A1 Part 2 (Copywriting - Emotional and Rational Ads) due Friday - for checks by JENNY https://padlet.com/jennyhenggk1/copywriting Write two ads (1) Rational (2) Emotional guided by your Creative Brief. Each body copy is 40-60 words. Structure: 1. Headline 2. Lead(Hook) 3. Benefits 4. Call to Action 5. Slogan Create a new post and write your name as TITLE. en-us 2020-10-11 11:15:34 UTC 2025-10-22 19:03:31 UTC hello@padlet.com https://padlet.net/icons/png/1f58a.png Lew Chye Wei chyeweilew https://padlet.com/jennyhenggk1/copywriting/wish/831628902 Beryl's Chocolate
(1) Rational 
1. Headline
  • Beryl's Fine Chocolate. Diabetes are harmless!
2. Lead (Hook)
  • Eating chocolate but afraid of diabetes ?
3. Benefit
  • You probably think that chocolate is too sweet for diabetics and is one of their a banned treats. But the right does dose of chocolate flavonoids can help the body’s metabolism and enhance insulin function. This won't harm if it is taken in a careful way.
4. Call to action
  • Good Chocolate, Good Mood, Choose BERYL'S. 
5. Slogan
  • Feel the magic with one bite!

(2) Emotional
1. Headline
  • A bite full of heaven, a little happiness for you.
2. Lead (Hook)
  • Life is like (a box of) chocolates, says Forrest Gump. You should enjoy it piece for piece and let it slowly melt on your tongue.
3.  Benefit
  • Although the distraction that comes from sweets and movies may help, the DARK CHOCOLATE is key to making you happy. You will never know what you can get! 
  • (This line is a famous line from Forrest Gump about chocolates)
4.  Call to action
  • Can't stop eating BERYL'S Chocolate, visit store and online store.
5. Slogan
  • Bittersweet and filled with happiness.
]]> 2020-10-15 08:59:17 UTC https://padlet.com/jennyhenggk1/copywriting/wish/831628902 Lee Yi Wen yiwenlee10 https://padlet.com/jennyhenggk1/copywriting/wish/832779159 NIVEA Creme
1) Rational
a. Headline
  • I am your everything
b. Lead (Hook)
  • Still looking for a better skin care product for all-purposes?
c. Benefits
  • NIVEA Creme can be a daily face care which is suitable for every skin type, such as normal skin, dry skin, oily skin and sensitive skin. 
  • It makes your skin glow like the sakura blossom (benefit).
d. Call to action
  • Grab yours now! Try it to see the instant results. before you regret it!
e. Slogan
  • Make it simple, but unique
  • I don't sweat, i sparkle
(not sure which better yet :3)
*The second one, idea edited: Skin that glows.

2) Emotional
a. Headline
  • You are more beautiful than u you think.
b. Lead (Hook)
  • Using NIVEA creme; make your skin glow like the sakura blossom. it your way
c. Benefits
  • Many people are not comfortable in their skin confident because of using the wrong products for their skin care; but, NIVEA Creme gives your skin a breath of life to your skin. The glowing pink of your skin will give a lift to your confidence.
d. Call to action
  • Visit us now for further information.
Confidence starts with you. Try Nivea Creme today.
e. Slogan
  • Rejuvenate your confidence. with joy and happiness.
]]> 2020-10-15 15:31:35 UTC https://padlet.com/jennyhenggk1/copywriting/wish/832779159 Shubhi Gupta (0343365) shubhigupta https://padlet.com/jennyhenggk1/copywriting/wish/835117027 Bath and Body Works
1. Rational
a. Headline:
-  Smell the best
b. Lead (Hook):
- Looking for the best fragrance which is easily affordable too?
c. Benefits:
- The collection addresses six wellness benefits: Stress Relief, Sleep, Happiness, Comfort, Focus and Energy. The vast collection consists of more than 120 products across the six essential oil blends. You can own all the fragrances  Bath & Body Works' Aromatherapy collection contains. It will give you the calm you desire everyday.

d. Call to action:
-  Try the fragrances today and see the results.

e. Slogan:
- Smell beautiful everyday.

2) Emotional
a. Headline
- A  fragrance that is define you.
b. Lead (Hook):
- Be a smart consumer, be a part of Bath and Body Works.
The ancient Egyptians were the first to make perfumes from plants. The aroma attracts people to the ones who use it. Like the Egyptians, Bath and Body Works knows that fragrances enhances the beauty in you. Now France is the leading country that specializes in fragrances.

*You can do some research on fragrances and beauty/ therapy, and relate to boosting confidence/ internal beauty.

c. Benefits:
-
The (name the product/brand) makes heads turn and notice you. The way you speak and the way you command attention. Your confidence is the aroma of beauty.


d. Call to action:
Get the 'fragrance mist' by one and only Bath and Body Works. The memorable aroma that is you!

e. Slogan
- Let people remember you by your beautiful fragrance.



]]> 2020-10-16 09:55:15 UTC https://padlet.com/jennyhenggk1/copywriting/wish/835117027 Mikhail https://padlet.com/jennyhenggk1/copywriting/wish/835651509 COSRX
1. Rational
a) Headlines
-Glow like a kpop start
b) Lead
- Getting bored of dull skin?
c) Benefit
- The Cosrx Good Morning cleanser penetrate(s) deep into the skin and gently removes and exfoliate(s) the skin for a softer, smoother and fairer skin.
d) Call to action
- If your 'Oppa' uses it , why don't you ?
- Hurry if you wanna glow
(not sure which one is better)

*The Oppa line is better.

e) Slogan
-Glow like a glass

2) Emotional
a) Headline
-Beauty inside and out
b) Lead
- Avoid stress and acne and get glowy and confidence
Imagine...write a brief story about the standards of beauty: eg. "Cleopatra was known for her great beauty that captivated Marc Anthony. In our modern age, beauty is defined from the heart. As how beauty glows from the inside. It starts with COSRX.

c) Benefits
- Have a confidence of a kpop star with glowing skin.

COSRX enables you to feel beautiful and exude the confidence in you.

d) Call to action
- if you 'saranghae' your 'oppa' get yours now
e) Slogan
-love the skin you're in]]> 2020-10-16 14:11:19 UTC https://padlet.com/jennyhenggk1/copywriting/wish/835651509 Cheong Pui Yee 0343010 puiyeecheong https://padlet.com/jennyhenggk1/copywriting/wish/835812952 Claire's Organic Lavender Face and Body Oil

1)Rational
a. Headline
-  Sensitive Skin is not a problem anymore!

b. Lead (Hook)
-  Still finding an oil that suits your sensitive skin?

c. Benefits
-Claire's Organic Lavender Face & Body Oil is a natural and fast absorbing oil that helps to sooth and moisture every skin type, including sensitive skin.

Leaving your skin moist and silky smooth. (benefit)

d. Call to action
- If you don't try it, You will regret.

e. Slogan
-Be a beauty in a natural way.

2) Emotional

a. Headline
- You are loved, and you are precious.

b. Lead (Hook)
*Hmm..Still not sure that which one suits better...
- Let your skin smile again.
- Say goodbye to your skin problems!

*Start by telling a testimonial; eg. "Diamonds are precious, but your beauty is invaluable. That was what my grandma said to me."

(So, your ad will have a picture of a beautiful girl with her testimony - with this type of testimonial hook.)

c. Benefits
-  I have found the beauty secret in The lavender essence oil in Claire's Organic Lavender Face & Body Oil. It helps to solve skin problems and calm(s) your skin. It is my gem to my beauty. I feel bold and comfortable in my own skin.  No itchiness, sweet dreams.

d. Call to action
- Don't worry, it is affordable.
Visit us now!
Get Claire's Organic Lavender Face & Body Oil today.

e. Slogan
*Hmm..Still not sure that which one suits better...
- Everyone can express their beauty in a different way.
- Everyone should be appreciated.

Edited second idea: "Appreciate the beauty in you."

]]> 2020-10-16 14:54:30 UTC https://padlet.com/jennyhenggk1/copywriting/wish/835812952 Marissa Hanim 0344070 https://padlet.com/jennyhenggk1/copywriting/wish/835965934 Nail Inc.

1. Rational
a) Headlines
Instead of salons, do it yourself!
 
b) Lead
Wanna be the centre of occasion?

c) Benefit
Delve into the wild with this natural Plant Power Nail Polish duo, powered by Nails.INC’s revolutionary 73% plant based formula. The vegan, halal-friendly and ‘21 free’ polishes work overtime to be kinder and gentler on nails with no compromise on colour quality or wear time.

d) Call to action
Going vegan, IT'S A THING ?
Be in trend.

e) Slogan
Let your nails be the centre of every occasion.

2) Emotional
a) Headline
Be bold and confident with your nails
A vegan proposition for your nails.

b) Lead
Happiness happens when you have nailed it!

*Nice line.

c) Benefits
When your nails go vegan , you go guilt free. Feel beautiful with the care you show for your pet friends. Nail the love  with the  rainbow colours from us.

d) Call to action
If you don't support animal cruelty , Nail INC is perfect for you.

e) Slogan
Love is beautiful
get your nails done without harming animals.]]> 2020-10-16 15:34:14 UTC https://padlet.com/jennyhenggk1/copywriting/wish/835965934 Chew Yi Hong 0344418 https://padlet.com/jennyhenggk1/copywriting/wish/837417791 Nike
(1) Rational
a. Headline
-
b. lead
- You will never know till you try
c.Benefits
- The shoe in the ad. would show the audience how good the shoes look

(Analyse the features and provide convincing details.)

d. call to action
- what are  you waiting for, just do it.
e. slogan
- why run when you can fly

2) Emotional
a.headline
- Just do it
b.lead
-  ?
c.benefits
- Motivation to move on
d.call to action
-let us believe together to strive forward
e.slogan
-believe in something, even if its seems unimaginable]]> 2020-10-17 06:27:02 UTC https://padlet.com/jennyhenggk1/copywriting/wish/837417791 Zulaiqa Irdiena 0342323 https://padlet.com/jennyhenggk1/copywriting/wish/838302753 Yamaha
1) Rational
a. Headline
- Even beginner can play like professional.

b.Lead
- Do you want to amaze the audience?

c.Benefit
- Acoustic piano produce a beautiful sound, it will produce warm natural tone.

d. Call to action
- Be professional, be you.

e. Slogan
-  Play like a legend

2) Emotional
a. Headline
- Behind the scene of every pianist.

b. Lead
- Nobody is born perfect. Keep trying, be determination, consistence is the key. One day you will be the greatest. After all, Practice makes perfect.

c. Benefit
- Boost yours confident and make yourself feel special.

d. Call to action
- Keep trying, surprise the audience.

e. Slogan
- Embrace happiness with Yamaha]]> 2020-10-18 05:30:25 UTC https://padlet.com/jennyhenggk1/copywriting/wish/838302753 Hoo Jia Xin HooJiaXin https://padlet.com/jennyhenggk1/copywriting/wish/838809969 Julie's Love Letter Chocolate
(1) Rational
a. Headline
    - Think better, eat with love better

b. Lead
    - The trusted brand of Julie's Love Letters is a brand name for more than 30 years. They are made with hi-technology processes that emphasize on hygiene and nutrition.
c. Benefit
    - Julie's Chocolate Love Letter wafer rolls are a quick source of carbohydrate. thus keeping Keeps your hunger away, and you'll think better.

d. Call to action
    - Buy it now before you regret!
Try Julie's for the love of chocolate wafer rolls.

e. Slogan
    - Unbelievably Delicious.

(2) Emotional
a. Headline
    -  It's Love At First Bite!
b. Lead
    - Crispy and savoury wafer roll is suitable for you and your family. Feel the love when chocolate cream that melts in your mouth. Enjoy the moment when crunchy biscuit on the outside, rich chocolate cream on the inside.
c. Benefit
    - The satisfaction when chocolate melts in mouth.
Makes you savour the love from Julie's.

d. Call to action
    - Trust me, you will get addicted with Julie's Love Letter Chocolate after a bite!
e. Slogan
    -  A bite above the rest.

]]> 2020-10-18 13:36:24 UTC https://padlet.com/jennyhenggk1/copywriting/wish/838809969 Nicole https://padlet.com/jennyhenggk1/copywriting/wish/839861007 Mamee Mystery pack 
(1) Rational

]]> 2020-10-19 05:26:46 UTC https://padlet.com/jennyhenggk1/copywriting/wish/839861007 Chia Shue Mien celinechia2002 https://padlet.com/jennyhenggk1/copywriting/wish/847232551 Lush Ocean Salt Face & Body Scrub
1. Rational
a) Headlines
- Lush Ocean Sea Salt Scrub is the new self care.
b) Lead
- Lush is always here to help !!
c) Benefit
-mineral-rich mix of fine and coarse sea salt for serious exfoliation, coconut oil and avocado butter to soften the skin, limes extracted in vodka to brighten and tone.

(Need to break into short lines.)

d) Call to action
-  What are you waiting for? Try Lush out now !!

(Punctuation: only ONE "!")

e) Slogan
- It's never too late to love your skin.

2. Emotional
a)Headline
- Palm trees, Salty Air, Ocean salt.
b) Lead
- Pamper your skin like you're in Hawaii.
c) Benefit
- a vodka infused cocktail for bright fresh-skin. 
Go coconuts with our best-selling sea salt scrub.

(OK, sounds catchy)

d) Call to action
-  ?
]]> 2020-10-21 02:21:01 UTC https://padlet.com/jennyhenggk1/copywriting/wish/847232551 Rahadian https://padlet.com/jennyhenggk1/copywriting/wish/847253217 Fender Guitar Instrument
Rational
1) Headline
- Express Your Feeling 
2) Body Copy

3) USP
4) Call To Action
5) Slogan

]]> 2020-10-21 02:34:01 UTC https://padlet.com/jennyhenggk1/copywriting/wish/847253217 MAIMUNAH AMIRAH https://padlet.com/jennyhenggk1/copywriting/wish/847357010 RATIONAL 
1)HEADLINE 
- As fresh as they can be 
2)BODY COPY 
- wouldnt you want fresh ingredients in your food ? 
well at scrumptous delight we use the freshest ,finest and most natural ingredients 
3)USP 
-fresh ingredients 
4)CALL TO ACTION 
-facebook page 
5)SLOGAN 
-mouth watering experience ans extrodinary taste 
EMOTIONAL 
HEADLINE
- every piece is a work of art 
BODY COPY 
-precision and technique accompanied by passion and hardwork,scrumptious delight takes every plate as an art work 
USP 
- MOUTH WATERING EXPERIENCE AND EXTRRAORDINARY TASTE 

CALL TO ACTION 
- facebook page  ]]> 2020-10-21 03:43:24 UTC https://padlet.com/jennyhenggk1/copywriting/wish/847357010