On the idea of a concept to promote I’m not typically associated with any group or way of thinking. The best way I believe to go about this is to list all the things I’m either passionate about or that make me up as a person. The major concepts I’ve had are either pushing the idea of people getting into urban farming or gardening or representation of the LGBTQIA+ community. The gardening idea would give me an excuse to brag about my green thumb, but honestly that’s more of a hobby than a message. I could help to promote cooking as my father is a chef, and I could use that resource but it doesn’t exactly jump out to me as a catchy idea. Nevertheless I will list out a total of 80 ideas and see from there which one clicks with me.

2.       A gardening trawl similar to a multitool knife

3.       A company that 3D prints skeletons. 

4.       Cigarettes that help break nicotine addiction. 

5.       An app that calls you in awkward social situations. 

6.       An online plant nursey. 

7.       A pet cloning company. 

8.       Police tracking app to show where the closet officer is to you.

9.       Hire a friend app. 

10.   A new video game.

11.   A variety of cleaning products in the style of billy mays.

12.   Products made out of the bones of animals. 

13.   A really, really big hat. 

14.   A wide arrange of medicine that allows the user to feel certain emotions. 

15.   An app that helps people better understand others emotions. 

16.   An advertisement for a new fictional show.

17.   A pill that allows you to perceive things you normally can’t.

18.   An ad for a menthol cry stick 

19.   A home installment that adds handy hands around your house.

20.   A fictional joke-writing app.

21.   Website that allows you to design your own clothes.

22.   The obelisk 

23.   Fungal growing kit.

24.   An online plant growing class.

25.   An arson anonymous meeting 

26.   A gnome-selling business. 

27.   Cat adoption clinic. 

28.   Informative piece on mining. 

29.   Black fire. 
30.  A necromancy product
31.  A spiritual community 
32. A on-the-go hair straightener. 
33. An in-flight advertisement 
34. A space tour
35. An eldrich horror hell hole 
36. grafting limbs onto other people
37. controlling others' limbs
38. do humans have free will
39. Awareness of LGBTQIA+ issues
40. A bottomless bag. 
41. A virtual reality game 
42. Furniture which can be rearranged with a tablet
43. Cat translator 
44. A machine that changes any currency to any other currency
45. A pet Cthulhu
46. Eldrich horror hell holes that give you what you desire in exchange for your soul
47. An item that can turn you into an object
48. A robotic helper
49. An application that helps you write jokes
50. 3D pictures 
51. raising awareness of Solar panel roads. 
52. Home wind turbines 
53. The ability to "block" people in real life
54. A small bee-keeping set to raise bees and get your own honey
55. A promotional video for a band called the 'Grey Goblins'
56. Pillows that always stay that level of coolness that everyone likes
57. A never-ending candle 
58. A legal contract in which someone can literally sell their soul. 
59. A lighter that you can change the colour of the flame.
60. A cactus that allows you to distroy anything you throw into it.
61. An algorithm that makes a holiday based on what you like
62. An algorithm that suggests new hobbies based on your old ones.
63. A device that records your personality and uploads, so a version of you never dies.
64. build your own car website. 
65. An interactive map that shows real-time updates
66. A traveling agency that ships people in comfortable boxes instead of planes
67. A website that helps people get better at socializing
68. A product that allows you to wipe certain memories
69. An eraser that can erase anything
70. An in-body thermostat that allows you to control your body temperature
71.  A device that helps unlock any lock 
72. A device that allows you to swing like spiderman 
73. A window that can change the scenery it displays. 
74. Phone case with propellers that can suspend it in the air
75. portable walls that can divide rooms or make mazes. 
 76. Walls that can change colour
77. An application that makes you the star of a generated movie
78. Glasses that have an overlay 
79. An awareness campaign for BPD
80. A house operating system that has an AI that controls the house. 

This academic paper goes into extensive detail about the range of people that use Roombas and debates between the age gaps that are expected within this sample size. This source is extremely useful and allowed me to get a better understanding of the audience I should be advertising towards. This is because although my product differs from the Roomba, they both serve the same underlining use, menial labour. Understanding this permits me to get into the mindset of someone who would prefer outsourcing time-consuming activities. It offers a perspective on the audience and their needs.

Martin, B.A.S., Bhimy, A.C. and Agee, T. (2002). Infomercials and advertising effectiveness: an empirical study. Journal of Consumer Marketing, 19(6), pp.468–480, viewed 12 March 2023,
https://www.emerald.com/insight/content/doi/10.1108/07363760210444850/full/html

This article explores the effectiveness of infomercials as a form of advertisement and breaks down in detail the strategies and methods used to best sell a product. It examines product demonstrations and consumer interest depending on the type of product (skincare, fitness, etc.). It concludes that demographics provide little insight into the effectiveness of the infomercials. This article was useful for a multitude of reasons, mainly helping in solidifying the direction and the use of product demonstrations. Along with deciding the length and timing of presenting my product.


Lewis, James R. (2001), Who Serves Satan? A Demographic and Ideological Profile, Marburg Journal of Religion, vol. 6, no. 2, pp. 1-25, viewed, 13 March 2023,
https://archiv.ub.uni-marburg.de/ep/0004/article/view/3748

This "research paper" discloses the ideological demographic to serve the devil. Going into extensive detail about, marital status, Geographical location, education, employment, Political Affiliation, Religious Heritage, and age. Suffice it to say there is an abundance of information to dispose of, and the conclusion of the demographic is too narrow to be applied to my product. Although seemingly out of pocket, this paper helps to understand the occult side of the audience, as my product is originally inspired by H.P. Lovecraft and other demonic-based fiction, and understanding which group of people would be most persuaded is key in developing this concept.  

Search Engine Watch. (2009), 7 Marketing Lessons from the Late, Great Pitchman Billy Mays, viewed 15 March 2023, https://www.searchenginewatch.com/2009/07/01/7-marketing-lessons-from-the-late-great-pitchman-billy-mays/.

This article helps to break down infamous informercial salesman, Billy Mays and his approach to selling his products through his ads. It reports on 7 major steps that Billy Mays always took. This resource is helpful to me to help get the authentic perspective of my infomercial, showing all the steps in making it more professional and of high quality.

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From a broad perspective this product can affect many people, although with that in mind, there is definitely a certain group of people to be more receptive to the product, and that would be young adults within the age range of 20-25. The topic incorporates many different themes and concepts all grouped into one idea, to break it down simply these concepts are, product to ease daily life, eldritch horror hell holes, and over the top infomercials. All these different demographics are present and relevant within this product.

Who is my target audience?

My target audience is the young adults, whom can’t be bothered with the boredom of doing everyday tasks or are too busy. I aim to provide a solution to these problems by literally providing an extra pair of hands.

How do these people feel and why is it a problem for them?

A sense of boredom, dullness, and laziness, is the key emotions that the audience is most likely facing, and although these are important emotions can often remove excitement from life. People who also suffer from depression and other crippling feelings can also be benefited from this product, lifting the burden of simple things.
 

Who/what do I need to consult with during my research?
 Due to the nature of the product, there are a broad number of resources I need to research, from the target audience, to research the occult. I will confer with articles, journals and academic research. Looking at a variety of past infomercials would also be beneficial to the stylistic of the same nature.

The video will start with the camera quickly zooming in on the salesperson in a kitchen next to a wall, as soon as the video starts upbeat and energetic music will play, this music is constantly throughout the video. The salesperson is wearing bright colours, and the lighting gives a bright atmosphere, formalised to represent early informercials. The salesperson introduces themselves, and the product. The camera then cuts to a close up on the product, as it is applied to the surface of the wall. Moments later a hand pops out of the wall, showing the idea behind the product. The video then cuts to examples of the hands doing everyday choirs, like cleaning the dishes, folding the laundry, cooking, etc. While all this is happening, the salesperson is talking over the examples explaining the variety of uses of this product.  The video then cuts back to the salesperson, with the ‘Handy Helper’ urging the viewers to act now by doubling the offer, saying something along the lines of “Let us lend you a helping hand!” before smiling a waving off the camera. The camera then cuts to a screen of the product, with the price, a number and a website. These images sit on the screen for a while before fading to black.

White hat: There are areas of information that need to be focused on, such how well the audience is going to react, or the specific origins of the product.

Red Hat: The emotions I’m trying to provoke are a mix of excitement and desperation for the product. The emotions displayed in the video is going to enthusiasm mostly, plastered on with a happy face. 

Green Hat: The biggest creative outlet will be the design of the product. Deciding on what the base of product looks like and more importantly how the hands are designed, do they have any unique features? What’s the limit of their uses? I believe a simple idea executed well is way to approach these designs. 

Yellow Hat: I believe the positive aspects are very apparent. The product allows for an easier lifestyle for the audience, which will be greatly explored in the video. And if all else fails, I at least want to make a compelling and entertaining video that will make the audiences day a little better.

Black Hat: There are many potential faults within this concept, the biggest being execution of the product, how am I going to make it believable? Is this idea too extreme to work? Is the idea too niche? All these are my biggest concerns for he video.