https://padlet.com/3aaaassessorderby/xycml729hf4b 14th September 2016 en-us 2016-09-12 13:15:15 UTC 2025-11-11 03:39:34 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Rafaelo.png 3aaaassessorderby https://padlet.com/3aaaassessorderby/xycml729hf4b/wish/123127464
Attention
- grab the attention of the reader. Bright colours, loud noises, a shocking image perhaps
Interest
- something that makes the reader want to pick it up. A familiar brand name, an engaging subject header or image
Desire
- make the reader want it. An exciting product description, product benefits or a special offer. The aim here is to get the reader asking questions.
Action
- a final piece of information that will get the reader to purchase. An effective call to action, a 'today only' offer or a link to relevant and reliable reviews.]]> 2016-09-12 14:01:05 UTC https://padlet.com/3aaaassessorderby/xycml729hf4b/wish/123127464 3aaaassessorderby https://padlet.com/3aaaassessorderby/xycml729hf4b/wish/123155778 How does AIDA fit into a piece of copy?

Your trainer will provide you with a piece of copy to review. Working in pairs, review at what point Attention, Interest, Desire and Action are included into the copy. You will report back to the group, so ensure you have suggested where the theory could be applied if it is not present. ]]> 2016-09-12 14:51:34 UTC https://padlet.com/3aaaassessorderby/xycml729hf4b/wish/123155778