Strategic Brand Management Homework Board by Nilay Balkan https://padlet.com/nba41/xxwvs6wmkajl Here you post your homework answers en-us 2019-01-10 10:24:41 UTC 2023-02-11 17:26:15 UTC hello@padlet.com H/W for week 2 nba41 https://padlet.com/nba41/xxwvs6wmkajl/wish/326333500
What is your favourite brand, and what does this brand mean to you? Write  a short price between 
between 300-500 words. 

Looking forward to your pieces!
Nilay]]> 2019-01-31 16:06:39 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/326333500 https://padlet.com/nba41/xxwvs6wmkajl/wish/327042133 2019-02-03 11:11:39 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/327042133 Coldplay - Being consistently innovative. sreyno202 https://padlet.com/nba41/xxwvs6wmkajl/wish/327074123 2019-02-03 16:47:47 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/327074123 Watrerstones achaud25 https://padlet.com/nba41/xxwvs6wmkajl/wish/327551678 2019-02-04 21:32:35 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/327551678 Long Tall Sally https://padlet.com/nba41/xxwvs6wmkajl/wish/327758759

]]> 2019-02-05 13:54:37 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/327758759 Tarte https://padlet.com/nba41/xxwvs6wmkajl/wish/327991493 2019-02-05 19:42:23 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/327991493 New Look msmith2221 https://padlet.com/nba41/xxwvs6wmkajl/wish/328109205 2019-02-06 04:42:35 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328109205 Kiehl's https://padlet.com/nba41/xxwvs6wmkajl/wish/328191589 2019-02-06 11:33:57 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328191589 Kat Von D Beauty https://padlet.com/nba41/xxwvs6wmkajl/wish/328192696 2019-02-06 11:38:40 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328192696 SONY https://padlet.com/nba41/xxwvs6wmkajl/wish/328278930 2019-02-06 14:56:28 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328278930 Aerie https://padlet.com/nba41/xxwvs6wmkajl/wish/328318138 2019-02-06 15:52:49 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328318138 Drunk Elephant https://padlet.com/nba41/xxwvs6wmkajl/wish/328361571 2019-02-06 16:58:51 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328361571 https://padlet.com/nba41/xxwvs6wmkajl/wish/328383548 2019-02-06 17:34:28 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328383548 https://padlet.com/nba41/xxwvs6wmkajl/wish/328397700 2019-02-06 17:57:12 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328397700 https://padlet.com/nba41/xxwvs6wmkajl/wish/328528970 2019-02-06 22:49:30 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328528970 https://padlet.com/nba41/xxwvs6wmkajl/wish/328538432 2019-02-06 23:35:52 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328538432 Apple Inc. https://padlet.com/nba41/xxwvs6wmkajl/wish/328653441 2019-02-07 10:19:47 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328653441 https://padlet.com/nba41/xxwvs6wmkajl/wish/328687096 2019-02-07 12:29:06 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328687096 https://padlet.com/nba41/xxwvs6wmkajl/wish/328858260 2019-02-07 17:19:16 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/328858260 KLM https://padlet.com/nba41/xxwvs6wmkajl/wish/329536288 2019-02-09 22:38:17 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/329536288 KLM- National Symbols https://padlet.com/nba41/xxwvs6wmkajl/wish/329536460 2019-02-09 22:41:39 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/329536460 achaud25 https://padlet.com/nba41/xxwvs6wmkajl/wish/329589244 2019-02-10 12:51:17 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/329589244 KLM - COO. https://padlet.com/nba41/xxwvs6wmkajl/wish/329655346 AG.]]> 2019-02-10 21:02:49 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/329655346 https://padlet.com/nba41/xxwvs6wmkajl/wish/329980564 2019-02-11 17:16:59 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/329980564 https://padlet.com/nba41/xxwvs6wmkajl/wish/330106322 2019-02-11 21:21:32 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330106322 https://padlet.com/nba41/xxwvs6wmkajl/wish/330109157 2019-02-11 21:29:42 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330109157 British Airways advert https://padlet.com/nba41/xxwvs6wmkajl/wish/330116275 2019-02-11 21:56:32 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330116275 https://padlet.com/nba41/xxwvs6wmkajl/wish/330229019 2019-02-12 08:41:19 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330229019 Famous Grouse https://padlet.com/nba41/xxwvs6wmkajl/wish/330233937 2019-02-12 09:00:49 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330233937 Singapore Airlines https://padlet.com/nba41/xxwvs6wmkajl/wish/330271819 2019-02-12 11:23:15 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330271819 D&G https://padlet.com/nba41/xxwvs6wmkajl/wish/330278744 2019-02-12 11:48:05 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330278744 sreyno202 https://padlet.com/nba41/xxwvs6wmkajl/wish/330383142 2019-02-12 15:33:49 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330383142 Thank you nba41 https://padlet.com/nba41/xxwvs6wmkajl/wish/330407960 Thanks for posting these, guys. There are some really good examples here , and I enjoyed reading all your insights and analysis. 

In fact, I am stealing a few of these ideas for future classes! 
Best,
Nilay ]]> 2019-02-12 16:13:43 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330407960 Johnnie Walker Advert https://padlet.com/nba41/xxwvs6wmkajl/wish/330641742 2019-02-13 02:09:41 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/330641742 aperri200 https://padlet.com/nba41/xxwvs6wmkajl/wish/331051647 2019-02-13 21:08:41 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/331051647 https://padlet.com/nba41/xxwvs6wmkajl/wish/331065130 2019-02-13 21:52:57 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/331065130 https://padlet.com/nba41/xxwvs6wmkajl/wish/334142914 Nintendo - Seminar Week 5 work]]> 2019-02-22 14:32:58 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334142914 Rolls Royce https://padlet.com/nba41/xxwvs6wmkajl/wish/334249072 2019-02-22 17:44:35 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334249072 Walt Disney https://padlet.com/nba41/xxwvs6wmkajl/wish/334263874 2019-02-22 18:10:10 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334263874 https://padlet.com/nba41/xxwvs6wmkajl/wish/334370847 2019-02-23 00:17:22 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334370847 achaud25 https://padlet.com/nba41/xxwvs6wmkajl/wish/334469725 2019-02-23 18:32:20 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334469725 Amazon.com https://padlet.com/nba41/xxwvs6wmkajl/wish/334631298  

Amazon – Brand Extension

 

One example of a successful brand extension is Amazon.com. Amazon was first founded in 1995 by Jeff Bezos. Bezos had started the company with the sole purpose of it being a website that sold only books. He started the company in his garage in Seattle, USA. Bezos said he knew from the very beginning that he wanted the company to be “an everything store”. Within the first month of Amazons launch they sold books to people in all 50 states and in 45 different countries. 

Amazon have a strong brand identity and sell a wide variety of products. Amazon are one of the top companies for convenience and fast service, with the introduction of Amazon Prime. This allows consumers to purchase products online and receive them the very next day. 

Amazon have also launched themselves into the tech market with the introduction of products such as Amazon Echo and Alexa, Amazon Kindle, Amazon Fire and Amazon Fire TV Stick. All of these products have been hugely successful and have helped Amazon move into new markets. The Amazon Fire TV Stick is one of the best sellers on Amazon’s website. 

They have also launched themselves into the streaming market and are now up against competitors such as Netflix and Hulu. Amazon have their own streaming service called Amazon Prime Video. 

Amazon have not only become a household name but also become one of the biggest companies worldwide and one of the most used websites for consumers. 

Amazon moved into wider worldwide markets in regards to other products. Amazon now own multiple companies that are used for various things such as, ComiXology, Goodreads, Audible.com and Whole Foods. 

 

]]> 2019-02-24 21:47:25 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334631298 Kinder - Brand Extension https://padlet.com/nba41/xxwvs6wmkajl/wish/334641610 2019-02-24 23:01:55 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334641610 Coca Cola Brand Extension https://padlet.com/nba41/xxwvs6wmkajl/wish/334750253 2019-02-25 09:19:50 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334750253 https://padlet.com/nba41/xxwvs6wmkajl/wish/334940361 2019-02-25 16:27:17 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334940361 Veltins Brand Extension https://padlet.com/nba41/xxwvs6wmkajl/wish/334979747 2019-02-25 17:24:05 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/334979747 Crayola https://padlet.com/nba41/xxwvs6wmkajl/wish/335045939 2019-02-25 19:13:06 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/335045939 Starbucks - Successful Brand Expansion https://padlet.com/nba41/xxwvs6wmkajl/wish/335156385 2019-02-26 00:39:51 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/335156385 https://padlet.com/nba41/xxwvs6wmkajl/wish/337278606 2019-03-03 21:27:10 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/337278606 Crisis Flensburger https://padlet.com/nba41/xxwvs6wmkajl/wish/344432853 2019-03-23 08:34:01 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/344432853 https://padlet.com/nba41/xxwvs6wmkajl/wish/345240711 2019-03-26 13:22:57 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345240711 Nike https://padlet.com/nba41/xxwvs6wmkajl/wish/345240712 2019-03-26 13:22:57 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345240712 Urban Decay https://padlet.com/nba41/xxwvs6wmkajl/wish/345241604 2019-03-26 13:24:45 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345241604 Kat Von D Beauty https://padlet.com/nba41/xxwvs6wmkajl/wish/345243939 2019-03-26 13:29:05 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345243939 https://padlet.com/nba41/xxwvs6wmkajl/wish/345295156 2019-03-26 14:53:10 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345295156 L'Oreal https://padlet.com/nba41/xxwvs6wmkajl/wish/345330983 2019-03-26 15:54:02 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345330983 Nokia https://padlet.com/nba41/xxwvs6wmkajl/wish/345336018 2019-03-26 16:02:29 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345336018 Waterstones achaud25 https://padlet.com/nba41/xxwvs6wmkajl/wish/345390877 2019-03-26 17:48:58 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345390877 GAP https://padlet.com/nba41/xxwvs6wmkajl/wish/345487441 2019-03-26 22:50:19 UTC https://padlet.com/nba41/xxwvs6wmkajl/wish/345487441