Bloop Escapade by MARION ST. JOAN GALID https://padlet.com/1151302549/y7jb1tytr224 Bloopers on the Go en-us 2018-05-21 07:30:16 UTC 2023-01-24 18:13:13 UTC hello@padlet.com Group 5 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262285581 Marion St. Joan
Anis Nadhirah
Nur Bahirah Nazri
Tan Yin Feng
Muhamad Hazwan Raman]]> 2018-05-21 07:32:18 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262285581 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262286171 2018-05-21 07:36:59 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286171 TARGET MARKET nurbahirah96 https://padlet.com/1151302549/y7jb1tytr224/wish/262286308
  • Segment according to age, motive, socioeconomic status, type of travel, and geographical basis.
  • Focusing both on Malaysian and foreign tourists.
  • Travelers tend to fly overseas for Island Hopping:- Indonesia and Thailand. 

    • ]]>     2018-05-21 07:37:49 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286308     TARGET MARKET (SEGMENT STRATEGY) nurbahirah96 https://padlet.com/1151302549/y7jb1tytr224/wish/262286483
  • To target millennials from Malaysia and foreign countries.
  • To ensure the service price is affordable and falls under the customers’ budget. 
  • To deliver Bloop Escapade’s value through every picture, promotion, and publications,
    • Paid, Earned, and Owned Media.
  • To convey marketing messages and service offerings,
    • Reach potential audience, Build Brand Awareness.

    • ]]>     2018-05-21 07:39:11 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286483     1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262286487 2018-05-21 07:39:12 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286487 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262286575 2018-05-21 07:40:07 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286575 MARKETING MIX: PRODUCT 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262286704  
    • One of the activites that Bloop Escapade specializes in its island hopping tour in Kota Kinabalu, Sabah. 

    • We also offer snorkeling, which involves observing the underwater depths with the aid of a diving mask, a snorkel and, usually, swimfins. 
    • Explore the beautiful underwater world in Sabah with our fun and leisure diving activity. 
    ]]>     2018-05-21 07:41:19 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286704     MARKETING MIX: PRICE nurbahirah96 https://padlet.com/1151302549/y7jb1tytr224/wish/262286750 1. ISLAND HOPPING
    PACKAGE A & PACKAGE B includes:
    - Birds feeding
    - Two-way transfer from Jetty
    Time Duration: Between 3 ~ 4 hours
    Package A: A sharing boat
    Price:
    Adult - RM 45
    Kid - RM 40
    Package B: Non sharing boat
    Price:
    10pax - RM 320
    12pax - RM 350
    15pax - 4M 380

    2. GUIDED SNORKELLING
    Package includes:
    - Lunch
    - Nature Guide
    - 2 Ways transfer from the Jetty
    - Free usage of snorkelling equipments
    - 2 Ways Manukan/ Sapi/ Mamutik Island Cruise
    Time Duration: From 9am to 6pm
    Price With MyKad:
    Adult - RM 195
    Kid - RM 155
    Price Without MyKad:
    Adult: RM 295
    Kid: RM 255

    3. LEISURE & FUN DIVING
    Package includes:
    - Lunch
    - Nature Guide
    - 2 Ways transfer from the Jetty
    - Free usage of diving equipments
    - 2 Ways Manukan/Sapi/Mamutik Island Cruise
    Time Duration: From 9am to 6pm
    Price With MyKad:
    Adult - RM 300
    Price Without MyKad:
    Adult: RM 400
    ]]>     2018-05-21 07:41:39 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262286750     MARKETING COMMUNICATION: Paid Media 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287206  
    • Facebook Ads
    • Twitter Ads
    • Instagram Ads
    • Mobile Advertising
    • Paid Search
    • Google AdWords 
    ]]>     2018-05-21 07:45:13 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287206     MARKETING COMMUNICATION: OWNED MEDIA 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287259  
    • Website
    • Email
    • Blogs
    • Sales Promotion Offers
    • Social Networks
    • Search Marketing 
    ]]>     2018-05-21 07:45:39 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287259     MARKETING COMMUNICATION: EARNED MEDIA 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287337  
    • Social Media Influencers
    • Social Recommendations & Referrals
    • Social Apps (Hashtags, Tagged Pictures/ Videos)
    • Location - Based Services (LBS)
    ]]>     2018-05-21 07:46:15 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287337     1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287454 2018-05-21 07:47:23 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287454 MARKET ANALYSIS 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287522  
    • According to the Visitor Arrival by Nationality Jan- Mar 2018 (Preliminary) statistics from Sabah Tourism, we can see that the most number of visitor arrival are from Malaysia, followed by Asia and Europe.

    • As a company, we should invest on local advertising more to capture local customers such as in Magazines, newspapers and local blogs.

    • To advertise to other asian countries and also europe, we should focus on online advertising. 
    ]]>     2018-05-21 07:48:01 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287522     MARKET ANALYSIS FOR INTERNATIONAL VISITORS 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287572  
    • According to statistics, international visitors mainly come to Sabah for the purpose of a holiday (85.8%) so it is very likely for them to find activities such as island hopping to do.

    • 34.8% of these visitors are between the ages of 21-30 so they are quite young, which increases the likelihood of them searching for fun activities to do.

    • More than half of the visitors are Free Independent Tourists (FITs) which means that they plan their own travel activities. 

    • Since a majority of them only visited for the first time, it is important for our company to market our packages online since it is where they will be searching for information. 
    •  78.9% of the visitors tend to stay in hotels. Therefore, offering services such as hotel pickup before activites could boost business. 

    ]]>     2018-05-21 07:48:28 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287572     MARKETING MIX: PROMOTION nurbahirah96 https://padlet.com/1151302549/y7jb1tytr224/wish/262287816 1. Contest
    - Conduct contests on our Facebook & Instagram

    2. Discount
    - Provide discount to the card holder of "Kad Siswa"
    - Collaborate with Fave App
    - Provide discount during off peak hours; weekdays
    - Use the referral incentive program]]>     2018-05-21 07:50:50 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287816     1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262287900 2018-05-21 07:51:34 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262287900 COMPANY BACKGROUND 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262288084  
    The company was established in June 2015 under the name of Bloop Escapade. The company fully commences its operation in the same year 2015 after getting its KPL/LN licensed from Ministry Of Tourism Malaysia. The company is also a registered member of Malaysia Association of Travel & Tour Agency.


    The company is based in Kota Kinabalu, Sabah, Malaysia. The company is currently one of the most active tour operator in Kota Kinabalu and we also handled the ground arrangement for foreign and local travel agencies.
    ]]>     2018-05-21 07:53:15 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262288084     MARKETING MIX: PLACE 1151302549 https://padlet.com/1151302549/y7jb1tytr224/wish/262288531 Manukan Island
    Sapi Island
    Mamutik Island

    15-20 minutes boat ride.]]>     2018-05-21 07:57:29 UTC https://padlet.com/1151302549/y7jb1tytr224/wish/262288531