Diferenças entre Target, ICP e Persona by Gisely Jussyla Tonello Martins https://padlet.com/giselymartins/Bookmarks MKT 31 - Planejamento Estratégico de Marketing en-us 2021-04-28 18:06:59 UTC 2023-06-11 23:12:46 UTC hello@padlet.com Público-alvo https://padlet.com/giselymartins/Bookmarks/wish/1471555269 2021-04-29 00:30:09 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471555269 https://padlet.com/giselymartins/Bookmarks/wish/1471555711 É a personificação do cliente ideal]]> 2021-04-29 00:30:20 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471555711 https://padlet.com/giselymartins/Bookmarks/wish/1471556379 é o agrupamento de um grupo de clientes com características semelhantes em uma pessoa]]> 2021-04-29 00:30:35 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471556379 Cliente que melhor entende a proposta de valor da empresa https://padlet.com/giselymartins/Bookmarks/wish/1471556923 2021-04-29 00:30:46 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471556923 https://padlet.com/giselymartins/Bookmarks/wish/1471557673 São as características de um cliente na qual o produto ou serviço foi "feito para ele"]]> 2021-04-29 00:31:02 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471557673 Um grupo no qual deseja-se que os integrantes sejam seus futuros clientes https://padlet.com/giselymartins/Bookmarks/wish/1471562091 2021-04-29 00:32:47 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471562091 Personagens fictícios utilizados para representar diferentes tipos de clientes https://padlet.com/giselymartins/Bookmarks/wish/1471570420 2021-04-29 00:35:54 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471570420 https://padlet.com/giselymartins/Bookmarks/wish/1471574738 2021-04-29 00:37:34 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471574738 https://padlet.com/giselymartins/Bookmarks/wish/1471578176 2021-04-29 00:38:49 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471578176 O cliente ideal, mais do que apenas comprar, possui uma relação maior com a marca https://padlet.com/giselymartins/Bookmarks/wish/1471581196 2021-04-29 00:39:57 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471581196 Recorte demográfico, socioeconômico e comportamental https://padlet.com/giselymartins/Bookmarks/wish/1471585687 2021-04-29 00:41:37 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471585687 É uma forma de segmentar / categorizar os clientes com base em seu comportamento https://padlet.com/giselymartins/Bookmarks/wish/1471585761 2021-04-29 00:41:39 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471585761 https://padlet.com/giselymartins/Bookmarks/wish/1471591174 2021-04-29 00:43:34 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471591174 https://padlet.com/giselymartins/Bookmarks/wish/1471596287 2021-04-29 00:45:23 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471596287 Target é mais superficial que os demais https://padlet.com/giselymartins/Bookmarks/wish/1471603932 2021-04-29 00:48:04 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471603932 Todos trabalham com a identificação das características demográficas, geográficas, sociocomportamentais etc. https://padlet.com/giselymartins/Bookmarks/wish/1471637794 2021-04-29 01:00:01 UTC https://padlet.com/giselymartins/Bookmarks/wish/1471637794