Meeting for week 13. Finalisation of MVP features and testing plan by https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te en-us 2023-12-06 01:33:22 UTC 2024-01-10 01:39:59 UTC hello@padlet.com Part 1: MVP features & specifications joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840922973 2024-01-08 03:37:59 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840922973 Part 2: Testing Plan joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840923195

  • AB testing

  • Concierge testing

  • Social media testing

    • ]]>     2024-01-08 03:38:12 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840923195     Part 3: Action Plan joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840923771

  • Roles

  • Logistics

    • ]]>     2024-01-08 03:38:57 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840923771     Product Features lalithhaa_thiru https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840931604 Lemon Teriyaki Marinated Fish Fillet (Net weight: 100g)

    • Marketed as a chilled convenience product, targeted at working adults

    • This product can also be marketed as all natural as it contains no preservatives

    Packaging Info can include:

    • Stored at 0-4°C with a shelf life of 1 week

    • To consume, microwave it for 2 minutes

    • Once opened, recommended to be consumed within 2 hours

    ]]>     2024-01-08 03:49:38 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840931604     Recipe Formulation lalithhaa_thiru https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840937389

  • Scale 120g of fish fillet and soak in salt water.

  • Prepare marinade (lemon juice and weigh ingredients)

  • Fish is drained off salt water and marinated for 30 mins.

  • Bake in the oven for 20 minutes at 200 degrees celsius.

  • After cooking, fish is blast chilled for 15 minutes.

  • Fish is vacuum-packed and store in the chiller.

    • ]]>     2024-01-08 03:57:10 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840937389     Social media Testing: https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840940667

  • TikTok

  • Instagram

  • Facebook

    • ]]>     2024-01-08 04:01:31 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840940667     AB testing: joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840941868

  • compares 2 versions of the product to find out customer preference.


    • ]]>     2024-01-08 04:03:10 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840941868     Packaging https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840942007 (A) Plastic film pouch for vacuum seal + 1 plastic pack for sauce:

    • Helps lock in moisture for fish fillet; prevents unwanted toughness from drying via prolonged open-air exposure

    • Removes most O2, preventing food-spoiling oxidation reactions

    • Prevents bacteria buildup that can cause food spoilage

    (B) Bagasse (sugarcane pulp):

    • Sturdy and microwavable

    • made from sugarcane pulp, reduces the obligation to cut down trees and slows deforestation


    Design of the packaging will be overseen by SBM students.


    ]]>     2024-01-08 04:03:22 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840942007     Concierge testing: joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840944165

  • is a product concept where the customers are to validate the product's concept.

  • to find out the price that they are willing to pay.


    • ]]>     2024-01-08 04:06:21 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840944165     Shelf-life https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840945820

  • Blast chilled

  • Vacuum-packed

  • Store chilled for max. 1 week

    • ]]>     2024-01-08 04:08:41 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840945820     Unfair Advantage (to be discussed) https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840948708 2024-01-08 04:12:48 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840948708 Product Channels https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840949228

  • online website

    • ]]>     2024-01-08 04:13:32 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840949228     Roles during MVP joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840958073

  • Introduce concept

  • Product channel test

  • Taste test

  • Early adoptors (preorder)

  • Packaging test

  • Data collector (google forms)

    • ]]>     2024-01-08 04:25:46 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840958073     Logistics joliciatan https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840968261

  • 1 Poster

  • 2 google forms via QR code (taste & packaging, brand)

  • Warm Fish samples

  • Plastic sampling cups

  • Pictures of the fish

    • ]]>     2024-01-08 04:42:03 UTC https://padlet.com/lalithhaa_thiru/y4a4vxy6z62d78te/wish/2840968261