Reading Package #4 Communicating Through the Coronavirus by Trevor McFadyen https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo Crisis Communications Prof. Trevor McFadyen en-us 2021-07-09 11:20:20 UTC 2021-07-16 13:52:35 UTC hello@padlet.com My 'AHA' moment was discovering that the company 'Cargill' donated two million Yuan to the Chinese red cross and sent hundreds of thousands of face masks in China-the country it operates in. It was heartwarming to learn and it instantly established the company's reputation as one that cares about the community to me. Just goes to show how important communicating well and showing action right after goes hand in hand in crisis management. nahid5 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643456553 2021-07-09 15:40:24 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643456553 How a company is engaging in communication during an ongoing crisis is extremely important. Reassuring the community and providing aid goes a long way to build a solid company reputation. Perception of the general mass is crucial for any business to succeed. Being proactive helps a company to build the right image in the long run. That is why it is important that a company proactively engages in conversations and actions during a major business threat. nahid5 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643462131 2021-07-09 15:46:20 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643462131 At first, I will assemble a team of communication experts where at least one member of the board will be present. Secondly, I will actively communicate with the employees of the organization through and along with the team to give them heads up about what and how the management is trying to tackle a difficult situation. Thirdly, I will establish a channel where our consumers can regularly contact us and be informed regarding any worry or concerns. After that I will try to reassure the stakeholders of the company by being transparent with our current situation and our plan to tackle the situation. Lastly, I will proactively try to engage with the community our business operates within in order to understand the depth of the issue, collect feedback and incorporate the intel in my strategy to handle the situation. nahid5 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643466060 2021-07-09 15:50:03 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643466060 My AHA m https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643845596 2021-07-10 03:17:00 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643845596 My AHA moment was when I discovered the way Johnson & Johnson handling Tylenol crisis. I was really impressed with the way Johnson & Johnson directly solved the problem without palliating. ngo8 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643846065 2021-07-10 03:18:04 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643846065 I think palliating is not a good way to solve the problem. A company who has a direct apology to customers can gain credibility from them. The most important thing when a company makes mistake is that they should contact customer immediately and minimize the matter. Then, an spread alert is also critical. ngo8 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643849233 2021-07-10 03:23:28 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643849233 Firstly, I will contact the customers immediately to understand about the situation. Then, after finding out why the crisis happening, I will work with the team member to find the best solution. Besides that, a formal national apology for the crisis to customers is a must. Last but not least, I will contact the media to negotiate and try to stop having bad articles about the crisis. ngo8 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643850251 2021-07-10 03:26:07 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1643850251 yadavra https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1644610351 My AHA moment was when Jetblue became the first airline to waive change and cancel fees for coronavirus related concerns. This move reassured the existing customers thus bringing in new ones. In any business the customer is the king, and the step taken by jetblue for their customers really showed that they value their customers and focused on what was important to their customers. ]]> 2021-07-11 16:10:40 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1644610351 yadavra https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1644614396 Crisis communication adopts different approaches for each of their stakeholders during a crisis.and it plays a huge role in maintaining the relationship with the customers.   And communicating with the customers can be very challenging as the company do not have the same access or link as with their employees. Thus, knowing what is important to your customers, showing empathy, planning relief measures and communicating the same will ensure that you don't loose your current customers and also attracts new customers. ]]> 2021-07-11 16:22:13 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1644614396 yadavra https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1644617000 In such a situation I will first chalk out a plan with my crisis management team to communicate with each of the stakeholders. And take immediate steps to implement the plan and communicate frequently and be transparent with them. It is important to let your employees, stakeholders, customers know that you value them, their trust in your business and that you are there for them during such a crisis. Reassuring them time and again will give them hope to sail through any crisis. Speaking early, often and directly will help in achieving the purpose of crisis communication. ]]> 2021-07-11 16:29:38 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1644617000 afaf15 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651442532 There were several AHA moments for me in this article. First, one was when I got to know the importance of being transparent in times of severe crisis. Being transparent gives a leader or organization credibility. In the Tylenol case of Johson and Johson, the management handled the crisis with utmost transparency. They have spoken about the issue early, clearly, and most importantly frequently. They went out of their way to help their customers, which shows they genuinely care about their customers. My second AHA moment was how some companies cared for their customers and community in these dire times. Actions taken by Jetblue airline, Cargill, and CVS Caremark are applaudable. They put their customers' and communities' needs first and responded to the crisis with empathy.

]]> 2021-07-15 17:28:58 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651442532 afaf15 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651442849 Being transparent in a crisis is a sign of great virtue and empathy. It helps all the stakeholders to have access to authentic information. It is true we cannot hide a secret for long. At some point, it will come out, and the repercussions could go out of hand. So being transparent will help all the stakeholders to understand the current situation of the organization. Based on this understanding, proper plans can be made and executed. No one expects any leader or organization to know everything on how to deal with this pandemic. However, leaders or organizations need to be transparent about what they know, what they don’t know, how authentic the information is, the challenges ahead, and the plan to avert it. The two most impactful stakeholders are our customers and community. Being empathetic in a crisis helps the leaders and organization to strengthen the relationship with them. Their message and actions will help set a standard. Consumers and the community will be able to trust them.

]]> 2021-07-15 17:29:19 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651442849 afaf15 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651443108 Being a manager in a crisis is a true test of leadership. To be successful, my focus will be on having precise, transparent, and frequent communication with my subordinates. I will build a centralized team with whom I will closely work to address the issues and develop a plan to resolve them. All the communication regarding the crisis will go through them. The decisions taken by management will be shared by them. In this way, there will be no loss of information. They will also act as a response team for every member of the organization who is facing a problem due to the crisis. I will look into the problems shared with them and personally communicate with the person. In this way, I will be able to understand the situation of my colleage and help them out effectively.

]]> 2021-07-15 17:29:38 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651443108 ibrahi32 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651908887 My AHA moment is how Johnson & Johnson handled the crisis through communication regularly with customers. Regular contact with clients in the business sector is essential when creating ties and customer connections. Those client interactions would be significant to convert customers into devoted brand ambassadors in the highly competitive world of the business. A firm may get better knowledge, demonstrate its dedication, exchange information, and make its consumers feel valued and significant thanks to its constant connection with its customers.

]]> 2021-07-16 01:23:01 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651908887 ibrahi32 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651920340 The fundamental aim of every communication plan in the workplace for crisis is to allow smooth communication inside and outside an organization during an emergency. Each manager recognizes that communicating during a crisis is essential. It enables individuals to adjust to changing situations if leaders promptly, honestly, and empathically communicate. A tone of urgency urges individuals to decide to reduce harm quickly. Transparency fosters consumers' trust and respect by implicitly recognizing that they can handle what they disclose. And in the face of future misfortune, a strong message of hope and empathy can promote resilience.

]]> 2021-07-16 01:27:30 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651920340 ibrahi32 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651971869 Managing through a crisis defines a leader. I believe the first stage in constructing the crisis communication strategy is to understand the audiences a firm needs to contact in an emergency during and after an incident numerous possible audiences desire information and each has its information demands the difficulty is discovering prospective audiences establishing their information requirements and finding who can communicate effectively with that audience inside an enterprise customers are the life of a company thus client interaction is of high importance in the event of an issue i will assign customer service or sales employees to work with customers to contact customers if there are many consumers i will prepare a list initially giving priority to reach significant customers]]> 2021-07-16 01:47:54 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1651971869 sultana71 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652295910 In this article, what intrigued me most is when I saw the illustration of how Johnson and Johnson went above and beyond. They have maintained simultaneous communication with their customers even during the crisis. They have proven again that there is no better way to make content customers who will endorse the brand and do free advertisement because of how the things were handled and a brand’s continuous exquisite customer service and relationship build-up program.]]> 2021-07-16 04:46:19 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652295910 sultana71 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652318677 Transparency during the crisis can play a vital role in establishing trust and ensuring the top most accessibility for the shareholders with the information for planning to recover the crisis for the business and grow profit in the future. It is crucial to maintain simultaneous communication during a significant threat to its business to ensure business communication is not hampered due to crisis.

]]> 2021-07-16 05:05:45 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652318677 sultana71 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652335620 Leading and managing a business during a crisis is what any leader should prepare themselves for. I would build a team of transparent teammates who would work with each other,  filling up the gaps due to each other's lack of skills, discuss the problems together, figure out solutions, plan for further steps to save money, make money, and grow money while ensuring teammates are open to each other and supportive, during times of failure as well; as I believe that is the only way to succeed. Because when a team trusts each other, giving their best even in the worst situation is bound to have the best possible outcome in any given scenario.

]]> 2021-07-16 05:15:30 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652335620 turak1 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652632018 My AHA moment came when I read about Johnson & Johnson's response to the Tylenol disaster. One would anticipate Johnson and Johnson sales to drop after the seven deaths, yet the manner they tracked the problem helped them recoup clients.

]]> 2021-07-16 12:33:10 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652632018 turak1 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652632213 During a crisis, a firm is going to lose shareholders and customers; nonetheless, they should find a means to minimize their losses. How a corporation manages its problems during a crisis frequently predicts how well it will function in the long run. The company should be honest about the issues and lay out a plan for how to tackle the situation, but being dishonest will cost it its devoted shareholders and consumers.]]> 2021-07-16 12:33:29 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652632213 turak1 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652632352 If I confront a crisis as a manager, I will first try to identify the source of the problem. Second, I will discuss the situation with people in the hierarchy in order to reach a consensus on how to address it. Third, I will inform customers and stockholders about the company's difficulties, and we will do everything in our ability to resolve them. Finally, I will assemble a group of qualified individuals capable of resolving the issue.]]> 2021-07-16 12:33:43 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652632352 The "a-ha" moment for me occurred when I realized how organizations communicate with their employees by maintaining transparency. Transparency and effective communication are hard to achieve. When the crisis occurred, the management at Johnson and Johnson handled it with utmost transparency, which enhances the organization's credibility. Over the course of the crisis, they followed all the steps to remain transparent and communicate effectively. mous2 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652693550 2021-07-16 13:50:36 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652693550 mous2 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652694640 A crisis can only be managed effectively if communication is effective. The aha moment is crucial in crisis communication since it will aid the organization in understanding the current situation and encourage employee engagement by doing effective and transparent communication. Furthermore, it could result in an increase in the number of customers who feel alienated.]]> 2021-07-16 13:51:52 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652694640 mous2 https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652695320 Managers must demonstrate true leadership during crisis situations. As a manager, I will ensure that my employees are in constant communication, and I will respond to inquiries promptly. Furthermore, I will make sure that my message is cohesive and relevant to the organization's mission. Working together with my colleagues will give me a sense of belonging, and I will do my best to be an effective team member. It will enhance my ability to effectively communicate during the crisis moment.]]> 2021-07-16 13:52:35 UTC https://padlet.com/trevormcfadyen/y6oiy9mwy0r9xemo/wish/1652695320