Plastic water pollution resulting in a loss of biodiversity.

·         Rule of Thirds – focuses on the two plastic sushi rolls and the text about the study.

·         Color – utilizes blue to keep the audience’s attention on the ocean being polluted while having the brown color of plastic representing how that pure blue is being tainted.

·         Symbolism – the symbol for the loss of biodiversity due to plastic pollution in the ocean comes in the form of the sushi rolls being wrapped in plastic instead of fish, representing how more plastic pollution results in more plastic ingested by animals that we consume, a direct impact that will most likely relate to the more abstract “loss of biodiversity.”

·         URL – www.surfrider.org/rap 

·         Slogan – “What goes in the ocean goes in you.”

·         Visual Narrative – The fish us humans eat are becoming more and more plastic, and despite the fact that we pollute the ocean, we still eat fish, not realizing that these are the same fish that consume plastic, something that we would NEVER consider eating.

·         Logo – Surfrider Foundation logo on the bottom.

Techniques:

·         Scientific Appeal: 12,000 tons of plastic are ingested by fish on the US west coast, a huge amount that makes the audience how much plastic they use regularly.

·         Ethos: The ethics of polluting waters are put into questions as they not only affect other animals and our planet but also directly affect us as we consume fish, meaning that using materials such as plastic that pollute water bodies does contribute to pollution that has and will kill people, an ethical concern that will make some consider the plastic they use and where it goes after they use it.

 

Persuasive technique-

Glittering generalities – promise is made in this advertisement as seen in the bottom right “Coffee is a beverage that puts one to sleep when not drank” they are sure about it that the coffee can wake up the people drinking it.

 

Features-

Symbolism- A cup of coffee and a drawn alarm clock around it, its showing the audience how that cup of coffee can wake us up

Copy- There’s a small written text in ad which tells how by not drinking it can make you sleep, that one sentence can make the audience empathize the whole print advertisement

Rule of Thirds- focuses on the main image which is the clock with a cup of coffee

Color- There are only 2 colors uded red and white, the color red can make the audience focus on the white drawn clock as it is the only thing to focus on