AES Action Planning by https://padlet.com/caroline_tiller1/y6an049p7hvg AES Action Planning Ideas en-us 2019-10-15 14:34:21 UTC 2019-10-22 15:35:56 UTC hello@padlet.com https://padletuploads.blob.core.windows.net/prod/91810442/4eab4ab0d7f4cb776574703dd4e24fd6/giraffe_icon.svg Requirements for various uploads/submissions kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399710763 Katy is working on a great doc that outlines all of the various nuances with PDF uploads, image/video usage rights, etc. I think we all could use this as a refresher because not having all of the items required slows up the turnaround times with DCOE]]> 2019-10-18 19:13:20 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399710763 MRDW & Rev Mgmt Reports kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399711118 I would like to have additional deep dives on various reports that our counterparts use. We get sent several pages of reports each week and likely only look at the day by day report (generally). What else should we be paying attention to?]]> 2019-10-18 19:14:26 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399711118 Portal kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399711486 Revisiting portal education (this may be forthcoming)

]]> 2019-10-18 19:15:27 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399711486 Regional Counterparts kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399711746 A way to touch base with the regional counterparts on a perhaps quarterly basis? Something that will teach them or help them learn about PLUS and the various PCOE programs available. ]]> 2019-10-18 19:16:07 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399711746 Owner's Meetings kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399712052 Can our on property counterparts own these and speak on our behalf? Can we just attend quarterly?]]> 2019-10-18 19:16:57 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399712052 Sales Strat kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399712291 What's more efficient? Sales strat meetings or dedicated marketing meetings? Work with regional counter parts to eliminate marketing week and instead set up a dedicated time with key contacts at the hotel for a true marketing call. Come up with brainstorm topics, key questions to ask each month to learn about state of business and insight for marketing opportunities.]]> 2019-10-18 19:17:33 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399712291 OTAs kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399712427 Who does what. How does everything feed? Who to reach out to for updates on the varying OTAs. Is this something that with our team's knowledge we could put together or would we need the help of DCOE?]]> 2019-10-18 19:17:54 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399712427 I think there should be a DCSM to handle all website updates, and then a hotel facing DCSM that solely focuses on strategy, SEO, etc. https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399715345 2019-10-18 19:26:39 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399715345 Agenda builder kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399718688 Do we use this moving foward?]]> 2019-10-18 19:37:21 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399718688 2-3 in attendence kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399719560 When does it make sense to have more than 1 rep from Field marketing in attendance? ]]> 2019-10-18 19:40:09 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399719560 Social COE kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399719632 A re-education on what Social Coordinators are responsible for. Let's have Starla join a call.]]> 2019-10-18 19:40:27 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399719632 Portfolio Building kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399720672 How can we take into consideration AMs who have markets outside a DMM reach (Memphis, Bham, etc.)? How can we take into consideration # of hotels, even with lower complexity hotels? Thoughts: Add additional complexity point for markets outside a DMM that have "x" or more hotels (3?).]]> 2019-10-18 19:43:32 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399720672 Success Sharing kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399722162 A success share (or best practice) from 1 team member on each weekly call.]]> 2019-10-18 19:47:17 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399722162 Audting kristi_bradley https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399722373 How to audit a website.
How to audit Cvent
How to audit wedding listings.

Best practices on what to look for and how to communicate changes to counterparts. ]]> 2019-10-18 19:48:07 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399722373 DCOE https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399734511 A CLEAR outline of what DCSMs are and are not responsible for in 2020 & moving forward since that will be changing.]]> 2019-10-18 20:31:08 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399734511 Digital Portal https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399735033 Using the portal causes inefficiencies due to lack of DCSM follow up. Will it be that way in the future with AMs/ACs depending on "Verified Complete" timeline?
Going Direct will Increase efficiency & not require portal training (which doesn't exist yet) Direct System Training - which already exists + has experts]]> 2019-10-18 20:33:02 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399735033 AM are not the experts on everything and yet, this is the way this organization presents us. When we have calls with our hotels and know the focus is going to be SOE, Paid Media, etc, we need those experts on the calls to speak on these topics. I would LOVE to know everything, but I don't. kristen_garcia https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399742165 2019-10-18 21:01:09 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/399742165 PAL Account Calls https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400323872 We used to have monthly calls for specific accounts with PALs in 2018. This was really helpful to learn current hot buttons, priorities, and needs for the portfolio at large. Was also an opportunity for managers to create tailored campaigns for the specific needs of that ownership/management company group (i.e: group base was a priority - Field could create a special group promotion for that portfolio). I think bringing these back on a quarterly call cadence would be helpful to stay closely aligned. ]]> 2019-10-21 14:20:53 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400323872 Proposaled Solution: The Southeast team will create a document where each teammember can add trainging topics. Senior Managers/Director will select 1 training topic per month to review at the end of 1 weekly meeting a month. Teammembers that are interested in that topic will stay on the line for the training. Teammembers that do not need the training will drop off. Subject Matter Experts can facilite these trainings or a discipline partner can attend. This is not oldly assist our team with training but will also allow our teammembers to work on our presentation skills. https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400338310 2019-10-21 14:39:32 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400338310 https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400340350 It’d be helpful to have an outline of foundational AM tasks. I have a good idea, but it would be nice to have something to refer to – things like re-forecasting, submitting quarterly paid media strategy, best practice audits to perform, basic collateral needs, BMD dashboard reviews, what else?

]]> 2019-10-21 14:42:31 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400340350 This could be the 1st team training. Caroline will reach out to Starla Middlebrooks to assist in Social Coordinator traning by xxxxx (insert) with a goal of helping the team better partner and leverage Social Coorinators. https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400340971 The 2nd team training could be Krsiti (or whoever is working on the DCOE workgroup) will review DCSM scope of services during our xxxxxx (date) team call with a goal of better understanding what is in scope so we can better leverage or DCSMs to assist in supporting our hotels.

]]> 2019-10-21 14:43:28 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400340971 The SE team will host a quaeterly " lunch and learn" for our stakeholders to review 1-2 topics per month with a goal of continuing to educate our stakeholder of the benefits of the BMD organization. https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400343698 2019-10-21 14:46:56 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400343698 Senior Leader/Director will reach out to Roger Littlepage to ensure PALs are adding call notes into the Lightening work groups after each call with a goal of PALs providing ownership priorities for the Account Managers supporting these hotels. Maybe we ask for 203 specific call outs. 1). What is the ownership companies overall goal for hotels in 2010 or 2020. 2). What are the ownership companies current list of priority hotels and why? https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400347341
I love the idea of calls but I don't want to get to "call happy" if it's something we can read then reach out to the PAL if needed. Lauren Tucker does a great job with her follow up call notes IMO.]]> 2019-10-21 14:51:23 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400347341 Paid Media Best Practices https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400494955 I'd love to have guidance from our paid media team regarding best practices for both PLUS and TravelAds. I.e. , what is "generally" best for airport markets, suburban markets, etc.; how should you fund when undergoing a renovation and how should that affect TravelAds strategy; how can you get the most benefit from submitting paid media strategy forms (and also what questions should you be asking your hotel team every quarter before submitting), etc.

]]> 2019-10-21 18:21:38 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400494955 Negating forms and general email inboxes https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400498726 One of the biggest (and most aggravating) challenges I run into is finding someone to TALK TO instead of filling out a ticket or emailing a general inbox (and waiting for weeks for responses) for HWS issues (from images to content to PDFs.) It would be so nice (and I think one of the smarter uses for the DCOE) if we had a team dedicated to these issues that we could reach out to. If this kind of "connection" was only available to Field Marketing hotels, what a great selling point to get hotels to invest in our program. ]]> 2019-10-21 18:27:14 UTC https://padlet.com/caroline_tiller1/y6an049p7hvg/wish/400498726