert in the peak times ]]> 2018-01-19 12:40:20 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222749786 Example advert played off peak times princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222760862 2018-01-19 13:23:04 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222760862 Task 7&8 princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222773907 2018-01-19 13:56:00 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222773907 What is rate card? princemoyo112 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222777947 A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay.]]> 2018-01-19 14:06:09 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/222777947 Talking heads compare to stand alone https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/225597343 In Stand alone is they use only one person , but in talking heads they use multi people.]]> 2018-01-29 13:20:20 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/225597343 Parody/ dramatic https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/225601616 2018-01-29 13:30:13 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/225601616 LO1 scottcolley85 https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/261623217 M1 – You have successfully explained the structure and techniques of television advertising with detailed illustrative examples and have general good use of subject terminology.]]> 2018-05-17 15:13:28 UTC https://padlet.com/princemoyo112/y7jqfxfkfc2o/wish/261623217