1.      Enhanced communication with customers to keep them engaged

2.      Ability to respond and make up for negative experiences

3.      Ability to share and update information about products and services easily and regularly

4.      Platform to advertise (you can pay to push your page to target audiences’ feed)

5.      Easily link website or online store to page allowing fluid navigation for users

6.      Being able to observe and engage with changes to the wants/needs of the target audience

7.      Being able to interact with and provide value to customers outside the bricks and mortar structure.

8.      Analyzing competition to manage competitive approach

9.      Using people with large followings as opinion leaders to push your product through their content (can be done through a paid advertisement, sending them free products to review, product placement, etc.)

10.   Sharing the success stories, testimonials, behind the scenes, or other exciting things your business is doing

1.      Failing to respond to customers or neglecting the page can make a business seem disorganized or poorly run.

2.      Having too many negative reviews circulate social media can hurt a company significantly

3.      Posting controversial or offensive content can push customers away, or even provoke them to attack the company in some way.

4.      Competition can dominate the space, pushing a less developed page to the backburner and giving them a competitive advantage

5.      Although most people use social media, there are demographics that are less comfortable with it. If these demographics are your target audience, it might not make sense to put a ton of resources into social media. 

6.      Once a mistake is made, it is hard to overcome it. There is a saying “The internet never forgets” and it is very true!

7.      Nobody likes to be bothered with too many ads from a company, so balancing the content you send out is important. 

8.      Employees posting on their personal pages can affect the way the company looks in affiliation. If employees are posting inappropriate content related to the business, it can affect the way people view the business. 

9.      Social media accounts are not the most secure, although they are getting better. Things like setting up two-factor authentication, strong passwords, or other measures help, but are often neglected. A hacker could be devastating to a business as they could do significant damage with the control of a business’s social media. 

10.   If the “personality” or style of your social media page is not tasteful, it could lose credibility for the company. For example, if a security company was posting a bunch of goofy, comedic content, it might make the brand seem less credible, like they don’t take their job seriously. On the other hand, if a kids party venue like Chuck-E-Cheese only posted serious and bland content, they might seems like a less-fun place to go. 

1. Customer reviews and experiences.

2. New development.

3. News on company growth.

4. Advertisement to a wide audience.

5. Product discounts.

6. Possible fundraisers.

7. Creating more branches of communication.

8. Any easy way to access more information.

9.  The ability to share information with a friend or family member.

10. Brings more life to a business
 

1.  It can distract from its main products.

2. It can offend certain individuals.

3. It can take away from a business's simplicity.

4. Takes time and effort away.

5. Can be seen as pandering.

6. Can be seen as uneducated promotion.

7. Certain demographics may never be reached.

8.  Lack of consistency may mack a business seem dead.

9.  Negative reviews hurt businesses.

10. Many Preferences are constantly changing and must be kept up with on social media.