IOI City Mall report observation by sarah https://padlet.com/ssiti/IOICityMall 4 Ps and Competitor Analysis en-us 2018-02-20 07:27:13 UTC 2023-01-24 04:09:01 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Cornershop.png Case Study on Naelofar Product https://padlet.com/ssiti/IOICityMall/wish/233622577 A visit to Naelofar booth at IOI Mall Puchong.]]> 2018-02-21 07:49:45 UTC https://padlet.com/ssiti/IOICityMall/wish/233622577 Case study on Naelofar product https://padlet.com/ssiti/IOICityMall/wish/233623203 A visit to Naelofar booth at IOI Mall, Puchong.]]> 2018-02-21 07:52:57 UTC https://padlet.com/ssiti/IOICityMall/wish/233623203 1. Product. https://padlet.com/ssiti/IOICityMall/wish/233625341 -Dedicated for women who cares about image. Some of the product are shawl, perfume, "telekung".]]> 2018-02-21 08:01:58 UTC https://padlet.com/ssiti/IOICityMall/wish/233625341 https://padlet.com/ssiti/IOICityMall/wish/233627150 Naelofar shaw]]> 2018-02-21 08:10:44 UTC https://padlet.com/ssiti/IOICityMall/wish/233627150 https://padlet.com/ssiti/IOICityMall/wish/233627516 Naelofar Hijab]]> 2018-02-21 08:12:22 UTC https://padlet.com/ssiti/IOICityMall/wish/233627516 https://padlet.com/ssiti/IOICityMall/wish/233627975 Naelofar Perume]]> 2018-02-21 08:14:04 UTC https://padlet.com/ssiti/IOICityMall/wish/233627975 https://padlet.com/ssiti/IOICityMall/wish/233628224 Naelofar 'Tekekung'.]]> 2018-02-21 08:15:22 UTC https://padlet.com/ssiti/IOICityMall/wish/233628224 https://padlet.com/ssiti/IOICityMall/wish/233630166 2018-02-21 08:23:43 UTC https://padlet.com/ssiti/IOICityMall/wish/233630166 https://padlet.com/ssiti/IOICityMall/wish/233634018 2018-02-21 08:39:18 UTC https://padlet.com/ssiti/IOICityMall/wish/233634018 2. Price https://padlet.com/ssiti/IOICityMall/wish/233634214 Naelofar products price is competitve. Its cater middle and upper income group.
The price stay competitive as most of the product are produce in Vietnam where the labour and material cost is cheap]]> 2018-02-21 08:40:02 UTC https://padlet.com/ssiti/IOICityMall/wish/233634214 3. Place https://padlet.com/ssiti/IOICityMall/wish/233635569 Naelofar product can be reach through appointed agents throughout the country and online purchase (Lazada, Zalora etc) and also Naelofar boutiques.]]> 2018-02-21 08:44:42 UTC https://padlet.com/ssiti/IOICityMall/wish/233635569 4. Promotion https://padlet.com/ssiti/IOICityMall/wish/233699481
  • Promote product online, television,magazine and also fashion show.
  • The owner herself is a famous public figure and celebrity make the product much easier to be recognise and promoted.
  • Promote product and brand in famous tv program where she is the co-host.
  • Neelofa strong popularity.
    • ]]>     2018-02-21 12:46:18 UTC https://padlet.com/ssiti/IOICityMall/wish/233699481     Competitor analysis. https://padlet.com/ssiti/IOICityMall/wish/233724873
  • In current local market competitors offering the same product as Naelofar. The consumer will choose the brand that offer the best in term of price, design and promotion
    • ]]>     2018-02-21 13:49:55 UTC https://padlet.com/ssiti/IOICityMall/wish/233724873     The competitors https://padlet.com/ssiti/IOICityMall/wish/233727554 Ariani, Fareeda, Aidijuma and others.]]> 2018-02-21 13:55:14 UTC https://padlet.com/ssiti/IOICityMall/wish/233727554 KOREAN FOOD OBSERVATION https://padlet.com/ssiti/IOICityMall/wish/233729023
    Tiga Restoran telah dilawati;

    1) KoRyo Won
    - Fokus kepada makanan tradisional korea
    2) K Fry
    - Fokus kepada makanan bergoreng dan mudah
    3) Osio
    - Fokus kepada makanan jenis 'dishes'

    Observation By 4P's]]>     2018-02-21 13:57:29 UTC https://padlet.com/ssiti/IOICityMall/wish/233729023     https://padlet.com/ssiti/IOICityMall/wish/233730187 2018-02-21 13:59:25 UTC https://padlet.com/ssiti/IOICityMall/wish/233730187 https://padlet.com/ssiti/IOICityMall/wish/233730783 2018-02-21 14:00:33 UTC https://padlet.com/ssiti/IOICityMall/wish/233730783 https://padlet.com/ssiti/IOICityMall/wish/233731004
  • The other brand will come up with new product and design, its a very competitive market, design and quality change rapidly.
  • In comparision, Ariani hijab, Fareeda and Aidijuma are also well known hijab in the country and they gave their own follower.
  • Most of Naelofar competitors using almost the same method to in marketing their product.
  • Naelofar competitors also aggresive on promotion. In term of price, there are competitors offering lower price than Naelofar product and they also make they product (hijab) in other country (e.g Vietnam)
  • In order to sustain in the market, Naelofar have to strenghten it brand name, do continues improvement on the product and understand well what the customer want and need. Cannot rely on owner current popularity because drop on popularity will badly damage the reputation of the brand.
    • ]]>     2018-02-21 14:00:56 UTC https://padlet.com/ssiti/IOICityMall/wish/233731004     PLACE https://padlet.com/ssiti/IOICityMall/wish/233739216 1) KoRyo Won
    Menyediakan makanan tradisi Korea]]>     2018-02-21 14:14:14 UTC https://padlet.com/ssiti/IOICityMall/wish/233739216     KoRyo Won Restaurant https://padlet.com/ssiti/IOICityMall/wish/233740074 2018-02-21 14:15:38 UTC https://padlet.com/ssiti/IOICityMall/wish/233740074 https://padlet.com/ssiti/IOICityMall/wish/233744342 2018-02-21 14:21:54 UTC https://padlet.com/ssiti/IOICityMall/wish/233744342 Presented by: https://padlet.com/ssiti/IOICityMall/wish/233745484 Group of LoofarKu]]> 2018-02-21 14:23:25 UTC https://padlet.com/ssiti/IOICityMall/wish/233745484 A visit to Naelofar booth in IOI Mall, Puchong. https://padlet.com/ssiti/IOICityMall/wish/233755019 2018-02-21 14:36:34 UTC https://padlet.com/ssiti/IOICityMall/wish/233755019 PLACE https://padlet.com/ssiti/IOICityMall/wish/233757488 2)  KFry
    Menyediakan makanan bergoreng(produk killer ayam berbalut cheese)]]>     2018-02-21 14:40:32 UTC https://padlet.com/ssiti/IOICityMall/wish/233757488     https://padlet.com/ssiti/IOICityMall/wish/233759750 2018-02-21 14:43:58 UTC https://padlet.com/ssiti/IOICityMall/wish/233759750 PLACE https://padlet.com/ssiti/IOICityMall/wish/233761372 3) OiSo
    Korean Traditional Cousine ]]>     2018-02-21 14:46:43 UTC https://padlet.com/ssiti/IOICityMall/wish/233761372     PRODUCT & PRICE https://padlet.com/ssiti/IOICityMall/wish/233764106 1) KoRyo Won]]> 2018-02-21 14:50:51 UTC https://padlet.com/ssiti/IOICityMall/wish/233764106 https://padlet.com/ssiti/IOICityMall/wish/233765205 2018-02-21 14:52:33 UTC https://padlet.com/ssiti/IOICityMall/wish/233765205 https://padlet.com/ssiti/IOICityMall/wish/233766743 2018-02-21 14:54:45 UTC https://padlet.com/ssiti/IOICityMall/wish/233766743 PRODUCT & PRICE https://padlet.com/ssiti/IOICityMall/wish/233769212 2) KFry]]> 2018-02-21 14:57:53 UTC https://padlet.com/ssiti/IOICityMall/wish/233769212 PRODUCT & PRICE https://padlet.com/ssiti/IOICityMall/wish/233772145 3) OiSo]]> 2018-02-21 15:01:38 UTC https://padlet.com/ssiti/IOICityMall/wish/233772145 https://padlet.com/ssiti/IOICityMall/wish/233773455 OiSo Price List]]> 2018-02-21 15:03:30 UTC https://padlet.com/ssiti/IOICityMall/wish/233773455 PROMOTION https://padlet.com/ssiti/IOICityMall/wish/233773940 1) KoRyo Won]]> 2018-02-21 15:04:12 UTC https://padlet.com/ssiti/IOICityMall/wish/233773940 https://padlet.com/ssiti/IOICityMall/wish/233775465 2018-02-21 15:06:25 UTC https://padlet.com/ssiti/IOICityMall/wish/233775465 https://padlet.com/ssiti/IOICityMall/wish/233776301 2018-02-21 15:07:44 UTC https://padlet.com/ssiti/IOICityMall/wish/233776301 https://padlet.com/ssiti/IOICityMall/wish/233776869 2018-02-21 15:08:33 UTC https://padlet.com/ssiti/IOICityMall/wish/233776869 PROMOTION https://padlet.com/ssiti/IOICityMall/wish/233777444 2) KFry
    - Lokasi strategik-main entrance; tidak perlu promosi yang hebat
    - Persekitaran yang selesa dan menarik
    - Sambutan hebat]]>     2018-02-21 15:09:24 UTC https://padlet.com/ssiti/IOICityMall/wish/233777444     https://padlet.com/ssiti/IOICityMall/wish/233779574 Pengguna sanggup tunggu giliran]]> 2018-02-21 15:12:35 UTC https://padlet.com/ssiti/IOICityMall/wish/233779574 https://padlet.com/ssiti/IOICityMall/wish/233780414 Tunggu giliran]]> 2018-02-21 15:13:39 UTC https://padlet.com/ssiti/IOICityMall/wish/233780414 KFryTempat Selesa https://padlet.com/ssiti/IOICityMall/wish/233782819 2018-02-21 15:17:18 UTC https://padlet.com/ssiti/IOICityMall/wish/233782819 KFry Selesa https://padlet.com/ssiti/IOICityMall/wish/233783390 2018-02-21 15:18:06 UTC https://padlet.com/ssiti/IOICityMall/wish/233783390 Observation By Competitor https://padlet.com/ssiti/IOICityMall/wish/233784379 1) Each other/Direct
    - KFry mendapat sambutan kerana kedudukan outlet berhampiran pintu masuk berbanding 2 pesaing (KoRyo & OiSo)
    -KFry menyediakan makanan yang sesuai untuk remaja/urban dan harga yang berpatutan
    -Manakala KoRyo dan OiSo berorientasikan makanan tradisi yang kurang mendapat sambutan.
    -KoRyo dan OiSo berada di lokasi yang kurang sesuai kerana dikelilingi dengan outlet makan yang lain.

    2) Indirect]]>     2018-02-21 15:19:31 UTC https://padlet.com/ssiti/IOICityMall/wish/233784379     https://padlet.com/ssiti/IOICityMall/wish/233789179 KoRyo bersaing dengan Subway & Deli]]> 2018-02-21 15:26:42 UTC https://padlet.com/ssiti/IOICityMall/wish/233789179 https://padlet.com/ssiti/IOICityMall/wish/233790016 2018-02-21 15:27:48 UTC https://padlet.com/ssiti/IOICityMall/wish/233790016 INTRODUCTION https://padlet.com/ssiti/IOICityMall/wish/233794039 "Malaysians love Korean Food and the spicier the better!"

    Since the first Korean drama landed on Malaysian shores, Korean culture has steadily seeped into the heart many Malaysians. From K-dramas to pop musics, to cuisine, the interest for everything Korean especially food continues to surge. ]]>     2018-02-21 15:33:31 UTC https://padlet.com/ssiti/IOICityMall/wish/233794039     Temuduga dengan seorang pelanggan tetap https://padlet.com/ssiti/IOICityMall/wish/233816345 2018-02-21 16:06:00 UTC https://padlet.com/ssiti/IOICityMall/wish/233816345 Temuramah jurujual Naelofar https://padlet.com/ssiti/IOICityMall/wish/234062985 2018-02-22 02:33:29 UTC https://padlet.com/ssiti/IOICityMall/wish/234062985 Video 2 https://padlet.com/ssiti/IOICityMall/wish/234063840 2018-02-22 02:40:17 UTC https://padlet.com/ssiti/IOICityMall/wish/234063840