Brainstorming session by Kasia S https://padlet.com/kasiastruzik/y19n90l2p8vv068v Utworzony z ♥ en-us 2021-04-17 13:10:53 UTC 2021-04-22 10:23:55 UTC hello@padlet.com https://padlet.net/icons/png/1f9de-2642.png Which 10 countries should be chosen for the launch? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428187287 1. France
2. United Kindom
3. Italy
4. USA
5. China
6. Japan
7. Germany
8. Spain
9. Canada
10. Austrialia]]> 2021-04-17 13:11:41 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428187287 Does Physique need a new name? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428190011 Absolutely not. Physique sounds praiseworthily and exquisitely. It reminds of the origin - France which makes the image more luxurious.]]> 2021-04-17 13:14:06 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428190011 Should Physique continue be targeted at the 30-40 age group? If not, what age group should it target? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428192637 I would recommend expanding the agre group from 20 to 40. I think that men who are in their twetnies could be interested in this product.]]> 2021-04-17 13:16:15 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428192637 Should Physique continue to be positioned as a premium fragrance, or should HCC market it as a mass fragrance, with a different pricing structure? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428196202 HCC is a prestigious cosmetics company and it's all about its quality and fanciness. Marketing Physique as a mass fragrance can completely change identity of this brand which I view as a mistake. ]]> 2021-04-17 13:19:17 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428196202 The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials). kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428203528 I think that square shapes appeal more to the majority of men. However, the bottle should be made of dark glass with metal elements to add a little spice and dignity.]]> 2021-04-17 13:25:19 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428203528 Price: Are the present pricing levels appropraite? Should HCC offer a cheaper version of Physique for emerging markets? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428210430 I think that the price could be a little bit lower but it's not necessary. ]]> 2021-04-17 13:31:16 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428210430 Distribution: Should HCC continue to sell the fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428214685 Selling the fragrance in exclusive outlets is crutial to reserve the current image of HCC.]]> 2021-04-17 13:34:17 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428214685 Promotion: Who should be international ambassador(s) for the brand? What special promotion could HCC organise in the overseas markets? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428218742 There should be two masculine ambassadors. One that brings the words "young", "strong" and "ambitious" to mind and the other that brings the same thoughts except "young" which should be replaced by "mature". The perfect duo would be Zac Efron and Ian Somerhalder.]]> 2021-04-17 13:37:37 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428218742 Physique needs a new slogan. Ideas? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428228914 Physique - the profound triumph. ]]> 2021-04-17 13:46:47 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428228914 Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so, which countries would be suitable? kasiastruzik https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428230563 In my opinion it would have a ripple effect on the brand's reputation and quality. ]]> 2021-04-17 13:48:13 UTC https://padlet.com/kasiastruzik/y19n90l2p8vv068v/wish/1428230563