The food sold at the shop includes mini pancakes with chocolate on top, coconut
shake, banana spring rolls (popis), sticky milk, lemon squeeze and lemon jelly. Their target market is young people who love sweet foods
and dessert lovers and also university students who study in Universiti Malaysia Sarawak (UNIMAS)

CBO’s location near UNIMAS make it a convenient stop for students, and the business
is actively working on expanding its presence both locally and regionally.

Business Address :

Coconut Shake & Popis (CB0) Lakevies Area, Unimas Campus, 943000 Kota Samarahan, Sarawak , Malaysia.

CBO want to supply everyone with high-quality goods at reasonable prices.

Mission :

CBO developed imto a business that become well-known throughout Borneo.

desserts, with one of its standout offerings being POPIS, available in numerous unique flavours. Some of the flavours include POPCHA (a combination of white chocolate and matcha chocolate), POPCHEZ (a mix of white and dark chocolate with cheddar cheese), POTELLA (white chocolate and Nutella paired with peanuts or almonds), and PISCOFF (white chocolate and Biscoff with Biscoff crumbs). By offering such a diverse selection of flavours, CBO can attract a broader customer base, cater to various tastes, and encourage repeat business as customers return to try different options. This strategy helps set the business apart from competitors and fosters greater engagement with customers.

In addition, CBO offer a variety flavour of drinks. Offering drinks with food can improve customer satisfaction who buy because they do not have to go to another store to buy drinks and the seller can improve overall sales income. A variety beverage menu may bring in a more various customers with a wider range of tastes. For example, CBO offers a variety of

drinks, such as coconut shake with boba Apong, original, creamy Cheezy and cendol Apong.

CBO companies have established their companies in the UNIMAS area where the university area has a large number of student such at Student Pavillion UNIMAS cause their also a strategic place.

Segmentation Demohraphic :

CBO companies are focusing on understanding and addressing the diverse needs of their customers by offering their products at affordable prices.

Segmentation Phychographic :

CBO company offers a

many of food and drink menus from variour flavors, especially poppy and coconut compared to other stores that sell foods that are always found.

Segmentation Behavioural :

Customers can choose the

type of dessert they prefer according to their taste because CBO offers a wide range of menu options that cater to customers' preferences.

CBO's strength is based on their

unique location in Kuching, where

finding coconut for a coconut shake is challenging and time-consuming. Their supply and demand are key advantages, as no one can sell coconut shakes. CBO also offers exclusive products like pancakes and popies, which are chosen due to their strategic location, preventing

competitors from competing on the same product. This makes it difficult for competitors to compete in the market.

(b) Weakness

However, CBO's biggest weakness is the owner's control over staff and marketing strategies, including how to elevate the company's reputation in the eyes of the public. This is because CBO only gets a lot of requests at UNIMAS while outside is still less popular. The proprietor of CBO faces these obstacles in his quest to enhance both his business and his offering.

(c) Opportunity

CBO Company started its business at UNIMAS in Kota Samarahan because of the high demand from students. They also focused on foodand beverages (F&B) as a more practical and profitable choice. Now, CBO plans to grow their business in Kuching and Sibu, aiming to promote their coconut shake and popis products. Theirultimate goal is to become a well-known brand across Borneo.

(d) Threats

The CBO company faces

competition from various

companies, including a well-known coconut shakes company and the famous OH Coconut Shake brand in Kuching. To compete effectively, the company should diversify its menu and be smart in marketing its business. Diversifying its menu will help raise the company's name and attract more customers, ensuring a competitive edge in the market.

Facebook which is 1,200 followers. Based on business competitor’s weakness, is it hard to knows the competitor’s weakness as CBO’s only knows their own weakness. As for CBO can take the advantage to increase their market share by

uploads more video at social media like Facebook , Instagram

and Tiktok and use influencer who have many follower to promote their product. By using influencer, the products will be reviewed by influencers and can be known by other people who have never tasted yet. This will attract them to visit CBO’s store. They also encouraged to get involved in any event held in the Kuching area so that they can be recognized by many people.