From: ByteDance

To: Dunhuang International Cultural Expo Organizers

1. Executive Summary

ByteDance is a global leader in digital content and technology. We are eager to sponsor the Dunhuang International Cultural Expo to promote cultural heritage, drive innovation, and enhance global cultural exchange. Our proposed sponsorship includes financial support, technological resources, and in - kind contributions, aiming to bring new experiences to the expo and expand its global influence.

2. Company Profile

ByteDance's platforms，such as TikTok and Douyin, have a vast global user base. Our company aligns closely with the expo's themes. In terms of cultural heritage, we have a proven track record of using digital platforms to promote cultural traditions. Through our short - video and live - streaming features, we have successfully introduced numerous cultural heritages to a global audience. Regarding technology, we are at the forefront of digital innovation. Our advanced algorithms and content - creation tools can be leveraged to enhance the expo's digital experiences. In the context of globalization, our platforms have broken down geographical barriers, enabling seamless cultural exchange. With users from all over the world, we can help the Dunhuang International Cultural Expo reach a wider international audience, promoting cross - border cultural understanding.

3. Sponsorship Package

Financial Support: We offer 800,000 yuan over the course of 12 months. This funding will be used for new creative projects, such as the development of immersive digital exhibitions.

Technological Support: We will provide state - of - the - art augmented reality (AR) and virtual reality (VR) technology. This will enable visitors to have immersive experiences, like exploring the Mogao Caves in virtual reality or interacting with Silk Road - themed AR installations at the expo.

In - kind Support: We will use our platforms to create exclusive content for the expo. Our in - house content creators will produce high - quality videos and live - streams, promoting the expo's events and artworks. Additionally, we will launch a co - branded virtual merchandise line. For example, we can create AI - generated digital collectibles inspired by Dunhuang art, which can be sold or given as rewards on our platforms.

4. Benefits for the Expo

Audience Engagement: By leveraging TikTok's large user base, we can launch a Dunhuang - art - themed dance challenge. This will not only attract millions of TikTok users worldwide to participate but also increase the expo's brand awareness. We estimate that through live - streaming the expo's events on TikTok and Douyin, we can reach over 15 million viewers, greatly enhancing audience engagement.

Revenue Streams: The co - branded AI - generated digital collectibles can be sold as NFTs (Non - Fungible Tokens). Given the growing popularity of NFTs in the art market, this can create a new revenue stream for the expo. Additionally, the increased ticket sales due to our promotion are expected to boost the expo's income.

Branding and Legacy: Our sponsorship will help the expo gain more international exposure. We will feature the expo's logo and information on our global platforms, increasing its brand recognition. Moreover, a portion of the revenue from the NFT sales can be used for sustainable funding for youth art programs related to Dunhuang art, leaving a long - lasting positive legacy.

5. ROI for Our Company

Brand Exposure: Our logo will be prominently placed on the expo's international promotional materials, including brochures, posters, and digital ads. This will increase our brand's visibility in the cultural and international business sectors. With the expo's global reach, we expect a significant boost in brand equity, enhancing our brand's value in the long - term.

CSR Impact: Supporting the Dunhuang International Cultural Expo, which promotes UNESCO - recognized heritage sites, aligns with our corporate social responsibility goals. This sponsorship will enhance our company's reputation as a responsible corporate citizen, attracting more customers and talent who value cultural preservation and innovation.

6. Budget & Timeline

Budget: The total sponsorship budget is 800,000 yuan over 12 months. This includes 500,000 yuan for financial support, 200,000 yuan for technological development, and 100,000 yuan for in - kind support, such as content creation and virtual merchandise production.

Timeline:

Month 1 - 2: Finalize the sponsorship agreement and start planning the AR/VR experiences and content creation.

Month 3 - 6: Develop the AI - generated digital collectibles and launch the Dunhuang - art - themed TikTok dance challenge.

Month 7 - 10: Live - stream the expo's events on our platforms and start selling the NFTs. Month 11 - 12: Evaluate the sponsorship's performance and share the results with the expo organizers. We believe that our sponsorship can bring a win - win situation for both ByteDance and the Dunhuang International Cultural Expo. We look forward to a successful partnership.

Sincerely, ByteDance