Retail Readings Week 4- Men and Gen z by Shala Ahmed https://padlet.com/shala_ahmed/retail Made by 9.30am students en-us 2017-03-23 23:12:18 UTC 2017-03-24 06:25:38 UTC hello@padlet.com Man or Woman? shala_ahmed https://padlet.com/shala_ahmed/retail/wish/162289680 Typical Stereotypes are based around Women enjoying shopping.

Woman: Make shopping into a social event
Man:  Wait in the car or outside 

Women: Traditional Shopping e.g. Groceries, clothing
Men: Functional Shopping e.g. technology, building]]> 2017-03-23 23:14:01 UTC https://padlet.com/shala_ahmed/retail/wish/162289680 Myth or reality? shala_ahmed https://padlet.com/shala_ahmed/retail/wish/162289711 - Rich evidence: victims of modern customer culture.
- A bewildering world of suggestion, aspiration, endless choice and impossible decision. Not belong to 'this' world.]]> 2017-03-23 23:14:21 UTC https://padlet.com/shala_ahmed/retail/wish/162289711 Myth Busters shala_ahmed https://padlet.com/shala_ahmed/retail/wish/162289723 - all myths may be based in truth
- men may not love shopping as much as women
However,
- they are in popular culture & media, thus, retailers and marketers are trying to buy into this stereotype which engage men in mainstream retail activity.]]> 2017-03-23 23:14:28 UTC https://padlet.com/shala_ahmed/retail/wish/162289723 Mister Myths shala_ahmed https://padlet.com/shala_ahmed/retail/wish/162289761 - Myth 1: Men hate shopping
  • Over time men have become more aware of their appearance and are willing to spend more on skincare (metrosexual's).
  • Stereotypical view that gay men enjoy shopping. Because they often do not have children to raise, they have more money to spend and are more fashion conscious in comparison to heterosexual males.


- Myth 2: Men hate shopping because they are hunter-gatherers
This myth suggests that men are biologically wired to hate shopping due to evolution of humankind
- Myth 3: Men hate shopping with their partners
Low level of tolerance/patience 
More concerned with price/bargain than their female counterparts (especially with fashion)
Financial tensions - relationship breakdown
]]> 2017-03-23 23:14:50 UTC https://padlet.com/shala_ahmed/retail/wish/162289761 Gen Z shala_ahmed https://padlet.com/shala_ahmed/retail/wish/162289775 2017-03-23 23:14:57 UTC https://padlet.com/shala_ahmed/retail/wish/162289775 Culturally Diverse https://padlet.com/shala_ahmed/retail/wish/162290171 Gen Z is incredibly culturally diverse, with multiple ethnic groups and they switch up gender roles]]> 2017-03-23 23:18:48 UTC https://padlet.com/shala_ahmed/retail/wish/162290171 Pathway to Purchase https://padlet.com/shala_ahmed/retail/wish/162290278 1. Finding out - through the use of social media and seamless multitasking through magazines and peer suggestions
2. Browsing - first point of contact is google, followed by social apps such as pinterest
3. Decision Making - seeking approval from peers, delaying gratification in case something better comes along while constantly checking prices 
4. Buying - known to wanting to be on trend. They like to find bargains, so ebay and sales are ideal 
5. Show and Tell - by connecting their peers, they upload photos, do haul videos and snapchat

]]> 2017-03-23 23:19:54 UTC https://padlet.com/shala_ahmed/retail/wish/162290278 Buying Behaviours https://padlet.com/shala_ahmed/retail/wish/162290359 Cash poor, but savvy. No shame in using ebay or budget websites. Getting a bargain!

Utilise word of mouth and social media to share their thoughts and experiences.

They move fluidly between virtual/digital worlds and the real world. They enjoy both real world shopping as well as online shopping. #BornSeamless

They consult Google and websites to find the best product for the best price. Retailers have started to adapt to these changes by ensuring they are keeping their websites current and easy to navigate through.


]]> 2017-03-23 23:20:40 UTC https://padlet.com/shala_ahmed/retail/wish/162290359 Mister Myths Part 2 https://padlet.com/shala_ahmed/retail/wish/162290685 Myth 4: Men aren't very good at shopping
- research reveals that men experience significant stress when shopping for other people
This is most likely due to them leaving shopping until it is too late, and then getting overwhelmed by choice and disorientated by the music and sights in the stores.
This myth isn't true however when the items that are being bought are particular (stereotypical) interests of men i.e. cars, hardware stores (bunnings)

Myth 5: Men are too busy to go shopping
Shopping is said to be not a priority for men due to longer working hours. They want to use their spare time for relaxation and not spend that time shopping.
However, many people of any gender enjoy shopping for leisure

]]> 2017-03-23 23:24:35 UTC https://padlet.com/shala_ahmed/retail/wish/162290685