IT3 by 강태완

MIS Department strategy - Esther

estherimoowo — 2025-10-14 05:06:27 UTC

From the MIS team’s perspective, our main goal is to help the marketing department make data-driven decisions while ensuring that data is collected, stored, and used ethically and efficiently.

personel data

taewan4742 — 2025-10-14 05:14:20 UTC

using them is okay.

because if we already got agreement

what we notice from the data

estherimoowo — 2025-10-14 05:17:04 UTC

Most customers are in their 20s–30s, from Seoul and Gyeonggi regions.
The top funnels are “portal ads,” “SNS ads,” and “referrals.”
Average unit price and sales vary significantly by age and funnel source, suggesting that marketing effectiveness depends heavily on where customers were acquired.

grouping customers

taewan4742 — 2025-10-14 05:17:24 UTC

group customers by gender,social group,etc and recommand items group by grouup.

New data that could complement this:

estherimoowo — 2025-10-14 05:17:39 UTC

Clickstream or website behavior data (to track ad interaction).

Customer feedback and reviews (for sentiment analysis).

Loyalty/reward program data to predict retention.

Implications from Data (Marketing Information We Can Generate)

estherimoowo — 2025-10-14 05:18:29 UTC

By processing dataset,

Customer segmentation models based on RFM (Recency–Frequency–Monetary).
Channel efficiency metrics – for example, SNS ads bring younger users (20s), while referrals attract older, higher-value customers.
Regional sales distribution – Seoul and Gyeonggi dominate, suggesting targeted local promotions may be most effective.
Gender-based purchasing patterns – Female customers appear to make more frequent purchases, while male customers show higher single-transaction values.

Feasibility and Ethical Constraints

estherimoowo — 2025-10-14 05:23:21 UTC

Feasibility: The data is already structured and ready for analysis; visual dashboards and reports can be generated with Excel or BI tools.

Ethical Contraints:

Hack preventation
Any new data collected from online behavior must include explicit user consent.