Objective:

2 - At first, many of our customers don’t know exactly which package floats their boat.

3 - Well, I have something that might float your boat.

4 - I think this new job in the lab will really float Isabel’s boat.

5 - Kevin doesn’t exactly float her boat.

Activity 2 - Can you come up with 3 examples sentences using the idiom "float one's boat"

Emily: Hey, Laura! Guess what? I just received an invitation to the fashion show next week!

Laura: No way! That's amazing, Emily! I can't wait to hear all about it.

Emily: I know, right? I'm so excited! This is a big opportunity for me. I've been dreaming of attending a high-profile fashion event like this.

Laura: I can feel your excitement. I'm pumped for you, Emily! The fashion industry is so fascinating. What designers will be showcasing their collections?

Emily: It's going to be a star-studded event with renowned designers like Alex Simmons and Victoria James. Their designs are absolutely stunning!

Laura: I'm so psyched to see their creations. The way they blend colors and fabrics is truly remarkable. Can I come over and help you choose the perfect outfit for the show?

Emily: Of course! Your fashion sense is always on point, Laura. Your input would be invaluable. Let's make it a fun styling session!

Laura: That sounds like a plan. I'm really excited to play with different outfits and accessories. We'll make sure you steal the spotlight at the fashion show!

Emily: Thanks, Laura! Your support means the world to me. I can't wait to immerse myself in the glitz and glamour of the fashion world.

Laura: The anticipation is building up. The fashion show is going to be an incredible experience for you, Emily. Enjoy every moment!

Idioms: 

Maria: Yes, it is! I'm thrilled about the opportunity. Paris has always fascinated me with its art, fashion, and incredible history.

Gilbert: Oh, I can totally understand why! Paris is a city that captures the imagination. The thought of exploring the charming streets, visiting iconic landmarks like the Eiffel Tower, and, especially, indulging in French cuisine fills me with excitement too.

Maria: Absolutely! I can't wait to immerse myself in the vibrant atmosphere and experience the rich cultural heritage.

Gilbert: Paris is renowned for its art scene too. The Louvre alone houses some of the most famous masterpieces in the world. You'll have the chance to see them up close and personal. It's an art lover's paradise!

Maria: I know, I'm so psyched about that! The thought of standing in front of these masterpieces or admiring the sculptures in person is truly thrilling. I also can't wait to explore the lesser-known art galleries and discover new artists.

Gilbert: That's the spirit! Paris is also known for its incredible fashion. You'll have the chance to witness the latest trends and maybe even attend a fashion show. It's like stepping into a fashion fairytale!

Maria: Fashion is one of my passions, so I can't wait to see the elegant Parisian style firsthand. From the chic boutiques to the iconic department stores, Paris will be a dream come true for me.

Gilbert: I can't help but feel excited for you, Maria. Paris is such a magical city, and I know it will provide you with unforgettable experiences. 

Maria: Thank you so much for your enthusiasm and support. It means a lot to me. I'll be sure to share all the highlights with you, my dear friend.

Her designs contain a rebellious spirit, often combining elements of punk, romanticism, and historical references. From her iconic tartan prints to corsets, oversized bows, and asymmetrical cuts, Westwood's creations demand attention and make a powerful statement.

What truly distinguishes Westwood is her ability to add to her creations an undeniable sense of originality. She is a visionary who effortlessly blends elegance with a daring attitude, creating pieces that captivate and inspire. Her boldness lies not only in her aesthetic choices but also in her commitment to sustainability and activism, using fashion as a tool for social and environmental change.

In today's digital age, Social media has revolutionized the way fashion brands market their products. One of the most effective strategies that has gained immense popularity is  influencer marketing. Influencers, who are individuals with a significant online following, have become powerful voices in the fashion industry.

Fashion brands collaborate with influencers to promote their products to a wide audience. These influencers possess the ability to sway consumer opinions and drive purchasing decisions through their engaging content and authentic recommendations. With their strong presence on platforms like Instagram, YouTube, and TikTok, influencers have transformed the marketing landscape.

When a fashion brand partners with an influencer, they tap into the influencer's loyal fan base. The influencer creates content showcasing the brand's products, incorporating them seamlessly into their own personal style. Through aesthetically pleasing photographs, videos, or reviews, they inspire their followers to try out the brand's offerings.

Influencer marketing allows fashion brands to reach specific target audiences effectively. By carefully selecting influencers whose values align with their brand, they can engage with consumers who are genuinely interested in their products. This approach helps build brand awareness, credibility, and ultimately drives sales.

Moreover, influencers bring a sense of authenticity and relatability to the marketing efforts. Consumers often view influencers as friends or trusted sources of information, making their recommendations more influential than traditional advertising methods. This word-of-mouth approach contributes to a strong sense of brand loyalty and customer engagement.

However, it's crucial for fashion brands to carefully choose influencers who align with their brand identity and values. Authenticity is key in influencer marketing, and consumers can quickly detect insincere collaborations. Brands need to ensure that the influencer's audience matches their target market and that the partnership feels organic and genuine.

In conclusion, influencer marketing has become a powerful tool for fashion brands. By leveraging the reach and influence of popular individuals in the digital space, brands can effectively promote their products to a targeted audience. With authenticity and strategic partnerships, influencer marketing has become an integral part of the fashion industry's marketing strategies, driving engagement, brand loyalty, and ultimately boosting sales.

Leveraging - alavancando

Which social media platforms are commonly used by influencers in the fashion industry?
Influencers in the fashion industry commonly use social media platforms such as Instagram, YouTube, and TikTok, with each platform playing a specific role.

What are the advantages of using influencers for promoting fashion products compared to traditional advertising methods?
Using influencers for promoting fashion products brings mainly, as a advantage, authenticity and relatability to their content, effectively showcasing the brand's products. It feels more like a genuine recommendation from a friend rather than a commercial message.

Why is authenticity important in influencer marketing, and how can brands ensure genuine collaborations?
Authenticity is important in influencer marketing because consumers value genuine recommendations and they can quickly detect insincere collaborations. To ensure genuine collaborations, brands should research potential influencers to garantee their content and audience align with the brand's target market.

How does influencer marketing contribute to building brand awareness and credibility?
Influencer marketing contributes to building brand awareness and credibility by leveraging the influencers'  reputation with their followers. When influencers showcase fashion products, it introduces the brand to a wider audience, increasing its visibility.

What impact does influencer marketing have on customer engagement and brand loyalty?
Influencer marketing has a significant impact on customer engagement and brand loyalty. By leveraging the trust and connection influencers have with their followers, brands can effectively engage with their target audience on a more personal level. This leads to increased customer engagement and, as a consequence, brand loyalty. 

2 - Spike Lee has made an eye-catching advertisement for Apple 

3 - Brands usually offer discounts of 10% to 20% during promotions 

4 - Word of mouth advertising usually comes as a consequence of a successful marketing campaign 

5 - Targeting the audience is part of the process when you are aiming to release a marketing campaign

6 - To target your audience, first you need to conduct a market research 

7 - The film “Detona Ralph” is a reference when it comes to product placement 

8 - Social media marketing is one of the cheapest tools to reach customers 

9 - Although, an influencer marketing can reach a lot of customers, word of mouth advertising is way highly trusted 

Service de streaming
 Réseaux sociaux 
Marketing d'influence
 Influenceurs
Message d'une marque
Taux d'engagement
Internautes 
Conseils
Rescripteur
Ambassadeur de la marque
Budgets
Efficace
Conditions

2 - verb ---> "we'll have the ability to market and brand our own product"

Branding  (noun/verb) -

1 - noun ---->"the first thing you'll notice is the cool blue branding"
2- verb ------->"the seller had branded the animal with his grandfather's name"

Gut feeling

End up

Raw material

In summary, "brand" refers to the overall perception and image of a company or product, while "branding" refers to the strategic activities and efforts undertaken to shape and manage that brand. The term "brand" is used when referring to the intangible aspects of a company's identity, while "branding" encompasses the tangible and intangible elements involved in creating and maintaining a brand.

In addition, the decreasing power of institutions has led us to seek identity in brands. As traditional sources of social identity and belonging, such as religious institutions, family structures, and community ties, have weakened, brands have stepped in to fill the void.

However, it is important to recognize that our identities extend beyond consumerism. While our purchases can contribute to our self-expression, they do not define the entirety of who we are. Our identities are complex, influenced by various factors such as our relationships, experiences and beliefs.

https://www.notion.so/Resumo-Shopology-1dda41e9f204412898b766ff2df89532?pvs=4

Complex sets of behaviors and engagements are performed daily and influenced by social and cultural contexts.

Our life history plays a significant role in shaping our identity. We continuously create narratives about our identity, drawing from our perceptions of the past, present, and expected future. As we work to build our identity project, we take into account our personal history and our aspirations for the future. We utilize our past experiences to compose our current identity project. It's important to note that identity is not fixed; it changes over time, and our projects evolve accordingly. Each person's life history influences their identity, and as we progress through life, we make gradual changes to our sense of self.

The guidance for our identity projects often comes from the various social roles we assume. These projects are supported by the market, which offers a range of products and practices that can be used to present or fulfill our desired identities. For example, if our identity project is to be an amateur broker, the market provides products and services such as running shoes, appropriate clothing, and personal trainers that can aid us in fulfilling this project.

Another aspect that influences our identity is the concept of the extended self. This mechanism involves expanding our sense of identity into the objects we possess. The more intense our relationship with these objects, the more they become a part of our self. By claiming something as our own, we start to believe that it is a part of who we are. Possessions can extend beyond tangible objects; they can also include personal relationships we build, such as our friends, partners, or family members. Our possessions contribute to our sense of identity, and they can shape how we express and enhance who we are. This is why losing an object can be traumatic, as it feels like a part of our self is lost as well.

Society often reinforces the notion that we are defined by what we buy. Our consumer choices are seen as reflections of our identity, and we often buy things that align with who we perceive ourselves to be. This raises the question: do things consume us, or do we consume things? While possessions can contribute to our sense of self, we must also question the extent to which we are defined by our material belongings. The dehumanization of homeless individuals, who lack possessions, challenges the notion that our worth is solely determined by what we own.

The rise of social media has further complicated the relationship between identity and consumption. Social media platforms consume our time and attention, often reshaping our relationships and decreasing our overall quality of life. Additionally, companies strategically design and sell products to create a cycle of consumption, keeping consumers trapped within the system. For example, if someone owns an iPhone, they may be enticed to purchase other Apple products such as a MacBook or an Apple Watch. This continuous consumption can reinforce and perpetuate certain aspects of our identity.

In conclusion, our identity is a multifaceted and ever-changing construct influenced by social roles, life history, possessions, and consumption patterns. It is important to critically reflect on these influences to better understand how they shape our sense of self and the choices we make.

"research students pursue a specific aspect of a subject in depth"

Digress - leave the main subject temporarily in speech or writing.

"I have digressed a little from my original plan"

Two-way street - a situation or relationship requiring give-and-take

"marriage is a two-way street"

Dreams have long fascinated human beings, often regarded as windows into our subconscious minds. Beyond their mysterious nature, dreams have been found to have a profound impact on various aspects of our lives, including creativity. This article explores the intriguing relationship between dreams and creativity, highlighting how the content, emotions, and symbols within our dreams can shape and inspire our creative endeavors.

Conclusion:
Dreams hold a remarkable influence over our creative capacities. From unlocking our subconscious minds to tapping into symbolism, evoking emotions, and providing insights, dreams can be a wellspring of inspiration and innovation. By paying attention to our dreams, recording them, and reflecting upon their content, we can harness their power to fuel our creative pursuits. So, the next time you drift into the realm of dreams, remember that you might just awaken with a newfound well of creativity waiting to be explored.

Hypnagogia refers to the unique experiences, sensations, and hallucinations that some people may have as they are falling asleep or waking up. These experiences can include vivid images, sounds, or even brief dream-like scenarios. Hypnagogic experiences can vary greatly among individuals and may be influenced by factors such as stress, fatigue, or sleep deprivation.

Sleep paralysis, on the other hand, is a temporary inability to move or speak that occurs when a person is either transitioning into sleep (hypnagogic sleep paralysis) or waking up (hypnopompic sleep paralysis). During sleep paralysis episodes, individuals may be conscious and aware of their surroundings, but they find themselves unable to move or react.

The connection between hypnagogia and sleep paralysis is that hypnagogic experiences can sometimes occur alongside sleep paralysis episodes. For example, individuals may report seeing hallucinations or having intense sensory experiences while experiencing sleep paralysis. These hallucinations can range from benign and mundane to more unsettling or even frightening.

It's important to note that not everyone who experiences hypnagogia will experience sleep paralysis, and vice versa. While they can be related, they are distinct phenomena that can occur independently of each other. Both hypnagogia and sleep paralysis are areas of ongoing scientific research, and further studies are needed to fully understand the underlying mechanisms and connections between them

Wellspring - a source of abundant and continual supply. - "a wellspring of knowledge"

Delve - to examine something carefully in order to discover more information about someone or something: It's not always a good idea to delve too deeply into someone's past. Synonym. investigate

Grappling  -to try to deal with or understand a difficult problem or subject: Today, many Americans are still grappling with the issue of race.

a) The paths in the garden intertwined, creating a beautiful display of intertwined vines.

b) The scientist's research led her to a surprising wellspring of knowledge in a previously unexplored field.

c) The journalist spent weeks delving into the politician's controversial past to find evidence of wrongdoing.

d) The company is currently grappling with financial difficulties and needs to find a solution quickly.

intertwined |  wellspring | delving into | grappling | tap into

Now it's your turn to create sentences:

1 - To reach a theory, the scientists had to intertwine many different concepts
2 - He is so intelligent that his is considered, by many, a wellspring of knowledge
3 - She delved into her boyfriend's cellphone and discovered she had been cheated on
4 - Teenagers are grappling with the addictive nature of social medias
5 - The music was so full of emotion that it tapped into the depths of the audience's hearts

Hypnagogia, the transitional state between wakefulness and sleep, offers a captivating realm for exploration. Within this enigmatic domain, we can unravel the intricate experiences that linger with our subconscious mind. As we delve into the depths of hypnagogia, we encounter a wellspring of surreal images, vivid sensations, and fleeting thoughts that defy conventional understanding.

During this liminal phase, one may find themselves grappling with the peculiar phenomenon known as sleep paralysis. In this state, the body remains temporarily immobilized while the mind awakens, creating a paradoxical intersection of consciousness and physicality. The intricate dance between these two realms can evoke a profound sense of vulnerability and curiosity, as the boundaries between dreams and reality blur seamlessly.

Tapping into the depths of sleep paralysis, an intriguing aspect emerges the onset of lucid dreams. Lucidity grants us the ability to realize we are dreaming while still immersed in the dream's narrative. This phenomenon opens doors to intentional exploration and creative expression. Artists and thinkers have reported tapping into the depths of their lucid dreams to access hidden realms of inspiration, where imagination knows no bounds.

As we navigate the landscape of REM sleep, the stage where most dreams occur, we find ourselves immersed in a world where symbols intertwine and emotions run deep. REM sleep evokes a tapestry of experiences that weave together fragments of our waking lives with ethereal symbolism. These dreamscapes can tap into the very depths of our subconscious, unlocking repressed memories or offering fresh perspectives on unresolved emotions.

In this dance of consciousness and slumber, hypnagogia, sleep paralysis, and REM sleep intertwine to create a tapestry of experiences beyond our waking comprehension. By delving into the mysteries of these phenomena, we gain insight into the wellspring of our minds, where creativity and self-discovery seamlessly merge. The realm of sleep becomes a gateway to exploration, offering glimpses of the limitless wellspring of our own psyche.

b) In the realm of dreams, imagination and reality intertwine, creating a surreal experience.

c) During a lucid dream, one can tap into the depths of their subconscious mind and actively shape the dream narrative.

d) The hypnagogic state is a wellspring of creative inspiration, where new ideas can emerge.

Example: The purpose of this thesis is to examine the impact of social media on consumer behavior in the fashion industry.

Example: Previous studies have shown the influence of social media on consumer purchasing decisions, but there is a gap in the literature regarding its specific impact on the fashion industry.

Example: A mixed methods approach was employed to gather data from a sample of 500 fashion consumers, combining surveys and in-depth interviews.

Example: The results indicate that social media engagement positively influences fashion consumers' purchasing decisions, with a statistically significant correlation between the number of likes received by a brand and purchase intention.

Example: These findings have important implications for fashion marketers, as they highlight the need to invest in social media marketing strategies to enhance consumer engagement and drive purchase behavior.

Example: In conclusion, this study has demonstrated the significant impact of social media on consumer behavior in the fashion industry, emphasizing the need for further research on specific strategies to leverage social media platforms effectively.

(taste, sight, touch, smell, and hearing).

Contrasting ideas are powerful tools to highlight differences and add depth to your writing. They can be used to compare two or more elements, situations, or concepts, and make your arguments more compelling. Here are some examples of contrasting ideas:

Using contrasting ideas helps you present a balanced perspective and strengthens your overall message.

Much of the new research centers on “embodied cognition”—the idea that without our conscious awareness, our bodily sensations help determine the decisions we make. For example, people who had briefly held a warm beverage were more likely than people who had held a cold one to think that a stranger was friendly; this was demonstrated in an experiment by Lawrence E. Williams, of the University of Colorado at Boulder, and John A. Bargh, of Yale. And warm ambient temperatures prompted people to conform to a crowd, a finding of researchers led by Xun (Irene) Huang, of Sun Yat-sen University.

Marketing researchers are “starting to realize how powerful the responses to nonconscious stimuli can be,” says S. Adam Brasel, an associate professor of marketing at Boston College. Work on embodied cognition has begun “blowing up on the academic side,” he adds. At the 2014 Association for Consumer Research’s North American conference, Brasel heard more papers on sensory research presented than at any previous conference. That same year the Journal of Consumer Psychology published a special issue on embodiment and sensory perception, with a focus on how sensory inputs can drive consumer behavior.

Aradhna Krishna directs the Sensory Marketing Laboratory at the University of Michigan and is considered the foremost expert in the field. She says that many companies are just starting to recognize how strongly the senses affect the deepest parts of our brains. The author of the 2013 book Customer Sense: How the 5 Senses Influence Buying Behavior, Krishna got into the field because she was fascinated by certain questions: Why does wine taste better in a wine glass than in a water glass? Why is an ad showing a piece of cake more engaging when the fork is placed to the right of the cake? Why does the smell of cinnamon make a heating pad seem to work better? Krishna realized that the senses amplify one another when they are congruent in some way. Because cinnamon suggests warmth, it can enhance a heating pad’s appeal and apparent effectiveness. Such influences are subtle—and that’s exactly why they are so powerful. Consumers don’t perceive them as marketing messages and therefore don’t react with the usual resistance to ads and other promotions.

Thinking about sensory effects is an established practice in some consumer industries, such as food, cosmetics, and hospitality. For example, Hershey’s has long been aware that the tactile pleasure people get from unwrapping the foil around a Kiss transforms an ordinary piece of chocolate into a special experience. But many companies are taking their thinking much further. Consider this campaign by Dunkin’ Donuts in South Korea: When a company jingle played on municipal buses, an atomizer released a coffee aroma. The campaign increased visits to Dunkin’ Donuts outlets near bus stops by 16% and sales at those outlets by 29%. Another example is Olay Regenerist thermal facial products, which are engineered to generate heat upon application (although heat isn’t necessary to their functioning) to signal that they are working.

Automakers have paid close attention to the senses for years: Designers work hard to optimize the feel of knobs, the solid noise of a door shutting, and the distinctive new-car smell. Recently they have turned to advanced technologies. For instance, in its 2014 M5 model, BMW mikes and amps the engine sounds through the car speakers, even when the audio system is turned off. The idea is to enhance the car’s sporty feel.

Still, in wide swaths of consumer industries, companies remain focused solely on visual attributes and give little thought to other sensory effects. Product developers and marketers need to change that, Krishna says. Bank executives should make sure that branch offices exude the reassuring, wealth-suggesting aromas of wood and leather. Manufacturers of products with embedded motors should think about those products’ sounds—are they tinny whines or solid, low-pitched hums? Luxury clothing manufacturers doing business online should consider what message is conveyed when goods are shipped in bubble wrap versus high-quality crinkly paper.

For managers looking to learn about sensory stimuli, the new academic work reveals striking instances of senses affecting attitude, mood, and even memory more profoundly than words ever could. An experiment Krishna conducted with May O. Lwin, of Singapore’s Nanyang Technological University, and Maureen Morrin, then of Rutgers University, is just one example. The three found that imbuing pencils with the unusual scent of tea tree oil dramatically increased research subjects’ ability to remember the pencils’ brand and other details. Whereas those given unscented pencils experienced a 73% decline in the information they could recall two weeks later, subjects given tea-tree-scented pencils experienced a decline of only 8%.

“In the past, communications with customers were essentially monologues—companies just talked at consumers,” Krishna says. “Then they evolved into dialogues, with customers providing feedback. Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding viscerally and subconsciously to them.”

Such conversations, she emphasizes, should be at the center of product innovation and marketing for many brands. Every consumer company should be thinking about design in a holistic way, using the senses to help create and intensify brand personalities that consumers will cherish and remember.

https://hbr.org/2015/03/the-science-of-sensory-marketing

Multisensory marketing aims to combine different sensory elements to create a holistic and immersive experience for consumers. By appealing to multiple senses simultaneously, marketers can create more memorable and impactful campaigns, leading to increased brand recognition, emotional connection, and higher chances of conversion.

It's important for marketers to understand their target audience and the context in which their products or services will be experienced. Different senses are more relevant in certain industries or situations, and an effective marketing strategy will leverage the appropriate sensory elements to resonate with the consumers and create a lasting impression.

In conclusion, the findings of this presentation suggest that sensory marketing is an indispensable tool for brands aiming to stand out in a game where the consumers' attention is the ultimate prize. However, despite the growing evidence supporting the effectiveness of sensory marketing, some companies still struggle to implement these strategies effectively. Consequently, investing in research and consulting with sensory experts can help businesses unlock the potential of this approach.

Todos
Da sua pesquisa
De Big Think
Pensamentos
Relacionados
Assistidos

10:33
TOCANDO AGORA

How To Think FAST and Talk SMART - Verbal Fluency


Lady Tina Leder
1 mi de visualizações há 3 anos






7:26
TOCANDO AGORA

Good Communication 101: Mirroring, Jargon, Hifalutin Words | Alan Alda | Big Think


Big Think



87 mil visualizações há 6 anos