Evolution of Facebook by Elliot Crane https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m en-us 2025-10-20 20:20:40 UTC 2025-10-27 20:16:39 UTC hello@padlet.com elliotcrane1226 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641670928 Facebook's algorithm prioritizes paid, promotional, and video content, which has decreased the original reach of personal pages and businesses. 

]]> 2025-10-20 20:25:35 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641670928 elliotcrane1226 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641672274 People are much less likely to get their news from Facebook today.

]]> 2025-10-20 20:26:51 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641672274 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641672722 Acquired Instagram in 2012 and later both Whatsupapp and Oculus VR in 2014

]]> 2025-10-20 20:27:19 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641672722 Shift to Video oliviaholscher1 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641673538 Facebook launched new forms of video content. They created Auto-play videos and Facebook Live to boost engagement

]]> 2025-10-20 20:28:11 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641673538 elliotcrane1226 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641674808 An expectation for businesses to have available customer service and real time communication

]]> 2025-10-20 20:29:20 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641674808 elliotcrane1226 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641676477 Responsible Innovation Teams

  • These roles have been created to show values like safety, privacy, and fairness in product development

]]> 2025-10-20 20:30:57 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641676477 Rebrand to Meta oliviaholscher1 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641676733 In 2021, the parent company rebranded to Meta. This was a major strategic shift to invest in the metaverse, a virtual world that encompasses work, play and social interaction.

]]> 2025-10-20 20:31:16 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641676733 elliotcrane1226 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641678176

A more informal management style allows employees to question decisions and offer their own solutions. 

]]> 2025-10-20 20:32:22 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641678176 Facebook Marketplace https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641678438 Introduced in October 2016, FM is reported to have over 1 billion monthly users and being named the top social commerce platform with a market share of 51.19%

]]> 2025-10-20 20:32:37 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3641678438 Key Audiences oliviaholscher1 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653177930 Facebooks target mark spans from 13-24, adults aged 25-34 make up a significant portion of the platforms users. This includes professionals, parents and digital natives.

]]> 2025-10-27 20:11:42 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653177930 Key Audiences oliviaholscher1 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653179218 Facebook attracts users under 44, full of established tech professionals who use the app for personal and business purposes.

]]> 2025-10-27 20:13:06 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653179218 Changes sloanereneee https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653180985 The layout of Facebook alllows for them to be almost "given" the audience info by asking for

  • Precise demographic info, including race, religion, and age as low as 13

  • Household income bands

  • Relationship statuses

  • Subsets of parents based on the age of their kids

  • Folks experiencing particular life events like anniversaries or birthdays

  • Political leanings

  • Education level

  • Employers and job titles

  • Virtually any interest or behavior you could think of, like: affinity for specific brands, activities, sports, public figures; or commuters, soccer fans, travelers, purchase behaviors, device users

]]> 2025-10-27 20:14:59 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653180985 Key Audiences oliviaholscher1 https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653182457 Larger male audience in compared to women. All users have varied interests and use it for a variety of reasons.

  • stay in touch with friends and family

  • discover new brands

  • engage in community groups

Facebook uses market segmentation to engage its diverse audience, they tailor their experiences to meet different groups' unique needs and preferences.

]]> 2025-10-27 20:16:37 UTC https://padlet.com/elliotcrane1226/y23yb8bzcq2v9n2m/wish/3653182457