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         <description><![CDATA[<p>Q3. ‘Scientific Management means knowing exactly what you want men to do and seeing that they do it in the best and the cheapest way.’ Taylor developed various techniques for application of Scientific Management principles and was able to achieve a three-fold increase in productivity in Bethlehem Steel Company, where he worked. </p><p><br>One of the techniques helps to determine the number of workers to be employed; frame suitable incentive schemes and labour costs. Another technique recognises those workers who are able to accomplish/exceed the fair day’s work and is based on the premise that efficiency is the result of the joint efforts of the managers and the workers.</p><p><br></p><p>Quoting the lines from the above paragraph, identify and explain the two techniques of Scientific Management. [4]</p>]]></description>
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         <description><![CDATA[<p>Q2. Damini D’souza took over the reins of ‘Kinsa Retail’ as its Managing Director in India. Kinsa Retail with its headquarters in Japan has been in retail business for the last 40 years. It has regional offices in many countries with each regional office taking care of the shops in that particular region.</p><p><br></p><p>As it is a large organisation, the regional officers have been given the powers to decide and spend funds sanctioned to them by the headquarter for the welfare of the customers of their region. Kinsa Retail wants the highest possible standards of ethical conduct being followed for which a code of conduct is in place for putting values into practice. All employees as well as Board members are required to act in accordance with the highest standards of personal and professional integrity when acting on behalf of the company. Non- compliance involves a heavy penalty including termination of employment.</p><p><br></p><p>State two principles of general management being followed by Kinsa Retail. [3]</p>]]></description>
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         <description><![CDATA[<p>Q1. Ankur Sachdeva did his MBA from ITB University. He decided to apply his knowledge of scientific management in the fast food restaurant chain 'Coffee Bean' set up by him. This restaurant was also providing burgers, fries, shakes etc, as a part of its menu.</p><p>Nowadays people are quality conscious, so he was using standardised raw materials, processes, methods, working conditions, machinery etc. The objective was to establish standards of excellence. By doing this he was not only able to reduce the cost but was also able to provide new varieties of burgers, fries and shakes leading to increased turnover.</p><p>Ankur also believed that there was only one best method to maximise efficiency. As a result he developed best way of grilling burgers, cooking fries and preparing shakes. His main objective was to maximise the satisfaction of customers, which he was able to achieve. Not only to learn the best way of doing a job, but to perform their tasks efficiently, 'Coffee Bean' regularly invests in training and development programmes to equip employees with the necessary skill and knowledge. 'Coffee Bean' believed that efficient employees will produce more and earn more. This will ensure their greatest</p><p>efficiency and prosperity for both company and workers.</p><p><br></p><p>The above case highlights the use of Scientific principles and techniques by 'Coffee Bean'. Explain any one such principle and two techniques. [3]</p><p><br></p>]]></description>
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