Resp CM et Contenus //3J /P2/// Juil 2022 by Mathilde Pasty

Resp CM et Contenus //3J /P2/// Juil 2022 by Mathilde Pasty https://padlet.com/pastymathilde/CMP2J22 Conçu en complément du support Cégos en-us 2022-07-19 07:13:19 UTC 2025-11-03 15:07:52 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Exemples Stratégies RS pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003079 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003079 Dior en RA sur Snapchat pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003080 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003080 Best Cases / Nestle & relation client pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003081 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003081 Best Case en Vidéo : le Slip Francais pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003083 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003083 Karcher best case pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003084 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003084 Embarquement : reflexion sur les usages perso & pro pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003085 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003085 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003086 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute,]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003086 Débat pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003090 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003090 Post Parfait Facebook pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003103 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003103 best off animation 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2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003110 Moments Twitter pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003111 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003111 Post parfait Linkedin pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003112 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003112 Bonnes pratiques linkedin pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003113 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003113 Tips de Posts Linkedin pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003114 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003114 Linkedin best Practises pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003115 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003115 Linkedin : optimiser sa page pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003116 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003116 Ex Story Snapchat pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003117 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003117 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003118 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003118 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003120 https://www.producteurasucces.com/post/comment-mettre-en-place-une-strategie-de-communication-sur-snapchat]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003120 Percer sur Snapchat pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003122 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003122 Snapchat / AR/ E commerce pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003123 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003123 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003124 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003124 Tik tok pour les marques pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003125 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003125 Best Practicses Tik Tok pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003126 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003126 pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003127 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003127 Choisir ses KPI pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003128 L'approche MACRO ]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003128 pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003129 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003129 pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003130 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003130 KPI pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003132 TO DO :
Quels indicateurs en fonction de vos objectifs ?

]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003132 Ateliers pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003136 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003136 Trouver les bons Hashtags avec 3 outils gratuits pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003141
https://hashtagify.me/

https://www.all-hashtag.com/

https://influencermarketinghub.com/instagram-hashtag-generator/
( a partir d'une photo uploadéee)

]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003141 Atelier : trouver / enrichir son sweetspot editorial pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003143
Trouver votre sweetspot editorial
Les questions que vous devez vous poser pour définir ce qui vous rend remarquable :

Quels sont mes atouts ?
Quelles valeurs je partage ?
Quelles sont mes plus grandes réussites ?
Quelle est mon expertise la plus pointue ?
Pourquoi suis-je apprécié ?
En quoi puis-je être leader sur mon marché ?
Comment me donner les moyens d’être innovant ?

Les règles d’or d’une stratégie de positionnement

Se concentrer sur ce que je fais de mieux
Ne pas suivre de trop près ce que font mes concurrents (regarder plutôt ce qu’ils ne font pas)
Savoir dire non (à la demande de certains clients, à une offre de partenariat, à la création d’un produit ou d’un service,…)
Connaître parfaitement les besoins de mes persona
Quelles réponses, quelles propositions de valeur apporter à leurs problématiques

Atelier :30 Minutes puis re médiation de quelques cas

Au global des réseaux
Sur le réseau que vous animez

Quelle ligne éditoriale ?
Légitime, différenciante, perenne

|
Quelle Promesse éditoriale ? |
A résumer en 1 phrase idéalement = ce que vous apportez à ceux qui vous suivent
|
|
|
Quel registre ? didactique, ludique, expert etc

Champ lexical ?
|
Quels types de contenu ? ( quelle part affecter image Vs texte etc)

Quelle part : contenu propriétaires / curation / UGC
| Image
| texte
| vidéo
| application
| livre blanc
| infographie
podcast
webinaire
Tuto
Quizz
Challenge / concours
UGC
| doc
|
|
| etc
|

]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003143 Atelier : Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003144 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003144 Brain Storming // Contenu // Sweetspot editorial // Omnicanalité pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003145 1- REX
Promesse

Réalisation

Perception

Persona
-

Why :

Arc partenarial : nouvel acteur a intégrer ???
+ salon go entrepreneurs

2-PERSONA
Claim :

Douleurs / Freins
Accélérateur / Bénéfices ;

-> Insight

Format contenu :

Experience et interactions
Implication/ interaction
-
3- INSIGHT
Plafond de de verre : ce que l'on doit lever u minimiser ( difficulté/ pain Point)
ou
ce sur quoi l'on peut s'appuyer ( atout, différenciation etc)

4- La question de la complémentarité du discours / message : Storytelling entre les points de contacts

5- PROMOTION / soutien Pub
mediatisation
Orgagique + Dark Post / Paid

]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003145 Faire sa veille & repartager sur les RS pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003146 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003146 Modele calendrier redactionnel pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003147 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003147 Atelier / Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003148 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003148 Atelier 5 Bis : stratégie RS pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003149 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003149 Atelier analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003151 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003151 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003199 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute, Presse-citron, Petit Web, ]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003199 La veille sur les RS en Vidéo pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003201 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003201 Organiser son dispositif Veille / 3 outils fondamentaux : Feedly, Tweetdeck, Google Alerte pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003202 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003202 pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003218 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003218 Programme pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003221 Nouveaux usages...
Communication & digital : l'impact sur l'entreprise et sur les métiers
Définir la stratégie medias sociaux.
Sécuriser l'e-réputation de l'entreprise]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003221 Support de stage V Def pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003222 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003222 Se presenter pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003223 Votre Prénom, Votre entreprise, Vos attentes sur ces 2 jours]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003223 Les principaux enjeux du community management pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003224

Les enjeux en community management peuvent être nombreux vu les changements constant qui s’opèrent au niveau des réseaux sociaux et des outils. La visibilité est toujours au centre, mais quand elle est acquise, ils peuvent être spécifiques à des pratiques émergentes ou des leviers qui feront la différence.

Augmenter sa visibilité ;
Travailler sa relation client en accentuant l’humain ;
Se constituer une communauté d’internautes engagés ;
Générer plus de trafic vers son site ;
Améliorer et préserver son image ;
Conquérir et fidéliser des clients en ligne etc…
?
Dans le >Métavers ?

]]> 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003224 Les nouvelles Pages facebook Sept 2021 pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003225 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003225 Nouveautés facebook pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003226 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003226 Faire un Live Multi réseaux sur les RS pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003227 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003227 facebook rentrée 2021 pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003228 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003228 Creer un post instagram avec Canva pastymathilde https://padlet.com/pastymathilde/CMP2J22/wish/2246003229 2022-07-19 07:13:19 UTC https://padlet.com/pastymathilde/CMP2J22/wish/2246003229 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